At a Glance
- Tasks: Lead marketing strategies for live and digital events, driving audience engagement.
- Company: Join a vibrant arts organisation dedicated to innovative public programmes.
- Benefits: Competitive salary, inclusive workplace, and opportunities for professional growth.
- Other info: We value diversity and encourage applications from underrepresented groups.
- Why this job: Make a real impact in the arts while shaping exciting marketing campaigns.
- Qualifications: Experience in marketing, audience development, and managing campaigns in theatre or dance.
The predicted salary is between 41045 - 41045 £ per year.
Closing date for applications: 06 Jul 2026
Salary: £41,045 per annum
Full-Time
Location: England - London
Reporting to the Director of Communications, the Head of Marketing: Public Programmes will oversee all sales, marketing, and audience development strategies for live and digital projects for strands of Public Programmes including performances, events and classes at The Place and on tour.
Essential Criteria
- Good understanding of marketing strategies and approaches for promoting live events.
- Good understanding of Audience Development practices and strategies.
- Budget management.
- Excellent IT literacy skills, including Microsoft Office 365, website content management systems, email marketing systems, ticketing systems.
- Strong relationship‑building skills.
- Extensive experience of managing marketing campaigns and delivery for theatre and/or dance.
- Experience in setting and working to targets and Key Performance Indicators (KPIs).
- Experience in campaign evaluation and analysis.
- Experience in line managing staff.
- Good communication skills and written English, including differentiated copywriting skills.
Job Responsibilities
- Oversee the development and implementation of marketing strategies across Public Programmes including leading on campaign delivery for larger scale projects.
- Develop the visual identity and key campaign messages for productions produced by The Place.
- Lead the campaign delivery for larger‑scale projects and longer‑running productions with support from the Marketing Officers.
- Work with the Marketing Officers, lead Producer and Artist/Company to develop marketing assets that communicate the work and celebrate the brand.
- Line Manage the two Marketing Officers working across Public Programmes.
- Ensure that the website is up to date and optimised.
We strongly encourage applications from those who identify as disabled and those from Global Majority backgrounds, as these groups are currently underrepresented in our workforce. We pledge to offer interviews to all applicants from these groups that meet the essential criteria for a role. The Place is a proud Disability Confident Employer.
Head of Marketing: Public Programmes in London employer: Arts Marketing Association
The Place is an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration in the heart of London. With a strong commitment to employee growth, we provide opportunities for professional development and encourage innovative marketing strategies for our public programmes. Our inclusive environment values diversity, making it a rewarding place for individuals passionate about the arts and community engagement.
Contact Details:
Arts Marketing Association Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing: Public Programmes in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Arts Marketing Association and show them what you can bring to the table.
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We think you need these skills to ace Head of Marketing: Public Programmes in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Arts Marketing Association. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
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Demonstrate Your Understanding of Arts Marketing Association:Show us that you’ve done your homework! In your application, briefly mention what you admire about Arts Marketing Association’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Arts Marketing Association
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✨Know Your Digital Tools Inside Out
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✨Be Ready for Scenario-Based Questions
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
