At a Glance
- Tasks: Create inspiring brand narratives and collaborate with teams to bring ideas to life.
- Company: Join The Perfume Shop, a vibrant team focused on creativity and collaboration.
- Benefits: Enjoy 25 days holiday, hybrid working, and exclusive staff discounts.
- Other info: Be part of a supportive culture that values diversity and inclusion.
- Why this job: Shape brand stories and make a real impact in a dynamic retail environment.
- Qualifications: Experience in brand or marketing roles with strong storytelling skills.
The predicted salary is between 42000 - 42000 £ per year.
We’re looking for a creative and thoughtful Brand Manager to join our Customer team and play a key role in shaping brand concepts, campaign narratives and creative direction across our online and offline channels. You’ll use customer insight, market trends and commercial priorities to develop clear, inspiring brand ideas that bring The Perfume Shop brand to life, working closely with Creative, Brand Activation, Digital Activation, Customer Strategy and Commercial teams.
Salary: Up to £42,000 per annum
WHAT YOU’LL DO
- Create inspiring brand and campaign narratives rooted in customer insight, brand strategy and commercial priorities.
- Bring brand strategy to life through clear creative briefs, toolkits and guidance, supporting consistent delivery across channels.
- Define the look, feel and story for brand campaigns before handover to Brand Activation and Digital Activation teams.
- Collaborate with Customer Strategy, Creative, Buying, Stores, Online and Marketing teams to shape brand ideas that support customer journeys and commercial plans.
- Act as a quality checkpoint throughout the creation process, helping to ensure concepts are customer-led, distinctive and on-brand.
- Lead, coach and support your team members, setting clear objectives and encouraging their development.
WHAT YOU’LL BRING
- Experience in a brand, creative or marketing role, with a strong focus on concept creation and campaign storytelling.
- The ability to turn data, insight and strategy into meaningful brand stories and creative direction.
- Strong communication skills, with the ability to explain ideas, rationale and concepts clearly and engagingly.
- Experience briefing and guiding Creative, Digital or Activation teams to bring brand concepts to life.
- Good commercial awareness and an understanding of customer-led marketing within a retail or consumer-facing environment.
- A collaborative approach, with the ability to build strong relationships, influence stakeholders and support others to deliver great outcomes.
WHAT YOU’LL GAIN
- 25 days holiday plus bank holidays.
- Discretionary Bonus – We love to share our success with you!
- Access to Stream, to support your financial wellbeing needs, giving you more control and flexibility with your pay.
- Hybrid Working! 3 days office and 2 days off-site.
- Access to our TPS Perks which offers you a variety of saving and discount options.
- Buy & Sell Holiday scheme and Life Assurance.
- 20% staff discount, as well as discounts at Superdrug and Three Mobile.
- Round the clock support from our partnership with RetailTrust.
- Cycle to work scheme for those who don’t mind riding up the hills of High Wycombe.
“We’re a sociable bunch of down-to-earth people, who enjoy our work and each other’s company”
The Perfume Shop is an equal opportunity employer that is committed to supporting diversity and inclusion within our work environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
Brand Manager employer: AS Watson Group
At Savers, we pride ourselves on being an exceptional employer, offering a vibrant work culture where every day brings new opportunities to connect with customers and the local community. With comprehensive benefits including up to 28 days of holiday, access to digital healthcare services, and a clear progression plan tailored to your career aspirations, we are dedicated to nurturing the future leaders of retail. Join us in creating a positive impact while enjoying a supportive team environment that values your contributions and growth.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for AS Watson Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like AS Watson Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with AS Watson Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at AS Watson Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit AS Watson Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of AS Watson Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about AS Watson Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at AS Watson Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at AS Watson Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At AS Watson Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
