Overview
As Senior Events Sales Manager you will lead Brixton House’s commercial focus, building a proactive sales operation that creates opportunities, develops a robust pipeline, and converts opportunities into sustainable income. You’ll steer the proactive sales strategy, grow core hires for rehearsals, auditions and workshops, and nurture corporate and strategic venue relationships. You will line-manage the Events Sales Manager and work with the Events Manager to ensure a smooth handoff from sales to delivery. This role sits at the heart of revenue generation and partner development for a cultural venue.
Responsibilities
- Lead and evolve Brixton House's proactive sales strategy from reactive to planned outbound activity
- Own and manage the commercial sales pipeline to meet income targets
- Identify and pursue new markets, clients and opportunities across cultural, creative, corporate sectors
- Drive proactive prospecting and cultivate relationships to increase repeat, block and high-value bookings
- Collaborate with Head of Events and Commercial Partnerships to create multi-year venue partnerships and predictable income
- Leverage customer insight and sales data to spot opportunities and improve conversion
Key requirements
- Significant proven experience in events sales, venue hire, business development or related commercial environment
- Proven ability in proactive outbound sales, pipeline building and conversion
- Experience managing sales targets, budgets and commercial performance
- Strong client relationships, including repeat or strategic business
- Experience coaching or developing sales staff
- Strong communication, negotiation and cross-department collaboration
- Excellent organizational skills and ability to handle competing priorities
- Commitment to delivering inclusive, values-driven experiences
- Proficiency in Microsoft Office and CRM/sales management systems
- communication
- negotiation
- collaboration
- organizational skills
- Microsoft Office
- CRM/sales management systems
Senior Events Sales Manager employer: Arts Council England
Arts Council England is an exceptional employer, offering a supportive and inclusive work culture that values flexibility and employee well-being. With a focus on professional growth, employees benefit from generous annual leave, a final salary pension scheme, and opportunities to lead innovative digital projects in a collaborative environment. Located in Manchester, the role allows for hybrid working, ensuring a balanced approach to work and life while contributing to meaningful organisational change.
