At a Glance
- Tasks: Generate measurable business results through lead generation, performance analysis, and marketing optimisation.
- Company: Wards of Kent is part of Arun Estates, the largest independent estate agency in the Southeast.
- Benefits: Enjoy 33 days paid holiday, life insurance, and paid entry fees for charity events.
- Other info: Position based in Medway City Estate with hybrid working options.
- Why this job: This role offers genuine influence on market share and business performance.
- Qualifications: Experience in Google Ads, Meta advertising, and performance analysis is ideal.
The predicted salary is between 35000 - 35000 £ per year.
Wards of Kent
Start Date: ASAP
Salary: £35,000
Location: Medway City Estate with hybrid working (3 days office based and 2 days working from home)
Hours: Monday to Friday 09:00 - 17:30
Beneficial: A full driving licence and your own car
Benefits: 33 days paid holiday (plus an extra day off for your birthday), pension, life insurance, company rewards and incentives, free on-site parking, employee assistance scheme and paid entry fees for charity events!
We’re Wards of Kent part of Arun Estates, the largest independent estate agency in the Southeast! We value hard work in a fun, engaging environment. With over 90%+ satisfaction in our annual employee satisfaction survey, we know how to make work both productive and enjoyable!
The Role
This is not a traditional marketing role focused on brand, likes or social engagement. Your role will be to generate measurable business results through stronger lead generation, smarter spend, better conversion and improved local visibility. You will work closely with marketing, operations and digital teams to increase valuation opportunities, instructions and market share across our estate agency brands. You will be analytical, commercially aware and driven by performance.
Lead Generation & Marketing Performance
- Monitoring portal ROI and lead quality
- Analysing valuation lead performance
- Testing and optimising portal spend allocation
- Competitor portal benchmarking
- Monitoring lead follow-through and conversion
- Measuring website ROI and performance
- Tracking and improving Yomdel ROI
Paid Campaigns
- Google PPC campaigns
- Meta (Facebook & Instagram) campaigns
- Retargeting activity
- Branch-level campaigns
- Leaflet distribution effectiveness
- Valuation generation campaigns
Prospecting Support
- Monitoring TwentyCI ROI
- Off‑market mailing performance
- Internal mailing campaigns
- MovePal nurturing campaigns
- Area‑specific prospecting initiatives
Website Performance & Conversion
- Monitoring landing page performance
- Improving website conversion rates
- Tracking form completion and drop‑off
- Working with developers on A/B testing
- Improving lead journeys and conversion
SEO & Local Visibility
- Local content plans for branches
- Google Business Profile optimisation
- Area landing pages
- Hyper‑local content strategies
- Local SEO improvements
Innovation & New Opportunities
- Trialling new lead generation suppliers
- Monitoring platforms such as GetAgent
- Testing AI lead generation tools
- Identifying new opportunities to improve ROI
How Success Will Be Measured
This role is measured on outcomes, not activity. Your KPIs will include marketing‑attributable instructions, website valuation leads, cost per instruction, website conversion performance, lead‑to‑FMA conversion, ROI by marketing channel and market share growth.
About You
You may already work in performance marketing, digital marketing, paid media or lead generation. You will ideally have experience in Google Ads and Meta advertising, analytics and conversion tracking, website optimisation and A/B testing, SEO and local visibility, ROI reporting and performance analysis. Using data to improve commercial outcomes. Property experience is helpful, but not essential. Most importantly, you are commercially minded, analytical and motivated by delivering measurable results.
Why Join Us
Marketing in our business is expected to drive growth. This role offers genuine influence and visibility, with a direct impact on instructions, market share and business performance. If you enjoy testing, improving and proving what works, we would love to hear from you!
Performance Marketing Executive (Lead Generation & Growth) – Medway City Estate/Hybrid employer: Arun Estate Agencies Ltd
Wards of Kent, located in Medway City Estate, values hard work in a fun environment. Employees enjoy 33 days of paid holiday and an employee assistance scheme, contributing to over 90% satisfaction in annual surveys.
