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- Tasks: Lead brand development and innovative student recruitment strategies for AUB.
- Company: AUB is a top independent arts university, fostering creativity and community engagement.
- Benefits: Enjoy generous holidays, pension scheme, flexible working, and various travel perks.
- Why this job: Join a diverse team making a global impact in arts education and marketing.
- Qualifications: Strong leadership, marketing expertise, and exceptional communication skills required.
- Other info: We encourage applications from underrepresented communities to enhance our inclusive environment.
The predicted salary is between 43200 - 72000 £ per year.
About us
Arts University Bournemouth (AUB) is a globally leading independent arts, design, performance and media university.
At AUB we nurture creativity, engage communities, collaborate with industry and make a difference.
Our commitment to EDI
As recognised by the Inclusive Employers Standard Silver Accreditation 2024, our core commitment to diversity, inclusion and a sustainable future truly values the diversity of our students and staff, creating an inclusive environment where everyone’s identities and talents are valued and respected. We welcome applications from all areas of the community and particularly encourage applications from people from ethnic minority backgrounds and people who are disabled, who are currently underrepresented in our workforce.
Our commitment to Safeguarding
AUB aims to adopt the highest possible standards and to take all reasonable steps to secure the safety and welfare of all people in the course of its work to ensure that all children, young people, adult(s) at risk of harm and those who work with them are safe and supported.
About the role
We are excited to be appointing a new Director of Brand, Marketing and Future Students to provide exceptional leadership and deliver innovation in student recruitment for all levels of our course offer, both online and on campus, across home and international markets, using contemporary approaches to secure AUB’s position as a globally leading independent arts, design, performance and media university.
You will lead on brand development and management, marketing, events and promotions, including competitor performance, to enhance the profile of the University and meet student recruitment targets. Additionally, you will have specialist marketing and communications knowledge, including the optimisation of CRM systems, exceptional communication and stakeholder skills and will need to demonstrate excellent leadership and management skills.
The Director of Brand, Marketing and Future Students will also have responsibility for internal and external communications, and public relations, developing consistency and quality in the key messages for internal and external audiences and stakeholders and with all marketing assets.
Our benefits
AUB provides generous holiday entitlement, and you will be enrolled in the Local Government Pension Scheme (professional services staff) from day one of employment. Along with subsidised bus travel, cycle to work and annual savings schemes, our broad range of benefits can be explored on the AUB careers website.
AUB has an agile working policy, and flexible working can be considered. If you require support with your application or have any questions about the role or recruitment process, please email . If you are disabled, we are committed to supporting you with any reasonable adjustments you require, so please email and we’ll be in touch.
We look forward to receiving your application
Director of Brand, Marketing and Future Students employer: Arts University Bournemouth
Contact Detail:
Arts University Bournemouth Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Brand, Marketing and Future Students
✨Tip Number 1
Familiarize yourself with AUB's brand and values. Understanding their commitment to diversity, inclusion, and creativity will help you align your vision with theirs during discussions.
✨Tip Number 2
Showcase your experience in innovative student recruitment strategies. Be prepared to discuss specific campaigns or initiatives you've led that successfully attracted students, especially in the arts and media sectors.
✨Tip Number 3
Highlight your leadership skills by sharing examples of how you've managed teams and projects effectively. AUB is looking for someone who can inspire and lead a diverse group of individuals.
✨Tip Number 4
Prepare to discuss your knowledge of CRM systems and how you've used them to enhance marketing efforts. Being able to demonstrate your technical skills in this area will set you apart from other candidates.
We think you need these skills to ace Director of Brand, Marketing and Future Students
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Director of Brand, Marketing and Future Students position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Highlight Relevant Experience: In your CV and cover letter, emphasize your previous leadership roles in brand development and marketing. Provide specific examples of how you've successfully driven student recruitment or enhanced brand profiles in past positions.
Showcase Communication Skills: Since the role requires exceptional communication and stakeholder management skills, include examples in your application that demonstrate your ability to communicate effectively with diverse audiences and manage relationships.
Commitment to Diversity and Inclusion: Reflect on your commitment to diversity and inclusion in your application. Share any relevant experiences or initiatives you have been involved in that align with AUB's values and their commitment to creating an inclusive environment.
How to prepare for a job interview at Arts University Bournemouth
✨Showcase Your Leadership Skills
As a Director of Brand, Marketing and Future Students, demonstrating your leadership capabilities is crucial. Prepare examples of how you've successfully led teams or projects in the past, focusing on innovation and collaboration.
✨Understand AUB's Commitment to EDI
Familiarize yourself with Arts University Bournemouth's commitment to diversity, inclusion, and safeguarding. Be ready to discuss how you can contribute to these values and create an inclusive environment for students and staff.
✨Highlight Your Marketing Expertise
Prepare to discuss your experience with brand development, marketing strategies, and CRM systems. Provide specific examples of successful campaigns you've led and how they impacted student recruitment.
✨Communicate Effectively
Exceptional communication skills are essential for this role. Practice articulating your thoughts clearly and confidently, and be prepared to discuss how you would manage internal and external communications at AUB.
