At a Glance
- Tasks: Lead global digital strategy and drive growth across all digital channels.
- Company: Entrepreneurial luxury beauty brand with a focus on innovation.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Join a fast-paced team passionate about beauty and digital innovation.
- Why this job: Make a real impact in the beauty industry while leading a talented team.
- Qualifications: Proven experience in digital marketing leadership and strong organisational skills.
The predicted salary is between 70000 - 90000 £ per year.
An entrepreneurial, luxury beauty brand is looking for a Head of Digital to own its global growth strategy and drive real commercial impact across every digital channel.
The Role
- Own and deliver the global digital strategy, aligned to ambitious ecommerce revenue and profitability targets.
- Lead performance marketing across Meta, Google, TikTok and emerging platforms, with full accountability for ROAS, CAC and marketing profitability.
- Build and scale a global affiliate programme, recruiting new partners and maximising return.
- Shape influencer marketing strategy across the UK, US and international markets, turning creator partnerships into measurable sales growth.
- Drive CRM and lifecycle marketing across email, SMS and personalisation to boost retention and lifetime value.
- Partner with Ecommerce to optimise conversion, merchandising and onsite journeys.
- Own the digital marketing budget and translate performance data into sharp, commercial decisions.
- Lead, motivate and develop a high-performing digital team.
How You'll Dazzle Us
You’ve had previous experience at this level, leading digital growth in a fast-moving, commercially driven business. You're a charismatic leader with commercial acumen, are passionate about the beauty industry, an accomplished negotiator and influencer, and have strong organisational and time management skills. Experience in the luxury sector is preferred but not essential.
Head of Digital Marketing employer: Artisan People
As a leading luxury skincare brand, we pride ourselves on fostering a dynamic and inclusive work culture that prioritises employee growth and innovation. Our Greater London location offers unique opportunities to collaborate with industry experts while developing cutting-edge education strategies that enhance customer experiences. Join us to be part of a passionate team dedicated to excellence and meaningful impact in the beauty industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Artisan People and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Artisan People are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Artisan People on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Artisan People. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Digital Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Artisan People. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Artisan People:Show us that you’ve done your homework! In your application, briefly mention what you admire about Artisan People’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Artisan People
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Artisan People will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Artisan People, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
