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For Companies At a Glance
- Tasks: Support CRM strategy and drive customer loyalty through data-driven marketing campaigns.
- Company: Join Trafalgar Tickets, a leading ticketing service with a creative and dynamic team.
- Benefits: Gain valuable experience in a fast-paced environment with opportunities for growth.
- Why this job: Make an impact in the entertainment industry while enhancing customer experiences.
- Qualifications: 12 months of CRM experience and a passion for data-driven marketing.
- Other info: Collaborative culture with a focus on innovation and customer engagement.
The predicted salary is between 28800 - 43200 £ per year.
Trafalgar Tickets is looking for a CRM Executive to join a fast-paced and creative team.
About Trafalgar Tickets
Trafalgar Tickets was created in 2021 with the primary objective of creating a consumer ticketing brand for our venues. We welcome 2 million patrons to our regional venues annually, offering a varied programme of world-class live entertainment. Trafalgar Tickets will become the leading ticketing service in its class with customer centricity at its heart whilst creating unique value propositions for our clients and partners. The ticketing division also includes London’s premier ticket agency: London Theatre Direct. With over 20 years of leading the market in innovation and creativity, we serve 2 million customers annually through our best in market technology solutions and unrivalled inventory access.
About This Role
Trafalgar Tickets is seeking a dynamic CRM Executive to support the delivery of the CRM strategy to drive retention and audience development as part of the marketing function, across all our ticketing assets including venues and our agency brands.
Key Responsibilities
- Support the delivery of the CRM strategy for both the UK regional venues and ticket agent brands.
- Drive loyalty and lifetime value from the existing customer base by providing a data-driven marketing approach.
- Provide full end-to-end marketing campaign management and delivery for our digital-first ticket agent brands, working with both internal and external teams.
- Coordinate digital campaigns for the UK regional venues.
- Oversee marketing content initiatives for our ticket agent brands to ensure customer/client engagement, delivering a positive customer experience.
- Set up and analyse marketing campaigns including automations through highly personalised communication, mostly via direct marketing channels like email.
- Understand customer segmentation approaches to deliver effective customer/profile targeting.
- Feed into the planning process for wider marketing campaigns and strategy for the UK regional venues.
- Work alongside the CRM Analyst to support the analysis of marketing campaigns and CRM strategy, sharing data-driven insight reports with stakeholders.
- Delve into the data to uncover customer and performance insights.
- Manage the day-to-day running of our CRM systems.
- Support the administration and development of any membership schemes.
- Maintain the processes and toolkits to empower the centralised campaign programme for our UK regional venues and agency brands.
- Always act in accordance with Trafalgar Entertainment’s values and ethics.
- Perform any other ad-hoc duties as required.
About You
- You have a minimum of 12 months experience with a CRM system.
- Knowledge of customer personalisation and dynamic content to drive relevancy and results.
- You have a test and learn mindset with a data and analytical approach to campaigns, reporting and insight.
- You have experience of delivering excellent customer experience across channels.
- Able to adapt to a fast-paced environment.
- Very well organised and good with time management.
- Experience working collaboratively within a team and across multiple departments.
CRM Marketing Executive in London employer: ArtsHub (UK) Ltd.
Contact Detail:
ArtsHub (UK) Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Executive in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your CRM projects and campaigns. This gives you a chance to demonstrate your expertise and creativity beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching Trafalgar Tickets and their CRM strategies. Be ready to discuss how your experience aligns with their goals and how you can contribute to their customer-centric approach.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Trafalgar Tickets.
We think you need these skills to ace CRM Marketing Executive in London
Some tips for your application 🫡
Show Your Passion for CRM: When writing your application, let us see your enthusiasm for CRM! Share specific examples of how you've used CRM systems in the past and how they’ve helped drive customer engagement. We love a candidate who can demonstrate their passion for creating great customer experiences.
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your experience with data-driven marketing and customer segmentation, as these are key to what we do at Trafalgar Tickets. A tailored application shows us you’re serious about joining our team!
Be Data-Driven: Since this role involves a lot of analysis, don’t shy away from showcasing your analytical skills. Include any relevant metrics or results from previous campaigns you've worked on. We want to see how you’ve used data to inform your strategies and improve customer retention.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re proactive and keen to be part of our dynamic team at Trafalgar Tickets!
How to prepare for a job interview at ArtsHub (UK) Ltd.
✨Know Your CRM Inside Out
Make sure you’re familiar with the CRM systems mentioned in the job description. Brush up on your knowledge of customer personalisation and dynamic content, as these are key to driving results. Be ready to discuss how you've used these tools in past roles.
✨Showcase Your Data Skills
Since this role involves a data-driven marketing approach, prepare examples of how you've analysed customer data to inform campaigns. Think about specific metrics you’ve tracked and how they influenced your strategies. This will demonstrate your analytical mindset.
✨Demonstrate Your Campaign Management Experience
Be ready to talk about your experience with end-to-end marketing campaign management. Share specific examples of campaigns you've coordinated, the challenges you faced, and how you overcame them. Highlight your ability to work with both internal and external teams.
✨Emphasise Team Collaboration
This role requires working closely with various departments, so be prepared to discuss your teamwork skills. Share instances where you collaborated successfully with others to achieve a common goal, especially in a fast-paced environment. This will show you can adapt and thrive in their dynamic setting.
