At a Glance
- Tasks: Lead exciting marketing campaigns and engage diverse audiences for Woolwich Works.
- Company: Join a vibrant venue known for its dynamic programming and community focus.
- Benefits: Full-time role with opportunities for growth and a supportive work environment.
- Other info: We celebrate diversity and encourage applications from all backgrounds.
- Why this job: Make an impact in the arts while honing your marketing skills in a creative setting.
- Qualifications: Experience in marketing, strong communication skills, and data analysis abilities.
The predicted salary is between 51750 - 63250 £ per year.
The Marketing Campaigns and Audiences Manager is responsible for delivering Woolwich Works’ marketing campaigns and external communications. They will work closely with the Head of Marketing to promote the public events programme; to market the venue on a business-to-business basis; on general communications, advocacy and brand awareness; and to review and analyse data to inform marketing activity.
The Marketing Campaigns and Audiences Manager will oversee both organic and paid social media, ensuring that the Trust is building both continuing awareness and engagement with audiences, and converting that awareness and engagement to ticket sales. The Marketing Campaigns and Audiences Manager will also work with our PR agency to support Woolwich Works’ wide and diverse range of programming across comedy, music, craft, community, family, festivals, dance, theatre, workshops and more.
The Marketing Campaigns and Audiences Manager will make sure that all communications worked on remain true to the Woolwich Works brand.
We’re looking for an experienced marketing professional who can also analyse audience data and lead and manage multiple campaigns. You won’t necessarily have worked in a large venue but you will be proficient with how closely marketing, programming and box office are linked and the various pulls.
You’ll be a confident and capable communicator who’s comfortable with copywriting, whether for social media, a newsletter, or press release. You’ll also be comfortable pulling reports and digging into analysis of our audiences, and contributing to strategic discussions about developing our audiences further with ideas on how to drive sales and increase venue revenue.
We’re proud of the diversity of our community and aim to build a team that represents it. We therefore particularly welcome applications from people from black, Asian and ethnically-diverse backgrounds, and those identifying as D/deaf or disabled.
Marketing Campaigns and Audiences Manager employer: Arts Marketing Association
Join a dynamic team dedicated to enriching the cultural landscape of South Oxfordshire and the Vale of White Horse. As a Marketing and Development Officer, you'll benefit from a supportive work culture that values creativity and collaboration, alongside opportunities for professional growth in the arts sector. With a focus on impactful marketing and community engagement, this role offers a unique chance to make a meaningful difference while working in vibrant arts venues.
Contact Details:
Arts Marketing Association Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Campaigns and Audiences Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Arts Marketing Association and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Arts Marketing Association are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Arts Marketing Association on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Arts Marketing Association. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Campaigns and Audiences Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Arts Marketing Association. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Arts Marketing Association:Show us that you’ve done your homework! In your application, briefly mention what you admire about Arts Marketing Association’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Arts Marketing Association
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Arts Marketing Association will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Arts Marketing Association, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
