Overview
In this role you drive growth for a global ideas platform, leading marketing output to attract and retain a large audience while expanding revenue. You work with cross-functional teams to sharpen messaging, optimize campaigns, and capitalize on growth opportunities. The position blends content, social media, web design, and analytics to fuel audience engagement and business impact. A strong, data-driven marketer who inspires a team and shapes the brand’s growth trajectory, with a meaningful connection to culture and ideas.
Pay / Benefits
- pension scheme
- private healthcare insurance cashback scheme
- hybrid working
- Cycle to Work
- frequent company socials and biannual parties
- HowTheLightGetsIn festival ticket discounts
Responsibilities
- Lead and mentor a seven-person marketing team to uphold quality and vision
- Drive digital growth, subscriber retention, and revenue with pricing strategy
- Oversee social media, website content/design, and web analytics
- Utilize data to optimize campaigns, messaging, and performance
- Identify new growth opportunities through data-driven insights
- Collaborate to position IAI and HowTheLightGetsIn as global thought leaders
Key requirements
- Exceptional writing skills
- Experience in traditional marketing (press and print)
- Experience launching and driving traffic to a website and optimizing existing sites
- Proven track record of driving growth: revenue, traffic, conversions, subscribers, or engagement
- Strong academic background with minimum 2:1 degree from a top university
- leadership
- strategic thinking
- data-driven decision making
- social media management
- website content and design
- web analytics
Marketing and Growth Lead in London employer: Arts Council England
Arts Council England is an exceptional employer, offering a supportive and inclusive work culture that values flexibility and employee well-being. With a focus on professional growth, employees benefit from generous annual leave, a final salary pension scheme, and opportunities to lead innovative digital projects in a collaborative environment. Located in Manchester, the role allows for hybrid working, ensuring a balanced approach to work and life while contributing to meaningful organisational change.
