At a Glance
- Tasks: Lead and deliver an international marketing strategy to boost brand visibility and generate leads.
- Company: Artelier, a creative hub focused on modern and contemporary art.
- Benefits: Competitive salary up to £50,000 plus bonus, with opportunities for growth.
- Other info: Immediate start in a vibrant office in central Bristol.
- Why this job: Join a dynamic team and make a real impact in the arts industry.
- Qualifications: 10 years of marketing experience and a degree; creativity is key!
The predicted salary is between 40500 - 49500 £ per year.
Full-time | Office-based central Bristol | up to £50,000 inclusive of bonus scheme
We are looking for an exceptionally creative, efficient and driven individual with a proven track record of developing and delivering an international marketing strategy.
As a seasoned Marketing Manager you will join us to lead the company's marketing strategy, strengthening Artelier's brand, reputation and visibility through organic marketing and communications. This is a hands-on role responsible for delivering marketing that generates qualified leads, supports business growth, and ensures specialist expertise is applied across all aspects of marketing.
Essential criteria
- At least 10 years' professional experience in marketing.
- Minimum university degree level education.
- Experience of developing, leading and delivering a company-wide marketing strategy with proven results.
- Track record of delivering a successful SEO strategy.
- Effective PR results.
- High-level branding experience.
- Eloquence and flare for writing.
- Talent for design.
Please note, applicants who do not meet the above essential criteria will not be considered.
Desirable criteria
- Degree level or master's in history or art or an arts related subject.
- Marketing experience within the arts, creative or luxury industries.
- Experience of researching and critiquing art, craft or design.
- Passion for modern and contemporary art.
- Worldly, well-travelled and culturally aware.
- Experience of managing a team and contracting specialists.
ROLE OUTLINE
Strategy
- Develop and deliver Artelier's international marketing strategy, increasing brand awareness, generating qualified leads and supporting business growth through organic marketing.
- Manage CRM system and support the sales team on sales strategies.
SEO & Content
- SEO Strategy - Work with SEO specialists to implement best practice, improve search visibility and optimise Artelier's website.
- Content Development - Manage keyword strategy and create optimised content that supports organic growth and industry authority.
- Performance Monitoring - Track SEO performance using analytics tools and recommend improvements based on data insights.
- Creative writing - contribute to our art essays and reviews.
ROLE OUTLINE CONTINUED
Design
- Branding - Take ownership of Artelier's visual identity, ensuring consistency and strengthening its position within the sectors.
- Website - Manage and develop Artelier's Wix website, improving design, user experience, functionality and lead generation.
- Brochures - Using Adobe Suite, oversee the creation of brochures, presentations and marketing materials that reflect the Artelier brand.
Communications, PR & Business Development
- Develop PR opportunities that strengthen Artelier's reputation and industry profile.
- Build meaningful relationships with journalists, editors, partners and industry organisations.
- Support business development through LinkedIn and Mailchimp newsletters.
- Identify opportunities for speaking engagements, conferences, industry events and strategic partnerships.
The role is for immediate start and we will review applications upon receipt.
Marketing Manager employer: Arts Council England
Arts Council England is an exceptional employer, dedicated to fostering a vibrant work culture that prioritises inclusivity and creativity. With flexible and hybrid working arrangements based in Manchester, employees are empowered to manage diverse projects while receiving ample opportunities for professional growth and development within the arts education sector. Join us in making a meaningful impact on the lives of children and young people through the arts.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Arts Council England and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Arts Council England are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Arts Council England on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Arts Council England. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Arts Council England. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Arts Council England:Show us that you’ve done your homework! In your application, briefly mention what you admire about Arts Council England’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Arts Council England
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Arts Council England will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Arts Council England, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
