At a Glance
- Tasks: Create and optimise engaging web content while enhancing user experience and performance.
- Company: Join Arup, a global leader in shaping a better world through collaboration.
- Benefits: Enjoy competitive pay, health benefits, and opportunities for personal and professional growth.
- Other info: Be part of a diverse team that values inclusion and innovation.
- Why this job: Unleash your creativity and make a real impact on critical projects.
- Qualifications: Experience in web content, digital marketing, and strong communication skills are essential.
The predicted salary is between 33075 - 40425 £ per year.
Why Arup? Arup's purpose, shared values and collaborative approach has set us apart for 80 years, guiding how we shape a better world. Unleash your creativity and take your skills to new heights while working on business-critical projects. At Arup, we believe in empowering our people to produce work that sets the bar for quality. Our passionate team shares our values, and that's why they love coming to work every day.
The Opportunity Our Marketing, Communications and Business Development (MCBD) team helps Arup strengthen its reputation, build client relationships, win quality work and attract talented people. We are looking for a Global Web Specialist to join our global web team and help create, manage and continuously improve Arup’s external website experience. This hands‑on role combines digital content, user experience, search optimisation, accessibility and web performance.
You’ll publish and optimise high-quality web content, support campaigns and priority communications, and help colleagues apply our web standards and processes. Using analytics, audience insight and quality assurance, you’ll identify opportunities to improve performance and ensure our digital channels provide an accessible, engaging and effective experience. The role also offers the opportunity to build your expertise across content management, SEO, accessibility, analytics, website testing and emerging AI‑driven approaches to web and search.
Key Responsibilities:
- Create, edit, publish and maintain high-quality website content using a CMS.
- Optimise online content for user experience, SEO, accessibility and performance.
- Use website analytics and audience insights to identify and recommend improvements.
- Carry out quality assurance checks and support website testing.
- Work with colleagues across the organisation to gather content, requirements and approvals.
- Support digital campaigns while ensuring content meets agreed brand, governance and web standards.
- Manage multiple priorities and elevate more complex technical or governance issues when appropriate.
Is this role right for you?
Essential: You’ll ideally bring experience in web, digital content, digital marketing or communications, with practical knowledge of content management systems and creating content for online audiences. You’ll have an understanding of SEO, digital accessibility, web analytics and quality assurance, alongside excellent attention to detail, editorial judgement and clear communication skills. You’ll be organised, collaborative and comfortable using data and user insight to make practical recommendations. Experience with Optimizely or another enterprise CMS, Google Analytics, Adobe Analytics, Google Search Console or Semrush would be advantageous. Knowledge of HTML/CSS, website testing, AEO/GEO, structured content or AI‑supported search would also be beneficial.
Desirable: Experience within a global, matrixed or professional services environment, an interest in engineering, design or sustainable development, and the ability to communicate in one or more additional languages would be particularly welcomed.
What we offer you
At Arup, we care about each member’s success, so we can grow together. Guided by our values, we provide an attractive total reward package that recognises the contribution of each of our members to our shared success. As well as competitive, fair and equitable pay, we offer a career in which all of our members can belong, grow and thrive – through benefits that support health and wellbeing, a wide range of learning opportunities and many possibilities to have an impact through the work they do.
We are owned in trust on behalf of our members, giving us the freedom, with personal responsibility, to set our own direction and choose work that aligns with our purpose and adds to Arup’s legacy. Our members collaborate on ambitious projects to deliver remarkable outcomes for our clients and communities. Profit Share is a key part of our reward, enabling members to share in the results of our collective efforts. We also provide Private medical insurance, Life assurance, Accident insurance and Income protection cover. In addition, you’ll have access to flexible benefits to help you look after all aspects of your wellbeing and give you the freedom and flexibility to find the best solutions for you, your family, and your individual needs.
Different People, Shared Values
Arup is an equal opportunity employer that actively promotes and nurtures a diverse and inclusive workforce. We welcome applications from individuals of all backgrounds, regardless of age (within legal limits), gender identity or expression, marital status, disability, neurotype or mental health, race or ethnicity, faith or belief, sexual orientation, socioeconomic background, and whether you’re pregnant or on family leave. We are an open environment that embraces diverse experiences, perspectives, and ideas – this drives our excellence.
Web Specialist in England employer: Arup
Arup is an exceptional employer, offering a dynamic and inclusive work culture in Leeds that fosters collaboration and innovation. Employees benefit from competitive pay, comprehensive benefits, and ample opportunities for professional growth, making it an ideal place for those looking to make a meaningful impact in security advisory services.
StudySmarter Expert Advice🤫
We think this is how you could land Web Specialist in England
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Arup and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Arup are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Arup on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Arup. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Web Specialist in England
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Arup. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Arup:Show us that you’ve done your homework! In your application, briefly mention what you admire about Arup’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Arup
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Arup will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Arup, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
