National Sales Manager - Coatings

National Sales Manager – Wood Coatings Location: UK-based – Remote working with customer visits. Salary: £50k – £60K + Company Vechile + Bonus Overview A specialist manufacturer of exterior wood coatings is seeking an experienced, driven Sales Manager to lead business development efforts across England. This is a pivotal role within a growing UK team, focused on expanding market share in the exterior wood protection sector. The ideal candidate will have a strong technical sales background in coatings and a proven track record of building relationships with distributors and direct customers. Key Responsibilities * Develop and execute a business development strategy for exterior wood coatings across England * Identify, approach, and convert new distributors and direct customer opportunities (OEMs, joinery manufacturers, timber merchants, cladding/fencing specialists, etc.) * Secure product trials, support customers through the onboarding and evaluation process * Build strong commercial relationships across the supply chain, including channel partners and specifiers * Work closely with internal teams (technical, logistics, marketing) to align UK growth objectives with broader group strategy * Monitor competitor activity and market trends to refine sales tactics and uncover opportunities * Provide customer feedback to support continuous product development and market positioning Key Requirements * Proven experience in technical sales of wood coatings, ideally exterior-focused (e.g. cladding, fencing, joinery, decking) * Existing network within the coatings industry or wood product supply chain is highly desirable * Strong understanding of distributor management and direct account handling * Capable of independently managing territory and pipeline with minimal supervision * Comfortable working in a small, close-knit UK team with a hands-on commercial culture * Knowledge of coating systems, including primers, glazes, topcoats, and biocide-containing products, is a plus * Clear communication skills, commercial acumen, and ability to close business Company & Product Context The business offers a technically advanced and environmentally aligned coatings portfolio, including: * Water- and solvent-based systems for industrial and professional applications * Full systems: primers, opaque and translucent topcoats, and specialist finishes * High durability, UV resistance, and biocide-enhanced formulations * Designed for efficient industrial application (airless, dip, vacuum) and on-site versatility * Supported by a strong European R&D foundation with product certifications What\’s on Offer * A highly autonomous, growth-focused sales role within a company committed to the coatings market * Long-term incentives tied to customer wins and account profitability, including non-cash awards (e.g., family holidays up to £5,000 value) * Genuine opportunity to shape the direction of the UK coatings division, with potential for future leadership or European expansion * Collaborative, values-driven culture backed by an established international group How to Apply If you\’re a driven coatings sales professional looking for your next challenge in a technically credible and fast-growing environment, we\’d love to hear from you. If you\’re passionate about delivering brilliant customer experiences and building trusted client relationships, this role gives you the platform – and the freedom – to make it happen. Please apply with your CV, and the ARV Solutions team will review. Thank you. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age