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- Tasks: Lead and transform the retail culture of a premium fragrance brand.
- Company: Join a prestigious fragrance brand with a focus on excellence.
- Benefits: Competitive salary, travel opportunities, and a chance to shape retail standards.
- Why this job: Make a significant impact in a high-energy environment with a passionate team.
- Qualifications: 10-20+ years in retail leadership with a proven turnaround track record.
- Other info: Opportunity for career growth and mentorship in a dynamic setting.
The predicted salary is between 72000 - 108000 £ per year.
You’ll be joining a premium fragrance brand as their Retail Director, based in London with some travel to stores required.
The role
As Retail Director, you will take full operational ownership of the UK retail estate, acting as the most senior retail leader in the business and working closely with the CEO. This is a hands-on role for an experienced operator who thrives on resetting standards, energising teams and driving measurable performance improvement.
You will:
- Lead a full reset of retail culture and in-store standards, including presentation, hygiene, service behaviours and selling energy
- Establish clear non-negotiables and implement daily and weekly leadership disciplines
- Assess area managers, store managers and senior sales teams to identify high potential, capability gaps and performance issues
- Introduce a clear weekly performance cadence covering conversion, ATV, footfall and standards compliance
- Design and roll out a practical sales training framework with embedded in-store coaching
- Refresh in-store promotional activity, theatre and sales missions to drive engagement and urgency
- Support senior leadership with ER, conduct and people performance issues
- Assess succession, mentor internal talent and recommend a long-term retail leadership structure
- Deliver a final report outlining actions taken, outcomes achieved and next-phase recommendations
How you’ll dazzle us
You are a senior, credible retail operator with 10–20+ years in retail or hospitality leadership roles and a proven track record of delivering turnarounds. You bring gravitas, warmth and clarity, balancing high standards with emotional intelligence. Comfortable making tough decisions, you are commercially driven, hands-on and energised by fast-moving environments. Your background is likely within premium or aspirational retail or service-led hospitality, and you know how to lead large teams through cultural and operational change.
What’s next
If you’re ready to step into a high-impact role where your experience will make an immediate difference, apply via the form below.
Retail Director employer: Artisan People
Contact Detail:
Artisan People Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Director
✨Tip Number 1
Network like a pro! Reach out to your connections in the retail industry, especially those who have experience with premium brands. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Prepare for interviews by researching the company culture and values. Show them you understand their brand and are ready to lead a cultural reset. Bring examples of how you've energised teams and improved performance in your previous roles.
✨Tip Number 3
Don’t just wait for job postings! Be proactive and reach out directly to companies you admire. Express your interest in potential opportunities and share how your experience aligns with their goals.
✨Tip Number 4
When you apply, make sure to do it through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Retail Director
Some tips for your application 🫡
Show Your Passion: Let us see your enthusiasm for the role! In your application, share why you're excited about leading a premium fragrance brand and how your experience aligns with our vision. A genuine passion can really make you stand out.
Tailor Your CV: Make sure your CV speaks directly to the Retail Director role. Highlight your achievements in retail leadership, especially those that showcase your ability to drive performance and lead teams through change. We want to see how you've made an impact!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell your story. Use it to explain how your background fits the job description and what unique qualities you bring to the table. Keep it engaging and personal – we love a good narrative!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Artisan People
✨Know Your Numbers
As a Retail Director, you'll need to demonstrate your understanding of key performance metrics. Brush up on conversion rates, average transaction value (ATV), and footfall statistics. Be ready to discuss how you've improved these metrics in previous roles.
✨Showcase Your Leadership Style
This role requires a hands-on leader who can energise teams. Prepare examples of how you've reset retail culture or improved team performance. Highlight your emotional intelligence and how you balance high standards with team morale.
✨Prepare for Tough Questions
Expect questions about difficult decisions you've made in the past. Think about times when you had to address performance issues or implement change. Be honest and focus on the outcomes and what you learned from those experiences.
✨Demonstrate Your Vision
The company is looking for someone who can drive measurable performance improvement. Be prepared to share your vision for the retail estate and how you would implement a sales training framework. Show them you have a clear plan for success!
