At a Glance
- Tasks: Lead global digital strategy and drive growth across all digital channels.
- Company: Entrepreneurial luxury beauty brand with a focus on innovation.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Join a fast-paced team passionate about beauty and digital innovation.
- Why this job: Make a real impact in the beauty industry while leading a talented team.
- Qualifications: Proven experience in digital marketing leadership and strong organisational skills.
The predicted salary is between 47181 - 52413 £ per year.
An entrepreneurial, luxury beauty brand is looking for a Head of Digital to own its global growth strategy and drive real commercial impact across every digital channel.
The Role
- Own and deliver the global digital strategy, aligned to ambitious ecommerce revenue and profitability targets.
- Lead performance marketing across Meta, Google, TikTok and emerging platforms, with full accountability for ROAS, CAC and marketing profitability.
- Build and scale a global affiliate programme, recruiting new partners and maximising return.
- Shape influencer marketing strategy across the UK, US and international markets, turning creator partnerships into measurable sales growth.
- Drive CRM and lifecycle marketing across email, SMS and personalisation to boost retention and lifetime value.
- Partner with Ecommerce to optimise conversion, merchandising and onsite journeys.
- Own the digital marketing budget and translate performance data into sharp, commercial decisions.
- Lead, motivate and develop a high-performing digital team.
How You'll Dazzle Us
- You’ve had previous experience at this level, leading digital growth in a fast-moving, commercially driven business.
- You're a charismatic leader with commercial acumen, are passionate about the beauty industry, an accomplished negotiator and influencer, and have strong organisational and time management skills.
- Experience in the luxury sector is preferred but not essential.
Head of Digital Marketing in London employer: Artisan People
As a leading luxury skincare brand, we pride ourselves on fostering a dynamic and inclusive work culture that prioritises employee growth and innovation. Our Greater London location offers unique opportunities to collaborate with industry experts while developing cutting-edge education strategies that enhance customer experiences. Join us to be part of a passionate team dedicated to excellence and meaningful impact in the beauty industry.
We think you need these skills to ace Head of Digital Marketing in London
Digital Strategy Development
Performance Marketing
ROAS Management
CAC Analysis
Affiliate Programme Management
Influencer Marketing Strategy
CRM and Lifecycle Marketing
