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- Tasks: Lead marketing and communications strategies to engage diverse audiences.
- Company: Longborough Festival Opera, a vibrant arts organisation passionate about opera.
- Benefits: Full-time role with opportunities for creative leadership and community impact.
- Other info: Join a dynamic team at a pivotal moment in our organisational growth.
- Why this job: Shape the future of opera while connecting with communities and audiences.
- Qualifications: Experience in arts marketing, audience development, and team management.
The predicted salary is between 40000 - 50000 £ per year.
Closing date for applications: 21 May 2026
Full-Time
Locations: England - South West, England - West Midlands
Longborough Festival Opera (LFO) is seeking a dynamic and effective Head of Audiences and Communications to help shape the way we are seen, experienced and remembered. We are looking for someone who can lead our marketing, communications, audience development, and box office strategies, working dynamically within a small team - while placing community, accessibility and engagement at the heart of everything we do.
As Head of Audiences and Communications, you'll be responsible for:
- Leading our brand, marketing, press and communications strategy
- Growing and diversifying audiences locally, nationally and online
- Overseeing the box office, data analysis and ticketing strategies (Spektrix)
- Shaping our public voice, increasing our reach and strengthening our identity
- Developing meaningful community, youth and education engagement in partnership with our Learning team
- Supporting fundraising and membership messaging through compelling storytelling and impact reporting
You'll report to the Executive Director, work closely with the Artistic Director as well as our Learning, Development, Events and Finance staff. You'll be a key part of our core year‐round staff team, with leadership responsibility at an important stage in our organisational development.
We're seeking a collaborative and engaging individual who combines:
- A passion for the performing arts and for sharing the artform of opera
- Proven success in arts marketing and audience development
- Experience in managing cross-functional teams and projects
- Confidence in using data and systems (e.g. Spektrix) to guide strategy
- Strong communication skills, with flair for copywriting, press and brand development
- A hands‐on, flexible attitude and a collaborative leadership style
You'll line manage a small, talented team, with support from freelance marketing and PR consultants, and work across all areas of Longborough's work.
Head of Audiences and Communications in West Bromwich employer: Arts Marketing Association
Contact Detail:
Arts Marketing Association Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Audiences and Communications in West Bromwich
✨Tip Number 1
Network like a pro! Reach out to people in the arts and communications field, especially those connected to Longborough Festival Opera. Attend events, join online forums, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion! When you get the chance to chat with someone from LFO, make sure to express your love for opera and the performing arts. Share your ideas on how you could enhance audience engagement and community involvement. Let your enthusiasm shine through!
✨Tip Number 3
Be ready to demonstrate your skills! Prepare examples of your past successes in arts marketing and audience development. Whether it’s a project you led or a campaign that made waves, having concrete stories will help you stand out as a candidate who can deliver results.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the LFO team. Don’t forget to tailor your application to highlight how your experience aligns with their mission and values!
We think you need these skills to ace Head of Audiences and Communications in West Bromwich
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your love for the performing arts shine through! We want to see how your passion for opera and the arts can contribute to our mission at Longborough Festival Opera.
Tailor Your Application: Make sure to customise your application to highlight your experience in arts marketing and audience development. We’re looking for someone who understands our unique challenges and can bring fresh ideas to the table!
Be Clear and Concise: Keep your writing clear and to the point. We appreciate a well-structured application that showcases your skills without unnecessary fluff. Remember, we want to know how you can lead our marketing and communications strategies effectively!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with us at Longborough Festival Opera.
How to prepare for a job interview at Arts Marketing Association
✨Know Your Audience
Before the interview, research Longborough Festival Opera and its audience. Understand their mission, values, and recent projects. This will help you tailor your responses to show how your experience aligns with their goals in audience development and engagement.
✨Showcase Your Passion
As a candidate for Head of Audiences and Communications, it's crucial to express your passion for the performing arts, especially opera. Share personal stories or experiences that highlight your enthusiasm and commitment to making the arts accessible and engaging for diverse audiences.
✨Demonstrate Data Savvy
Be prepared to discuss how you've used data to inform marketing strategies in the past. Familiarise yourself with systems like Spektrix, and be ready to provide examples of how data analysis has led to successful audience growth or engagement initiatives.
✨Collaborative Leadership Style
Highlight your experience in managing cross-functional teams. Discuss specific instances where your collaborative approach led to successful outcomes. Emphasise your ability to work closely with various departments, as this role requires strong teamwork and communication skills.