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For Companies At a Glance
- Tasks: Support CRM strategy and drive customer loyalty through data-driven marketing campaigns.
- Company: Join Trafalgar Tickets, a leading ticketing service with a creative and dynamic team.
- Benefits: Gain valuable experience in a fast-paced environment with opportunities for growth.
- Why this job: Make an impact in the live entertainment industry while enhancing customer experiences.
- Qualifications: 12 months of CRM experience and a passion for data-driven marketing.
- Other info: Collaborative culture with a focus on innovation and customer-centricity.
The predicted salary is between 28800 - 48000 £ per year.
Trafalgar Tickets is looking for a CRM Executive to join a fast-paced and creative team.
About Trafalgar Tickets
Trafalgar Tickets was created in 2021 with the primary objective of creating a consumer ticketing brand for our venues. We welcome 2 million patrons to our regional venues annually, offering a varied programme of world-class live entertainment. Trafalgar Tickets will become the leading ticketing service in its class with customer centricity at its heart whilst creating unique value propositions for our clients and partners. The ticketing division also includes London’s premier ticket agency: London Theatre Direct. With over 20 years of leading the market in innovation and creativity, we serve 2 million customers annually through our best in market technology solutions and unrivalled inventory access.
About This Role
Trafalgar Tickets is seeking a dynamic CRM Executive to support the delivery of the CRM strategy to drive retention and audience development as part of the marketing function, across all our ticketing assets including venues and our agency brands.
Key Responsibilities
- As part of the CRM team, support the delivery of the CRM strategy for both the UK regional venues and ticket agent brands.
- Driving loyalty and lifetime value from the existing customer-base by providing a data-driven marketing approach.
- Provide full end-to-end marketing campaign management and delivery for our digital-first ticket agent brands, working with both internal and external teams.
- Coordinate digital campaigns for the UK regional venues.
- For our ticket agent brands, oversight of marketing content initiatives to ensure customer/client engagement, delivering a positive customer experience.
- Through highly personalised communication, mostly via direct marketing channels, setup and analysis of marketing campaigns including automations.
- A deep understanding of customer segmentation approaches in support of the marketing function to deliver effective customer/profile targeting.
- Feed into the planning process for wider marketing campaigns and strategy for the UK regional venues.
- Working alongside the CRM Analyst to support the analysis of marketing campaigns and CRM strategy, sharing data-driven insight reports with stakeholders.
- Delve into the data to uncover customer and performance insights.
- Day-to-day running of our CRM systems.
- Support the administration and development of any membership schemes.
- Maintain the processes and toolkits to empower the centralised campaign programme for our UK regional venues and agency brands.
- Always act in accordance with Trafalgar Entertainment’s values and ethics.
- Any other ad-hoc duties as required.
About You
- You have a minimum of 12 months experience with a CRM system.
- Knowledge of customer personalisation and dynamic content to drive relevancy and results.
- You have a test and learn mindset with a data and analytical approach to campaigns, reporting and insight.
- You have experience of delivering excellent customer experience across channels.
- Able to adapt to a fast-paced environment.
- Very well organised and good with time management.
- Experience working collaboratively within a team and across multiple departments.
CRM Marketing Executive employer: ArtsHub (UK) Ltd.
Contact Detail:
ArtsHub (UK) Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your CRM projects and campaigns. This gives you a chance to showcase your creativity and data-driven approach, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching Trafalgar Tickets and their CRM strategies. Be ready to discuss how your experience aligns with their goals and how you can contribute to their customer-centric approach.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Trafalgar Tickets team.
We think you need these skills to ace CRM Marketing Executive
Some tips for your application 🫡
Show Your Passion for CRM: When writing your application, let your enthusiasm for CRM shine through! We want to see how your experience aligns with our mission to drive customer loyalty and engagement. Share specific examples of how you've used CRM systems to create impactful campaigns.
Tailor Your Application: Make sure to customise your CV and cover letter for the CRM Marketing Executive role. Highlight relevant skills and experiences that match the job description. We love seeing candidates who take the time to connect their background with what we’re looking for!
Be Data-Driven: Since this role is all about using data to drive decisions, include any metrics or results from your previous campaigns in your application. We appreciate candidates who can demonstrate a test-and-learn mindset and show how they've used data to improve customer experiences.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you're keen on joining our team at Trafalgar Tickets!
How to prepare for a job interview at ArtsHub (UK) Ltd.
✨Know Your CRM Systems
Make sure you brush up on your knowledge of CRM systems before the interview. Be ready to discuss your experience with specific platforms and how you've used them to drive customer engagement and retention. This will show that you're not just familiar with the tools, but that you can leverage them effectively.
✨Showcase Your Data Skills
Since this role involves a data-driven marketing approach, prepare to talk about how you've used data to inform your campaigns. Bring examples of how you've analysed customer insights and adjusted strategies accordingly. This will demonstrate your analytical mindset and ability to adapt based on performance.
✨Highlight Your Campaign Management Experience
Be ready to discuss your experience in managing end-to-end marketing campaigns. Share specific examples of campaigns you've coordinated, the challenges you faced, and how you overcame them. This will illustrate your organisational skills and ability to work collaboratively across teams.
✨Understand Customer Segmentation
Familiarise yourself with customer segmentation approaches and be prepared to discuss how you've applied these in previous roles. Talk about how personalisation has played a role in your campaigns and the impact it had on customer engagement. This will show that you understand the importance of targeted marketing.
