At a Glance
- Tasks: Lead creative marketing campaigns to make theatre accessible for young people.
- Company: Join Go Live Theatre, a charity dedicated to inspiring youth through theatre.
- Benefits: Competitive salary, collaborative team, and the chance to make a real impact.
- Other info: Exciting opportunity for growth in a dynamic, mission-driven environment.
- Why this job: Use your marketing skills to change lives and engage communities through theatre.
- Qualifications: 2-3 years in marketing, strong digital skills, and a passion for inclusion.
The predicted salary is between 36000 - 44000 £ per year.
Go Live is seeking an organised, creative Marketing Manager to coordinate day-to-day marketing, boost fundraising and expand our reach. Working collaboratively you'll deliver digital campaigns, share impact stories, and engage communities to make theatre accessible to young people.
About Go Live Theatre
Go Live Theatre is a charity that uses the power of theatre to create inspiring experiences and unlock possibilities for children and young people. We believe everyone deserves to experience the joy and benefits of participating in and seeing theatre. Physical, emotional, social, and financial barriers prevent too many young people from accessing live performances. We bring families and young people together through shared experiences, building memories, confidence, and key skills, while advocating across the wider industry for improved access.
About the Role
Ready to use your marketing skills to make a real, lasting difference? We are looking for a proactive, hands-on Marketing Manager to join our small, friendly team. In this collaborative role you will manage digital channels, execute engaging multi-channel campaigns, and communicate the impact of our work to grow audiences, boost fundraising, and inspire action.
Key Priorities
- Content & Storytelling: Produce accessible, inspiring multi-channel content across web, email, and social media to drive sign-ups, donations, and awareness.
- Campaign & Programme Support: Deliver targeted activity for initiatives like the Go Live Club (ages 18-30), core access programmes, and our monthly newsletter.
- Cross-Departmental Collaboration: Protect brand identity, support fundraising appeals, and engage with our Youth Forum.
- Digital Management: Maintain our WordPress site, manage CRM/Mailchimp subscriber data, and track analytics to evaluate performance.
This is an exciting opportunity for a creative marketer to blend hands-on delivery with strategic outreach, helping us ensure our message connects with key communities in meaningful ways.
Job Requirements
Essential Experience & Skills:
- Marketing Experience: 2-3+ years in a hands-on marketing role, delivering multi-channel campaigns (arts, charity, or youth sector experience is a plus).
- Digital Tools: Practical experience with CMS platforms (e.g. WordPress), email marketing software (e.g. Mailchimp), and major social channels. Experience with CRMs (e.g. Beacon) is desirable.
- Content Creation: Strong copywriting and proofreading skills tailored to diverse audiences, alongside basic graphic design capability (e.g. Canva).
- Organisation: Excellent time management to balance multiple cross-departmental requests and campaign deadlines in a small team setting.
- Inclusion & Accessibility: Commitment to equity, inclusion, and accessibility, ensuring welcoming opportunities for underrepresented and SEND communities.
Personal Attributes:
- Passionate about Go Live Theatre's mission and live performance.
- Collaborative, proactive team player with a positive, solutions-led mindset.
Job Responsibilities
- Content Creation & Digital Delivery: Produce accessible web, email, and social content highlighting success stories, stats, and call-to-actions for fundraising, tickets, and school sign-ups.
- Campaign Support: Execute targeted campaigns for the Go Live Club (aged 18-30), core programme initiatives (e.g. Family First Nights, Education Matinees), and segmented audience communications.
- Newsletter & Outreach: Draft and distribute the monthly newsletter; support PR drafting and relationship building with media and influencers.
- Cross-Departmental Working: Support Development Team fundraising campaigns, maintain brand consistency, and collaborate with the Youth Forum.
- Website & CRM Administration: Manage WordPress site updates, maintain Beacon CRM data and Mailchimp integrations, and track digital analytics.
- Operational Standards: Uphold organisational policies, support general team needs, and attend occasional out-of-hours events as required.
Marketing Manager employer: Arts Council England
Arts Council England is an exceptional employer, offering a supportive and inclusive work culture that values flexibility and employee well-being. With a focus on professional growth, employees benefit from generous annual leave, a final salary pension scheme, and opportunities to lead innovative digital projects in a collaborative environment. Located in Manchester, the role allows for hybrid working, ensuring a balanced approach to work and life while contributing to meaningful organisational change.
