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- Tasks: Lead and innovate in ecommerce and performance marketing for luxury beauty brands.
- Company: Join a dynamic team at the forefront of luxury beauty and skincare.
- Benefits: Enjoy a hands-on leadership role with opportunities for creativity and strategy.
- Why this job: Shape the future of digital marketing while enhancing customer experiences.
- Qualifications: Proven ecommerce leadership experience and strong analytical skills required.
- Other info: Ideal for those passionate about premium beauty and thriving in fast-paced environments.
The predicted salary is between 48000 - 84000 £ per year.
An exciting leadership role within the dynamic world of luxury beauty and skincare, where innovation, strategy, and creativity come together to drive digital success.
The Role
As Head of Ecommerce & Performance Marketing, you’ll take charge of shaping and executing a powerful, multi-channel digital strategy designed to grow revenue, maximise profitability, and elevate the customer UX. This is a hands-on, strategic leadership position where you’ll play a pivotal role in defining the future of the brand’s ecommerce and digital marketing.
Your key responsibilities will include:
- Leading website performance improvements to boost trading results and user experience.
- Developing strategies to increase traffic, conversion, average order value, and customer lifetime value.
- Owning the paid digital marketing mix, with a strong focus on PPC and Meta optimisation.
- Building and delivering accurate revenue forecasts and managing budgets.
- Creating and overseeing the digital content and promotional calendar.
- Managing CRM strategy, segmentation, and digital customer journeys.
- Developing a robust affiliate programme and expanding key partnerships.
- Directing ecommerce website development, functionality, and integrations.
- Maintaining GDPR, PCI compliance, and security standards across platforms.
- Reporting on performance metrics, ensuring all marketing activity meets ROAS targets.
- Managing third-party agencies and fostering effective cross-team collaboration.
- Leading, inspiring, and developing the ecommerce team.
Sound like you? We’re looking for someone with a proven track record in ecommerce and performance marketing, who thrives in a fast-paced, ever-evolving digital landscape. You’ll be a confident strategist with commercial acumen, a passion for analytics, and an appreciation for premium beauty brands.
You’ll bring:
- Solid experience in ecommerce leadership roles
- A deep understanding of digital marketing channels and ROI optimisation
- Strong analytical skills and a data-driven mindset
- An eye for detail and a flair for delivering exceptional customer experiences
- Hands-on experience with web development projects and third-party agency management
- The ability to lead, motivate, and inspire teams with a collaborative approach
Head of Ecommerce & Performance Marketing employer: Artisan People Group
Contact Detail:
Artisan People Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Ecommerce & Performance Marketing
✨Tip Number 1
Familiarise yourself with the latest trends in ecommerce and performance marketing, especially within the luxury beauty sector. This will not only help you understand the market better but also allow you to speak confidently about innovative strategies during interviews.
✨Tip Number 2
Network with professionals in the luxury beauty and ecommerce space. Attend industry events, webinars, or join relevant online communities. Building connections can provide valuable insights and may even lead to referrals for the position.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully improved website performance and user experience in your previous roles. Highlighting measurable results will demonstrate your capability to drive digital success.
✨Tip Number 4
Showcase your leadership style and how you inspire teams to achieve their best. Be ready to share experiences where you've led cross-functional projects or managed third-party agencies, as collaboration is key in this role.
We think you need these skills to ace Head of Ecommerce & Performance Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in ecommerce and performance marketing. Focus on specific achievements that demonstrate your ability to drive revenue growth and improve user experience.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the luxury beauty sector and how your strategic vision aligns with the company's goals. Use specific examples from your past roles to illustrate your leadership skills and success in digital marketing.
Showcase Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to inform decisions and optimise marketing strategies. Mention any tools or methodologies you are familiar with that can enhance performance metrics.
Highlight Team Leadership Experience: Emphasise your experience in leading and developing teams. Provide examples of how you've inspired and motivated your team members to achieve their goals, as this is crucial for the Head of Ecommerce & Performance Marketing role.
How to prepare for a job interview at Artisan People Group
✨Showcase Your Strategic Vision
As a candidate for the Head of Ecommerce & Performance Marketing, it's crucial to demonstrate your ability to develop and execute a multi-channel digital strategy. Be prepared to discuss specific examples of how you've successfully increased traffic, conversion rates, and customer lifetime value in previous roles.
✨Highlight Your Analytical Skills
This role requires a strong analytical mindset. Make sure to share instances where you've used data to drive decisions, optimise marketing campaigns, or improve website performance. Discuss any tools or methodologies you’ve employed to measure success and ROI.
✨Demonstrate Leadership Experience
Since this is a leadership position, be ready to talk about your experience in managing teams and fostering collaboration. Share examples of how you've inspired and developed your team members, and how you approach cross-team collaboration to achieve common goals.
✨Prepare for Technical Questions
Given the hands-on nature of the role, expect questions related to web development and digital marketing tools. Brush up on your knowledge of PPC, Meta optimisation, and CRM strategies. Being able to discuss your experience with third-party agencies will also be beneficial.
