At a Glance
- Tasks: Drive digital visibility and optimise campaigns across various platforms.
- Company: Join a global leader in engineering and consulting with a collaborative spirit.
- Benefits: Competitive pay, health benefits, profit share, and flexible perks.
- Other info: Dynamic role with opportunities for learning and growth in a global environment.
- Why this job: Shape how Arup engages worldwide while working with cutting-edge digital strategies.
- Qualifications: Experience in digital advertising, SEO, and strong communication skills.
The predicted salary is between 49500 - 60500 £ per year.
Overview
In this global role, you will drive Arup’s paid media, SEO and digital visibility to broaden reach and impact of campaigns and priority content.
You’ll collaborate across markets and functions to align media, content and discovery efforts.
You’ll tackle AI-enabled search and audience targeting to improve performance, with a strong emphasis on data-driven insights and cross-functional partnership.
This position offers scope to shape how Arup is found and engaged worldwide.
- Pay / Benefits
- competitive pay
- health and wellbeing benefits
- learning opportunities
- profit share
- private medical insurance
- flexible benefits
Responsibilities
- Plan, manage and optimise campaigns across Linked In, Google Ads, social, search and display channels
- Advise on audience targeting, segmentation, channel selection, budgets and campaign optimisation
- Identify opportunities to amplify strategic campaigns, thought leadership, events, recruitment activity and business priorities
- Conduct keyword research and support SEO, paid acquisition and digital discovery across key markets
- Help align paid media, organic search and content marketing to create effective audience journeys
- Support emerging digital visibility initiatives, including AI-enabled search, AEO and GEO
- Develop and guide advertising copy and creative assets, including localisation for different markets
- Turn campaign and performance data into clear insights and practical recommendations
- Collaborate with content, design, marketing technology, web, agency and platform partners
- Key requirements
- Experience delivering and optimising digital advertising campaigns across platforms such as Linked In Campaign Manager and Google Ads
- Understanding of SEO, keyword strategy and digital discovery
- Experience managing campaign budgets, suppliers and performance against KPIs
- Knowledge of how paid media, SEO, content, analytics, CRM and martech work together
- Strong communication and stakeholder management, ideally in global or matrix organisations
- Ability to manage multiple campaigns and priorities across different markets
- Commercial awareness and understanding of how digital marketing supports reputation, business development, recruitment and growth
- Curiosity about AI, search, audience behaviour and marketing technology
- Experience in B2B, professional services, consulting, engineering or built environment is advantageous
- Experience with tools: Linked In Campaign Manager, Google Ads, Meta Ads Manager, GA4, SEMrush, Looker Studio, Sprout Social, Marketo, CRM platforms, Adobe Creative Suite, Optimizely
- A relevant marketing, communications or digital qualification is desirable, though equivalent practical experience welcomed
- Strong communication
- Stakeholder management
- Analytical mindset
- Linked In Campaign Manager
- Google Ads
- Meta Ads Manager
Digital Visibility and Performance Marketing Specialist in Newcastle upon Tyne employer: Arup
Arup is an exceptional employer, offering a dynamic and inclusive work culture in Leeds that fosters collaboration and innovation. Employees benefit from competitive pay, comprehensive benefits, and ample opportunities for professional growth, making it an ideal place for those looking to make a meaningful impact in security advisory services.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Visibility and Performance Marketing Specialist in Newcastle upon Tyne
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Arup and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Arup are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Arup on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Arup. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Visibility and Performance Marketing Specialist in Newcastle upon Tyne
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Arup. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Arup:Show us that you’ve done your homework! In your application, briefly mention what you admire about Arup’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Arup
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Arup will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Arup, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
