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For Companies At a Glance
- Tasks: Lead and innovate in ecommerce and performance marketing for luxury beauty brands.
- Company: Join a dynamic company at the forefront of luxury beauty and skincare.
- Benefits: Enjoy a hands-on leadership role with opportunities for creativity and strategic impact.
- Why this job: Shape the future of ecommerce while enhancing customer experiences in a fast-paced environment.
- Qualifications: Proven ecommerce leadership experience and strong analytical skills required.
- Other info: Collaborate with teams and manage third-party agencies to drive success.
The predicted salary is between 43200 - 72000 £ per year.
An exciting leadership role within the dynamic world of luxury beauty and skincare, where innovation, strategy, and creativity come together to drive digital success.
The Role
As Head of Ecommerce & Performance Marketing, you’ll take charge of shaping and executing a powerful, multi-channel digital strategy designed to grow revenue, maximise profitability, and elevate the customer UX. This is a hands-on, strategic leadership position where you’ll play a pivotal role in defining the future of the brand’s ecommerce and digital marketing.Your key responsibilities will include:
- Leading website performance improvements to boost trading results and user experience.
- Developing strategies to increase traffic, conversion, average order value, and customer lifetime value.
- Owning the paid digital marketing mix, with a strong focus on PPC and Meta optimisation.
- Building and delivering accurate revenue forecasts and managing budgets.
- Creating and overseeing the digital content and promotional calendar.
- Managing CRM strategy, segmentation, and digital customer journeys.
- Developing a robust affiliate programme and expanding key partnerships.
- Directing ecommerce website development, functionality, and integrations.
- Maintaining GDPR, PCI compliance, and security standards across platforms.
- Reporting on performance metrics, ensuring all marketing activity meets ROAS targets.
- Managing third-party agencies and fostering effective cross-team collaboration.
- Leading, inspiring, and developing the ecommerce team.
How You’ll Dazzle Us
We’re looking for someone with a proven track record in ecommerce and performance marketing, who thrives in a fast-paced, ever-evolving digital landscape. You’ll be a confident strategist with commercial acumen, a passion for analytics, and an appreciation for premium beauty brands.You’ll bring:
- Solid experience in ecommerce leadership roles
- A deep understanding of digital marketing channels and ROI optimisation
- Strong analytical skills and a data-driven mindset
- An eye for detail and a flair for delivering exceptional customer experiences
- Hands-on experience with web development projects and third-party agency management
- The ability to lead, motivate, and inspire teams with a collaborative approach
What’s Next
Apply via the form below.
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Head of Ecommerce & Performance Marketing employer: Artisan People
Contact Detail:
Artisan People Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Ecommerce & Performance Marketing
✨Tip Number 1
Familiarise yourself with the latest trends in ecommerce and performance marketing, especially within the luxury beauty sector. This knowledge will not only help you during interviews but also demonstrate your passion and commitment to the role.
✨Tip Number 2
Network with professionals in the ecommerce and digital marketing fields. Attend industry events or join relevant online communities to connect with others who can provide insights or even referrals for the position.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully improved website performance and user experience in previous roles. Highlighting measurable results will showcase your expertise and strategic thinking.
✨Tip Number 4
Research the company’s current ecommerce strategies and performance metrics. Being able to speak knowledgeably about their existing efforts and suggesting potential improvements can set you apart as a candidate who is proactive and invested in their success.
We think you need these skills to ace Head of Ecommerce & Performance Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in ecommerce and performance marketing. Focus on specific achievements that demonstrate your ability to drive revenue and improve user experience, as these are key aspects of the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the luxury beauty sector and how your strategic vision aligns with the company's goals. Use specific examples from your past roles to illustrate your leadership skills and success in digital marketing.
Showcase Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to inform decisions and optimise marketing strategies. Mention any tools or methodologies you are familiar with that can enhance performance metrics.
Highlight Team Leadership Experience: Emphasise your experience in leading and developing teams. Provide examples of how you've inspired collaboration and driven results within your team, as this is crucial for the Head of Ecommerce & Performance Marketing position.
How to prepare for a job interview at Artisan People
✨Showcase Your Leadership Skills
As a Head of Ecommerce & Performance Marketing, you'll need to demonstrate your ability to lead and inspire teams. Prepare examples of how you've successfully managed teams in the past, focusing on collaboration and motivation.
✨Highlight Your Analytical Mindset
This role requires a strong focus on data-driven decision-making. Be ready to discuss specific metrics you've improved in previous roles, such as conversion rates or customer lifetime value, and how you achieved those results.
✨Demonstrate Your Digital Marketing Expertise
Familiarise yourself with the latest trends in digital marketing, especially PPC and Meta optimisation. Be prepared to discuss your experience with these channels and how you've used them to drive revenue growth.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and strategic thinking. Think of scenarios where you've had to overcome challenges in ecommerce or performance marketing, and be ready to explain your thought process and outcomes.
