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For Companies At a Glance
- Tasks: Drive event sales and develop strong client relationships in a vibrant cultural venue.
- Company: Join a dynamic team at Gunnersbury Park, a key heritage destination in West London.
- Benefits: Competitive salary, flexible hours, and the chance to support a charitable mission.
- Why this job: Make an impact by creating unforgettable events while boosting venue visibility.
- Qualifications: 3+ years in event management with strong sales and relationship-building skills.
- Other info: Exciting opportunities for career growth in a supportive and collaborative environment.
The predicted salary is between 36000 - 60000 £ per year.
Join a vibrant cultural and heritage destination in Gunnersbury Park, West London.
This is an exciting opportunity for a commercially minded sales professional to drive event and venue hire income across a diverse and high profile estate. You will lead the sales strategy for weddings, corporate events, private parties, filming and venue hire while building strong relationships with clients, partners and stakeholders. Working closely with internal teams, you will play a key role in developing new revenue streams, raising the profile of the venue and delivering exceptional event experiences that support charitable aims.
Sales and marketing
- Drive venue hire and event sales across weddings, corporate events, private parties, room hire and photo shoots to maximise revenue and exceed targets.
- Develop and refine the events portfolio including venue hire and catering packages through market research and competitor benchmarking.
- Set and monitor KPIs, manage enquiries and proactively convert leads while building and developing key accounts.
- Meet with prospective clients to conduct venue show rounds and create tailored proposals that meet their needs.
- Lead marketing activity for the venue and event spaces including exhibitions, familiarisation trips, campaign reporting and content for digital platforms.
- Build strong relationships with clients and stakeholders to encourage repeat bookings and long term partnerships.
Business development
- Develop and implement a comprehensive sales strategy for the venue hire portfolio.
- Identify and secure new revenue opportunities including corporate partnerships and sponsorships.
- Analyse commercial performance and return on investment to inform future growth.
- Explore new business opportunities and contribute to business modelling for future initiatives.
Organisational and administrative
- Maintain accurate records within the venue booking system and CRM while ensuring GDPR compliance.
- Prepare and issue client contracts and ensure documentation is completed ahead of events.
- Prepare reports and provide updates to senior leadership as required.
- Proactively seek opportunities to upsell venue hire and event packages.
- Support administration relating to outdoor events and wider commercial activities.
- Depubise for the Head of Commercial when required.
Financial responsibilities
- Support the development of the annual commercial budget.
- Manage event sales budgets, forecasts and financial reporting to maximise income and control costs.
- Maintain accurate financial records for services delivered and commercial activity.
- Ensure invoices, purchase orders and financial documentation are processed accurately and on time.
- Review supplier pricing to ensure best value and prepare event quotations including external equipment hire.
How you'll dazzle us
You will bring strong commercial events experience and a natural talent for building relationships that convert into successful bookings. With at least three years of experience managing events such as weddings, corporate functions and private celebrations, you are confident in achieving sales targets, developing new business and managing key accounts. You are highly organised and commercially astute, comfortable working with CRMs, analysing data and producing reports that inform strategy. A skilled communicator and negotiator, you thrive on networking, presenting venues to prospective clients and creating tailored proposals that win business. You are also an inspiring team player and experienced people manager who can motivate others to deliver outstanding results. With excellent attention to detail, strong Microsoft 365 skills and a flexible approach to working hours, you are excited by the opportunity to contribute to a thriving visitor destination and support a charitable mission.
What's next
Apply via the form below!
Commercial Event Sales and Business Development Manager in London employer: Artisan People
Contact Detail:
Artisan People Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Event Sales and Business Development Manager in London
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, and local meet-ups to connect with potential clients and partners. Building relationships in person can really set you apart from the competition.
✨Tip Number 2
Show off your venue! If you get the chance, organise a showcase event or an open day at Gunnersbury Park. Invite potential clients to experience the space firsthand – it’s a great way to create buzz and secure bookings.
✨Tip Number 3
Follow up! After meeting potential clients, send a quick email to thank them for their time and remind them of your offerings. A personal touch can make all the difference in turning leads into confirmed bookings.
✨Tip Number 4
Keep your CRM game strong! Make sure you’re updating client interactions and tracking leads effectively. This will help us stay organised and ensure no opportunity slips through the cracks.
We think you need these skills to ace Commercial Event Sales and Business Development Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Commercial Event Sales and Business Development Manager role. Highlight your relevant experience in managing events and building client relationships, as this will show us you’re the perfect fit for our vibrant venue.
Show Off Your Sales Skills: We want to see your commercial acumen shine through! Include specific examples of how you've driven sales or developed new business opportunities in past roles. This will help us understand how you can contribute to maximising our venue hire income.
Be Clear and Concise: When writing your application, keep it clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate a well-structured application that highlights your key achievements and skills without unnecessary fluff.
Apply Through Our Website: Don’t forget to apply via our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our mission and values before you hit send!
How to prepare for a job interview at Artisan People
✨Know Your Venue Inside Out
Before the interview, make sure you’re familiar with Gunnersbury Park and its unique offerings. Research the types of events they host and think about how you can enhance their portfolio. This will show your genuine interest and help you tailor your responses.
✨Showcase Your Sales Strategy Skills
Prepare to discuss specific sales strategies you've implemented in previous roles. Think about how you’ve driven revenue through event sales and what innovative ideas you could bring to the table. Be ready to share examples of how you’ve met or exceeded targets.
✨Build Rapport with the Interviewers
Remember, this role is all about building relationships. Use the interview as an opportunity to connect with your interviewers. Ask them about their experiences at Gunnersbury Park and share your enthusiasm for creating memorable events that align with their charitable mission.
✨Prepare Questions That Matter
Have a list of insightful questions ready to ask at the end of the interview. Inquire about their current challenges in event sales or how they measure success in this role. This not only shows your interest but also helps you gauge if the position aligns with your career goals.