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For Companies At a Glance
- Tasks: Lead ecommerce strategy and performance marketing to drive revenue and enhance customer experience.
- Company: Join a luxury beauty brand focused on innovation and digital success.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and growth.
- Why this job: Be at the forefront of digital marketing in a fast-paced, evolving industry.
- Qualifications: Proven ecommerce leadership experience and strong analytical skills required.
- Other info: Ideal for those passionate about premium beauty brands and team collaboration.
The predicted salary is between 48000 - 72000 £ per year.
An exciting leadership role within the dynamic world of luxury beauty and skincare, where innovation, strategy, and creativity come together to drive digital success.
The Role
As Head of Ecommerce & Performance Marketing, you’ll take charge of shaping and executing a powerful, multi-channel digital strategy designed to grow revenue, maximise profitability, and elevate the customer UX. This is a hands-on, strategic leadership position where you’ll play a pivotal role in defining the future of the brand’s ecommerce and digital marketing.
Your key responsibilities will include:
- Leading website performance improvements to boost trading results and user experience.
- Developing strategies to increase traffic, conversion, average order value, and customer lifetime value.
- Owning the paid digital marketing mix, with a strong focus on PPC and Meta optimisation.
- Building and delivering accurate revenue forecasts and managing budgets.
- Creating and overseeing the digital content and promotional calendar.
- Managing CRM strategy, segmentation, and digital customer journeys.
- Developing a robust affiliate programme and expanding key partnerships.
- Directing ecommerce website development, functionality, and integrations.
- Maintaining GDPR, PCI compliance, and security standards across platforms.
- Reporting on performance metrics, ensuring all marketing activity meets ROAS targets.
- Managing third-party agencies and fostering effective cross-team collaboration.
- Leading, inspiring, and developing the ecommerce team.
Sound like you? We’re looking for someone with a proven track record in ecommerce and performance marketing, who thrives in a fast-paced, ever-evolving digital landscape. You’ll be a confident strategist with commercial acumen, a passion for analytics, and an appreciation for premium beauty brands.
You’ll bring:
- Solid experience in ecommerce leadership roles.
- A deep understanding of digital marketing channels and ROI optimisation.
- Strong analytical skills and a data-driven mindset.
- An eye for detail and a flair for delivering exceptional customer experiences.
- Hands-on experience with web development projects and third-party agency management.
- The ability to lead, motivate, and inspire teams with a collaborative approach.
Head of Ecommerce & Performance Marketing employer: Artisan People Group
Contact Detail:
Artisan People Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Ecommerce & Performance Marketing
✨Tip Number 1
Familiarise yourself with the latest trends in ecommerce and performance marketing, especially within the luxury beauty sector. This will not only help you understand the market better but also allow you to speak confidently about innovative strategies during interviews.
✨Tip Number 2
Network with professionals in the ecommerce and digital marketing fields. Attend industry events or webinars to connect with others who share your interests. Building relationships can lead to valuable insights and potential referrals for the role.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of past successes in driving ecommerce growth. Be ready to discuss specific metrics and outcomes that demonstrate your impact on revenue and customer experience.
✨Tip Number 4
Research StudySmarter’s approach to ecommerce and performance marketing. Understanding our brand values and how we position ourselves in the market will help you align your vision with ours, making you a more compelling candidate.
We think you need these skills to ace Head of Ecommerce & Performance Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in ecommerce and performance marketing. Focus on specific achievements, such as revenue growth or successful digital campaigns, that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for luxury beauty brands and your strategic vision for ecommerce. Use specific examples from your past roles to demonstrate how you can drive digital success.
Highlight Leadership Experience: Emphasise your leadership skills and experience managing teams. Provide examples of how you've inspired and developed teams in previous roles, particularly in fast-paced environments.
Showcase Analytical Skills: Include details about your analytical skills and data-driven mindset. Mention any tools or methodologies you’ve used to optimise ROI and improve customer experiences, as these are crucial for the role.
How to prepare for a job interview at Artisan People Group
✨Showcase Your Leadership Skills
As a Head of Ecommerce & Performance Marketing, you'll need to demonstrate your ability to lead and inspire teams. Prepare examples of how you've successfully managed teams in the past, focusing on collaboration and motivation.
✨Highlight Your Analytical Mindset
This role requires a strong analytical approach. Be ready to discuss specific metrics you've improved in previous roles, such as conversion rates or customer lifetime value, and how you used data to drive decisions.
✨Demonstrate Your Digital Expertise
Familiarise yourself with the latest trends in ecommerce and digital marketing. Be prepared to discuss your experience with PPC, Meta optimisation, and CRM strategies, showcasing your knowledge of various digital channels.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills. Think about challenges you've faced in ecommerce and how you overcame them, particularly in areas like website performance improvements and budget management.
