Social Media Marketing Specialist - Global in Birmingham
Social Media Marketing Specialist - Global

Social Media Marketing Specialist - Global in Birmingham

Birmingham Full-Time 28800 - 43200 £ / year (est.) No home office possible
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Arup

At a Glance

  • Tasks: Create and manage engaging social media content to boost Arup's brand visibility.
  • Company: Join Arup, a global leader dedicated to shaping a better world.
  • Benefits: Enjoy competitive pay, flexible working, and opportunities for personal growth.
  • Why this job: Make a real impact while collaborating on exciting projects with a creative team.
  • Qualifications: Degree in Marketing or related field; experience in social media marketing preferred.
  • Other info: Be part of an inclusive culture that values diversity and encourages your unique voice.

The predicted salary is between 28800 - 43200 £ per year.

At Arup we’re dedicated to shaping a better world. Our purpose, shared values and collaborative approach has set us apart for over 75 years. We solve the world's most complex problems and deliver what seems impossible, with curiosity and creativity. We’re a thriving and growing organisation that offers you many possibilities to shape a better world, and your future.

In an increasingly competitive marketplace, our Marketing, Communications and Business Development (MCBD) team enables Arup to build and protect our reputation, deepen client relationships, win quality work and attract top talent. This role will be key in achieving our strategic market and client ambitions. We are seeking to hire a Global Social Media Marketing Specialist to strengthen our MCBD function.

This role will support the planning, creation, publishing and performance tracking of social media content and campaigns that enhance Arup’s brand visibility, engage target audiences and support business development priorities. This global role will work closely with the global and regional MCBD teams to ensure alignment and consistency across platforms.

  • Create, schedule and publish engaging content across Arup’s social media platforms (LinkedIn, Instagram, YouTube).
  • Support the execution of paid and organic social media campaigns, including content creation, approvals and reporting.
  • Collaborate with internal stakeholders to source stories, visuals and updates that reflect Arup’s values and strategic priorities.
  • Monitor social media channels for engagement, respond to comments, and elevate reputational risks as needed.
  • Maintain and contribute to the global content calendar, ensuring timely and coordinated delivery.
  • Assist with employee advocacy and executive visibility initiatives on social media.
  • Track and report on campaign performance using analytics tools (Sprout Social, native platform insights).
  • Stay informed on social media trends, platform updates and best practices to inform content and strategy.
  • Support training and guidance for internal teams on social media usage and tone of voice.

Qualifications and Accreditation

  • Degree in Marketing, Communications, Digital Media, or a related field.

Knowledge And Experience

  • Experience in a social media or digital marketing role, ideally in a professional services or B2B environment.
  • Strong written and visual communication skills, with attention to tone, clarity and brand alignment.
  • Creative mindset with a proactive, collaborative approach.
  • Ability to manage multiple tasks and deadlines in a fast‑paced environment.
  • Comfortable working across time zones and geographies.
  • Detail‑oriented with a strong sense of ownership and accountability.

Skills And Attributes

  • Proficiency with social media platforms and tools (Sprout Social, Hootsuite, Canva, Adobe Creative Suite).
  • Familiarity with analytics and reporting tools.
  • Deep understanding of LinkedIn and other key platforms and proficiency with social media management tools.

What We Offer You

At Arup, we care about each member’s success, so we can grow together. Guided by our values, we provide an attractive total reward package that recognises the contribution of each of our members to our shared success. As well as competitive, fair and equitable pay, we offer a career in which all of our members can belong, grow and thrive – through benefits that support health and wellbeing, a wide range of learning opportunities and many possibilities to have an impact through the work they do.

Our members collaborate on ambitious projects to deliver remarkable outcomes for our clients and communities. Profit Share is a key part of our reward, enabling members to share in the results of our collective efforts.

Flexible Working

We believe that flexible arrangements create a more inclusive way of working that supports our diversity and the wellbeing of our people. Options for alternative schedules and the ability to work outside of the office for a portion of your workweek are available.

Different people, shared values

Arup is an equal‑opportunity employer and will consider applications from all qualified individuals. Every job applicant will be treated equally, fairly and with respect regarding race, colour, ancestry, sex, gender identity or expression, sexual orientation, pregnancy, civil status, age (except as provided by law), creed/religion, political convictions, language, ethnic or national origin, disability/handicap, pardoned record of offences, social condition (marital or family status, receipt of social assistance), and any other ground protected by the applicable human rights legislation.

Guided by our values and alignment with the UN Sustainable Development Goals, we create and contribute to equitable spaces and systems, while cultivating a sense of belonging for all. Our internal employee networks support our inclusive culture: from race, ethnicity and cross‑cultural working to gender equity and LGBTQ+ and disability inclusion – we aim to create a space for you to express yourself and make a positive difference.

Social Media Marketing Specialist - Global in Birmingham employer: Arup

At Arup, we are committed to fostering a collaborative and inclusive work culture that empowers our employees to thrive. As a Global Social Media Marketing Specialist, you will have the opportunity to engage with diverse teams across the globe, contribute to impactful projects, and benefit from our comprehensive rewards package, including flexible working arrangements and extensive learning opportunities. Join us in shaping a better world while advancing your career in a supportive environment that values creativity and innovation.
Arup

Contact Detail:

Arup Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Social Media Marketing Specialist - Global in Birmingham

✨Tip Number 1

Get your social media game on point! Make sure your profiles are polished and showcase your skills. Share relevant content that reflects your understanding of the industry and engage with others in the field.

✨Tip Number 2

Network like a pro! Connect with professionals at Arup and other companies on LinkedIn. Don’t be shy to reach out for informational chats; it’s a great way to learn more about the role and make a lasting impression.

✨Tip Number 3

Show off your creativity! When you get the chance, share your ideas for social media campaigns or content that could enhance Arup’s brand visibility. This will demonstrate your proactive approach and passion for the role.

✨Tip Number 4

Keep an eye on trends! Stay updated on the latest social media trends and tools. Being knowledgeable about what’s hot can give you an edge and show that you’re ready to hit the ground running.

We think you need these skills to ace Social Media Marketing Specialist - Global in Birmingham

Social Media Management
Content Creation
Performance Tracking
Analytics Tools (Sprout Social, Hootsuite)
Visual Communication Skills
Brand Alignment
Creative Mindset
Collaboration
Time Management
Attention to Detail
Proficiency with Adobe Creative Suite
Understanding of LinkedIn and Key Platforms
Digital Marketing Knowledge
B2B Marketing Experience

Some tips for your application 🫡

Show Your Passion: When writing your application, let your enthusiasm for social media and marketing shine through. We want to see how your creativity aligns with our mission to shape a better world!

Tailor Your Content: Make sure to customise your application to reflect the specific skills and experiences mentioned in the job description. Highlight your experience with platforms like LinkedIn and your understanding of analytics tools – it’ll make you stand out!

Be Clear and Concise: Keep your writing clear and to the point. We appreciate strong communication skills, so ensure your application is well-structured and free from jargon. Remember, clarity is key!

Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity.

How to prepare for a job interview at Arup

✨Know Your Platforms

Before the interview, make sure you’re well-versed in the social media platforms mentioned in the job description, especially LinkedIn and Instagram. Familiarise yourself with their latest features and trends, as this will show your genuine interest and expertise in social media marketing.

✨Showcase Your Creativity

Prepare to discuss examples of past campaigns you've worked on. Bring along a portfolio or screenshots of your best work that highlight your creative approach and ability to engage audiences. This will help demonstrate your fit for a role that values creativity and collaboration.

✨Understand Arup's Values

Research Arup’s mission and values thoroughly. Be ready to explain how your personal values align with theirs and how you can contribute to their goal of shaping a better world through social media. This alignment can set you apart from other candidates.

✨Be Data-Driven

Familiarise yourself with analytics tools like Sprout Social and be prepared to discuss how you’ve used data to inform your social media strategies in the past. Highlighting your ability to track performance and adjust campaigns based on insights will show that you’re detail-oriented and results-driven.

Social Media Marketing Specialist - Global in Birmingham
Arup
Location: Birmingham
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