At a Glance
- Tasks: Lead the ecommerce strategy and drive growth for a premium beauty brand.
- Company: Join a leading beauty brand focused on direct-to-consumer success.
- Benefits: Competitive salary, leadership role, and the chance to shape the brand's online presence.
- Other info: Opportunity to inspire and develop a high-performing ecommerce team.
- Why this job: Make a real impact in the beauty industry while leading a dynamic team.
- Qualifications: Proven experience in beauty ecommerce and strong digital marketing skills.
The predicted salary is between 80000 - 100000 € per year.
A premium beauty brand is hiring a Director of Ecommerce to lead its direct-to-consumer growth. This is a senior, hands-on role for a digital marketer who has scaled beauty ecommerce before and knows exactly what moves the needle online.
The Role
You'll own the online business end to end, strategy, performance, customer experience and team. Reporting to the Directors, you'll set the digital roadmap, hit ambitious revenue and margin targets, and make sure every interaction with the brand online feels as considered as the product itself. The role spans the D2C site, digital marketing across paid and organic channels, CRM and retention, and the operational side of ecommerce including fulfilment and stock. You'll also work alongside the clinic and distribution sides of the business to keep the customer journey seamless across channels.
What you'll do
- Own the ecommerce P&L: revenue, margin, contribution and growth targets
- Lead the D2C digital strategy and translate it into a clear, measurable roadmap
- Drive performance across the key levers: traffic, conversion, AOV, repeat rate and LTV
- Plan and oversee digital marketing across paid media, SEO, email, SMS, affiliate and organic social, working with internal team and agency partners
- Use data, customer insight and testing to make sharp commercial decisions
- Optimise the on-site experience: UX, merchandising, product pages, checkout
- Build and lead CRM and retention programmes that turn first-time buyers into loyal customers
- Manage stock flow, forecasting and fulfilment to protect availability and margin
- Ensure brand consistency and a premium feel across every digital touchpoint
- Deliver clear reporting and commercial insight to the Board
- Build, develop and inspire a high-performing ecommerce and digital marketing team
- Keep activity compliant with UK regulations and advertising standards
What you'll bring
- A strong digital marketing background built specifically in beauty ecommerce, ideally for a D2C brand
- A proven record of growing online revenue and improving profitability for a premium or prestige brand
- Deep working knowledge of performance marketing, CRM, retention and on-site optimisation
- Confidence with the numbers: P&L ownership, forecasting, contribution margin, marketing ROI
- Hands-on experience with the modern ecommerce stack (Shopify or similar), GA4, Klaviyo or equivalent, and the major paid platforms
- The judgement to balance growth with brand integrity - beauty customers notice the difference
- Leadership experience: building teams, setting standards, holding a high bar
- A bias for action, clear thinking, and turning strategy into results
If you've grown a beauty D2C business online and want to take the next step into a leadership seat with real ownership, we'd love to hear from you.
Director of Ecommerce in London employer: Artisan People Group
Join a premium beauty brand as the Director of Ecommerce, where you'll lead a dynamic team in a vibrant and innovative environment. We offer competitive salaries, comprehensive benefits, and a culture that fosters creativity and collaboration, ensuring every employee has the opportunity to grow and make a meaningful impact. Located in a thriving area, our company prioritises work-life balance and provides unique perks that enhance your professional journey.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Ecommerce in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts, attend beauty and ecommerce events, and connect with people on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your achievements in ecommerce, especially in the beauty sector. This is your chance to demonstrate how you've driven growth and improved customer experiences.
✨Tip Number 3
Prepare for interviews by diving deep into the brand's online presence. Analyse their website, social media, and marketing strategies. Be ready to share your insights and how you can elevate their ecommerce game.
✨Tip Number 4
Apply through our website! We make it easy for you to showcase your talents directly to us. Plus, it shows you're genuinely interested in being part of our team and helps you stand out from the crowd.
We think you need these skills to ace Director of Ecommerce in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Director of Ecommerce. Highlight your experience in beauty ecommerce and any specific achievements that showcase your ability to drive online revenue and improve profitability.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about beauty ecommerce and how your skills align with our needs. Be sure to mention your hands-on experience and leadership style.
Showcase Your Data Skills:Since this role involves making sharp commercial decisions based on data, don’t forget to include examples of how you've used data and customer insights to drive performance in your previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Artisan People Group
✨Know Your Numbers
As a Director of Ecommerce, you'll need to be confident with P&L statements and forecasting. Brush up on your financial metrics and be ready to discuss how you've driven revenue and margin growth in previous roles. Bring specific examples that showcase your ability to make data-driven decisions.
✨Showcase Your Digital Strategy
Prepare to talk about your experience in leading D2C digital strategies. Have a clear roadmap in mind that outlines how you would approach the role. Discuss the key levers you've used to drive traffic and conversion rates, and be ready to share successful campaigns you've executed in the beauty ecommerce space.
✨Customer Experience is Key
This role is all about creating a premium customer experience online. Think about how you've optimised user experience, from product pages to checkout processes. Be prepared to share specific examples of how you've turned first-time buyers into loyal customers through effective CRM and retention programmes.
✨Team Leadership Matters
You'll be building and inspiring a high-performing team, so come ready to discuss your leadership style. Share experiences where you've developed talent and set high standards. Highlight how you've fostered collaboration between teams, especially in areas like digital marketing and fulfilment, to ensure a seamless customer journey.
