At a Glance
- Tasks: Drive lead generation and optimise marketing performance for measurable business results.
- Company: Join Wards of Kent, part of Arun Estates, the largest independent estate agency in the Southeast!
- Benefits: Enjoy 33 days holiday, pension, life insurance, and fun company rewards.
- Other info: Work in a fun, engaging environment with excellent career growth opportunities.
- Why this job: Make a real impact on growth with innovative marketing strategies and analytics.
- Qualifications: Experience in performance marketing, Google Ads, and data analysis is a plus.
The predicted salary is between 35000 - 35000 £ per year.
Salary: £35,000. Start Date: ASAP. Location: Medway City Estate with hybrid working (3 days office based, 2 days working from home). Hours: Monday to Friday 09:00 – 17:30. You must have a full driving licence and your own car.
Benefits: 33 days paid holiday (plus one day off for birthday), pension, life insurance, company rewards and incentives, free on‐site parking, employee assistance scheme, paid entry to charity events.
We're Wards of Kent part of Arun Estates, the largest independent estate agency in the Southeast! We value hard work in a fun, engaging environment. With over 90% satisfaction in our annual employee survey, we know how to make work both productive and enjoyable.
The Role
This is not a traditional marketing role focused on brand, likes or social engagement. Your role will be to generate measurable business results through stronger lead generation, smarter spend, better conversion and improved local visibility. You will work closely with marketing, operations and digital teams to increase valuation opportunities, instructions and market share across our estate agency brands. You will be analytical, commercially aware and driven by performance.
- Lead Generation & Marketing Performance
- Monitoring portal ROI and lead quality
- Analyzing valuation lead performance
- Testing and optimising portal spend allocation
- Competitor portal benchmarking
- Monitoring lead follow‐through and conversion
- Measuring website ROI and performance
- Tracking and improving Yomdel ROI
- Paid Campaigns
- Google PPC campaigns
- Meta (Facebook & Instagram) campaigns
- Retargeting activity
- Branch‐level campaigns
- Leaflet distribution effectiveness
- Valuation generation campaigns
- Prospecting Support
- Monitoring TwentyCI ROI
- Off‐market mailing performance
- Internal mailing campaigns
- MovePal nurturing campaigns
- Area‐specific prospecting initiatives
- Website Performance & Conversion
- Monitoring landing page performance
- Improving website conversion rates
- Tracking form completion and drop‐off
- Working with developers on A/B testing
- Improving lead journeys and conversion
- SEO & Local Visibility
- Local content plans for branches
- Google Business Profile optimisation
- Area landing pages
- Hyper‐local content strategies
- Local SEO improvements
- Innovation & New Opportunities
- Trialling new lead generation suppliers
- Monitoring platforms such as GetAgent
- Testing AI lead generation tools
- Identifying new opportunities to improve ROI
How Success Will Be Measured
This role is measured on outcomes, not activity. Your KPIs will include:
- Marketing‐attributable instructions
- Website valuation leads
- Cost per instruction
- Website conversion performance
- Lead‐to‐FMA conversion
- ROI by marketing channel
- Market share growth
About You
You may already work in performance marketing, digital marketing, paid media or lead generation. You'll ideally have experience in:
- Google Ads and Meta advertising
- Analytics and conversion tracking
- Website optimisation and A/B testing
- SEO and local visibility
- ROI reporting and performance analysis
- Using data to improve commercial outcomes
Property experience is helpful, but not essential. Most importantly, you are commercially minded, analytical and motivated by delivering measurable results.
Why Join Us?
Marketing in our business is expected to drive growth. This role offers genuine influence and visibility, with a direct impact on instructions, market share and business performance. If you enjoy testing, improving and proving what works, we would love to hear from you!
Performance Marketing Executive (Lead Generation & Growth) – Medway City Estate/Hybrid in Rochester employer: Arun Estate Agencies Ltd
At Wards of Kent, part of Arun Estates, we pride ourselves on being an exceptional employer that fosters a vibrant and supportive work culture. With a strong focus on employee satisfaction, evidenced by over 90% positive feedback in our annual survey, we offer generous benefits including 33 days of paid holiday, a pension scheme, and opportunities for professional growth in a dynamic hybrid working environment. Join us to make a tangible impact in performance marketing while enjoying a rewarding career in the largest independent estate agency in the Southeast.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Executive (Lead Generation & Growth) – Medway City Estate/Hybrid in Rochester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend local events, join online forums, or even hit up social media groups. The more people you know, the better your chances of landing that dream job!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is especially important for roles like Performance Marketing Executive where results matter. Let potential employers see what you can do!
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and think about how you can contribute to their growth. This will show you're genuinely interested and ready to make an impact!
✨Tip Number 4
Apply through our website! We love seeing applications directly from candidates who are excited about joining us. Plus, it gives you a chance to stand out and show your enthusiasm for the role at Wards of Kent.
We think you need these skills to ace Performance Marketing Executive (Lead Generation & Growth) – Medway City Estate/Hybrid in Rochester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Performance Marketing Executive. Highlight your experience in lead generation, analytics, and any relevant campaigns you've managed. We want to see how your skills align with our goals!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about performance marketing and how you can contribute to our team. Be sure to mention specific examples of your past successes in driving measurable results.
Show Off Your Analytical Skills:Since this role is all about data-driven decisions, make sure to showcase your analytical abilities. Include any tools or methodologies you’ve used to track performance and optimise campaigns. We love numbers that tell a story!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Arun Estate Agencies Ltd
✨Know Your Numbers
Make sure you brush up on key performance metrics relevant to lead generation and marketing. Be ready to discuss how you've used data to drive results in previous roles, as this will show your analytical mindset and commercial awareness.
✨Showcase Your Creativity
Prepare examples of innovative lead generation strategies you've implemented or tested. Whether it's a unique campaign or a clever use of SEO, demonstrating your ability to think outside the box will impress the interviewers.
✨Familiarise Yourself with Tools
Get comfortable with the tools mentioned in the job description, like Google Ads, Meta advertising, and analytics platforms. Being able to speak confidently about these tools and how you've used them will set you apart from other candidates.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's current marketing strategies and challenges. This shows your genuine interest in the role and helps you understand how you can contribute to their success right from the start.
