At a Glance
- Tasks: Lead innovative marketing campaigns and strategies for Shakespeare's Globe.
- Company: Join a vibrant cultural institution dedicated to diversity and inclusion.
- Benefits: Permanent role with opportunities for professional growth and development.
- Other info: Encouraging applications from underrepresented groups to foster a diverse team.
- Why this job: Make a real impact in the arts while promoting engagement and creativity.
- Qualifications: Experience in cultural marketing and strong leadership skills required.
The predicted salary is between 39600 - 48400 £ per year.
Job Description Shakespeare's Globe is currently seeking a Senior Marketing Manager on a permanent, full-time basis.
We are committed to improving diversity and inclusion across our organisation.
Don't meet every single requirement?
Studies have shown that women and the Global Majority are less likely to apply for jobs unless they meet every single specification.
If you're excited about the role but your experience or qualifications don't perfectly align, we encourage you to apply anyway.
We particularly encourage applications from underrepresented groups such…
Job Description
Shakespeare’s Globe is currently seeking a Senior Marketing Manager on a permanent, full-time basis.
We are committed to improving diversity and inclusion across our organisation.
Don’t meet every single requirement?
Studies have shown that women and the Global Majority are less likely to apply for jobs unless they meet every single specification.
If you’re excited about the role but your experience or qualifications don’t perfectly align, we encourage you to apply anyway.
We particularly encourage applications from underrepresented groups such as the global majority, LGBTQA+, those from a working‑class background, those with a disability and neurodiverse conditions.
The role: Working closely and collaboratively with the Head of Campaigns and the other Senior Marketing Manager, the Senior Marketing Manager will develop, implement and manage effective marketing strategies and innovative campaigns for Shakespeare’s Globe’s full offering, including education and learning, theatre and performance, guided tours and cultural tourism, retail, membership and catering.
They will also help drive the season marketing and the strategic direction of marketing at Shakespeare’s Globe.
The Senior Marketing Manager will lead on specific campaigns - from creative planning and effective implementation to insightful evaluation - to increase engagement with Shakespeare’s Globe’s work and drive sales, delivering innovative content and impactful marketing activity that responds to shared revenue and audience targets.
They will empower and support the professional development of the Marketing Officer, leading by example and identifying areas of growth.
Job Requirements
The skills
- Experience working in a performing arts venue, heritage venue or attraction, with an understanding of cultural specific marketing techniques and an enthusiasm for the work of Shakespeare’s Globe.
- Experience creating and implementing impactful marketing strategies using the full marketing mix to achieve specific targets and measurable ROI’s (return on investment).
- Strong knowledge of digital marketing and audience development strategies.
- Data driven with the ability to gather and present information, compile reports and make recommendations for future campaigns.
- Experience using CRM (customer relationship management) systems and CMS (content management systems).
- Strong leadership skills and line management experience, with the ability to collaborate with others to help their personal development.
- Excellent interpersonal skills to build close working relationships with colleagues and internal/external stakeholders.
- A proactive and customer-focused approach.
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Senior Marketing Manager employer: ArtsHub (UK) Ltd.
Rise Art is an exceptional employer that fosters a vibrant and collaborative work culture in the heart of London and Bordeaux. With a strong focus on employee growth, we offer opportunities for professional development while ensuring a supportive environment where your contributions directly impact the success of artists and collectors alike. Join us to be part of a dynamic team dedicated to delivering outstanding customer experiences and driving innovation in the art industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ArtsHub (UK) Ltd. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ArtsHub (UK) Ltd. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ArtsHub (UK) Ltd. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ArtsHub (UK) Ltd.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ArtsHub (UK) Ltd.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ArtsHub (UK) Ltd.:Show us that you’ve done your homework! In your application, briefly mention what you admire about ArtsHub (UK) Ltd.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ArtsHub (UK) Ltd.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ArtsHub (UK) Ltd. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ArtsHub (UK) Ltd., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
