At a Glance
- Tasks: Drive lead generation and marketing performance to boost business results.
- Company: Join Wards of Kent, part of Arun Estates, the largest independent estate agency in the Southeast!
- Benefits: Enjoy 33 days holiday, pension, life insurance, and fun company rewards.
- Other info: Hybrid working model with excellent career growth opportunities.
- Why this job: Make a real impact on growth with measurable results in a dynamic environment.
- Qualifications: Experience in performance marketing, Google Ads, and analytics is a plus.
The predicted salary is between 35000 - 35000 £ per year.
Wards of Kent
Start Date: ASAP
Salary: £35,000
Location: Medway City Estate with hybrid working (3 days office based and 2 days working from home)
Hours: Monday to Friday 09:00 - 17:30
Beneficial: A full driving licence and your own car
Benefits: 33 days paid holiday (plus an extra day off for your birthday), pension, life insurance, company rewards and incentives, free on-site parking, employee assistance scheme and paid entry fees for charity events!
We’re Wards of Kent part of Arun Estates, the largest independent estate agency in the Southeast! We value hard work in a fun, engaging environment. With over 90%+ satisfaction in our annual employee satisfaction survey, we know how to make work both productive and enjoyable!
The Role
This is not a traditional marketing role focused on brand, likes or social engagement. Your role will be to generate measurable business results through stronger lead generation, smarter spend, better conversion and improved local visibility. You will work closely with marketing, operations and digital teams to increase valuation opportunities, instructions and market share across our estate agency brands. You will be analytical, commercially aware and driven by performance.
Lead Generation & Marketing Performance
- Monitoring portal ROI and lead quality
- Analysing valuation lead performance
- Testing and optimising portal spend allocation
- Competitor portal benchmarking
- Monitoring lead follow-through and conversion
- Measuring website ROI and performance
- Tracking and improving Yomdel ROI
Paid Campaigns
- Google PPC campaigns
- Meta (Facebook & Instagram) campaigns
- Retargeting activity
- Branch-level campaigns
- Leaflet distribution effectiveness
- Valuation generation campaigns
Prospecting Support
- Monitoring TwentyCI ROI
- Off‑market mailing performance
- Internal mailing campaigns
- MovePal nurturing campaigns
- Area‑specific prospecting initiatives
Website Performance & Conversion
- Monitoring landing page performance
- Improving website conversion rates
- Tracking form completion and drop‑off
- Working with developers on A/B testing
- Improving lead journeys and conversion
SEO & Local Visibility
- Local content plans for branches
- Google Business Profile optimisation
- Area landing pages
- Hyper‑local content strategies
- Local SEO improvements
Innovation & New Opportunities
- Trialling new lead generation suppliers
- Monitoring platforms such as GetAgent
- Testing AI lead generation tools
- Identifying new opportunities to improve ROI
How Success Will Be Measured
This role is measured on outcomes, not activity. Your KPIs will include marketing‑attributable instructions, website valuation leads, cost per instruction, website conversion performance, lead‑to‑FMA conversion, ROI by marketing channel and market share growth.
About You
You may already work in performance marketing, digital marketing, paid media or lead generation. You will ideally have experience in Google Ads and Meta advertising, analytics and conversion tracking, website optimisation and A/B testing, SEO and local visibility, ROI reporting and performance analysis. Using data to improve commercial outcomes. Property experience is helpful, but not essential. Most importantly, you are commercially minded, analytical and motivated by delivering measurable results.
Why Join Us
Marketing in our business is expected to drive growth. This role offers genuine influence and visibility, with a direct impact on instructions, market share and business performance. If you enjoy testing, improving and proving what works, we would love to hear from you!
Performance Marketing Executive (Lead Generation & Growth) – Medway City Estate/Hybrid employer: Arun Estate Agencies Ltd
At Wards of Kent, part of Arun Estates, we pride ourselves on being an exceptional employer that fosters a fun and engaging work environment. With a strong focus on employee satisfaction, evidenced by over 90% positive feedback in our annual survey, we offer generous benefits including 33 days of paid holiday, a supportive hybrid working model, and ample opportunities for professional growth in the dynamic field of performance marketing. Join us to make a tangible impact on our business while enjoying a rewarding career in the heart of Medway City Estate.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Executive (Lead Generation & Growth) – Medway City Estate/Hybrid
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Arun Estate Agencies Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Arun Estate Agencies Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Arun Estate Agencies Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Arun Estate Agencies Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Executive (Lead Generation & Growth) – Medway City Estate/Hybrid
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Arun Estate Agencies Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Arun Estate Agencies Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Arun Estate Agencies Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Arun Estate Agencies Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Arun Estate Agencies Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Arun Estate Agencies Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
