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- Tasks: Lead and shape the ecommerce strategy for a fast-growing beauty brand.
- Company: Join an innovative skincare brand focused on global expansion.
- Benefits: Enjoy a full-time role with competitive pay based on skills and experience.
- Why this job: Be part of a dynamic team driving digital growth and customer experience.
- Qualifications: Experience in ecommerce leadership, preferably in DTC within beauty or lifestyle.
- Other info: This is a mid-senior level position with full P&L responsibility.
The predicted salary is between 60000 - 84000 £ per year.
This range is provided by Artisan People Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay rangeJoin an innovative, fast-growing beauty brand in the dynamic world of skincare, where ecommerce is at the heart of global expansion. We\’re on the hunt for an experienced and commercially savvy Head of Ecommerce to lead and shape the future of our client\’s DTC strategy.
The RoleThis is an exciting leadership opportunity to own and drive the end-to-end ecommerce strategy across the UK and international markets. With full P&L responsibility, you\’ll be accountable for performance across our digital storefronts, developing both short- and long-term growth plans that increase traffic, conversion, AOV and lifetime value.
You\’ll work closely with the Head of Marketing to align digital growth with brand positioning, while leading and developing a passionate ecommerce team. Your mission is to create an exceptional online experience that defines a long-term customer journey and delivers profitable results.
Key responsibilities
Full ownership of DTC ecommerce P&L, budget setting, forecasting and delivery
Drive performance across all ecommerce KPIs: traffic, conversion, AOV, returns, and profitability
Lead the planning and execution of the global trade and promotional calendar
Optimise UX and site functionality in partnership with our web development and SAP agencies
Develop our CRM, customer segmentation, and email marketing strategy
Oversee SEO, copywriting, and on-site content performance
Ensure an exceptional end-to-end customer experience, from browsing to delivery
Manage third‐party agency and partner relationships, including logistics and affiliates
Collaborate cross‐functionally to align ecommerce with brand, marketing, supply chain, and NPD
Contribute to overall business strategy with insights from digital performance
Uphold data privacy, site compliance, and security standards including GDPR and PCI
Could this be your perfect role?We\’re looking for an energetic, data‐driven leader with a deep understanding of ecommerce and digital trading. You\’ll need a strong track record of delivering results in a DTC environment, ideally within beauty, fashion, or lifestyle. You thrive in fast‐paced, high‐growth settings and are hands‐on, strategic, and always looking for the next opportunity to innovate.
You will:
Bring previous experience of ecommerce leadership, preferably within DTC
Have proven success owning ecommerce P&Ls and driving commercial performance
Know how to interpret data and use it to make impactful decisions
Understand the nuances of different global markets and how to localise effectively
Lead with warmth, confidence, and collaboration, inspiring those around you
Have experience with web platforms, CRM tools, and digital analyticsAre passionate about building customer‐centric journeys and driving brand loyalty
Seniority levelMid‐Senior level
Employment typeFull‐time
Job functionMarketing
IndustriesRetail Luxury Goods and Jewelry
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Head of Ecommerce employer: Artisan People Group
Contact Detail:
Artisan People Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Ecommerce
✨Tip Number 1
Familiarise yourself with the latest trends in ecommerce, especially within the beauty sector. Understanding current market dynamics and consumer behaviour will help you demonstrate your expertise during discussions.
✨Tip Number 2
Network with professionals in the ecommerce and beauty industries. Attend relevant events or webinars to connect with potential colleagues or mentors who can provide insights and possibly refer you to opportunities.
✨Tip Number 3
Prepare to discuss specific KPIs you've successfully managed in previous roles. Be ready to share examples of how you've driven traffic, conversion rates, and overall profitability in a DTC environment.
✨Tip Number 4
Showcase your leadership style and how you inspire teams. Think of examples where you've led cross-functional collaborations, as this role requires working closely with marketing, supply chain, and other departments.
We think you need these skills to ace Head of Ecommerce
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in ecommerce, particularly in DTC environments. Emphasise your achievements in driving performance across KPIs like traffic and conversion rates.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the beauty industry and your understanding of its ecommerce landscape. Discuss how your leadership style aligns with the company's mission to create exceptional online experiences.
Showcase Data-Driven Achievements: Include specific examples of how you've used data to drive decisions and improve ecommerce performance. Mention any tools or platforms you are familiar with that relate to digital analytics and CRM.
Research the Company: Familiarise yourself with the brand's current ecommerce strategies and market positioning. This will help you tailor your application and demonstrate your knowledge during the interview process.
How to prepare for a job interview at Artisan People Group
✨Showcase Your Ecommerce Expertise
Be prepared to discuss your previous experience in ecommerce leadership, particularly in DTC environments. Highlight specific examples where you successfully managed P&Ls and drove commercial performance, as this will demonstrate your capability to handle the responsibilities of the role.
✨Understand the Brand and Market
Research the beauty brand thoroughly before the interview. Understand their current ecommerce strategy, target audience, and market positioning. This knowledge will allow you to speak confidently about how you can contribute to their growth and align with their vision.
✨Data-Driven Decision Making
Prepare to discuss how you interpret data to make impactful decisions. Bring examples of how you've used analytics to drive traffic, conversion rates, and customer lifetime value in past roles. This will show that you are not only strategic but also results-oriented.
✨Demonstrate Leadership Skills
As a Head of Ecommerce, you'll need to inspire and lead a team. Be ready to share your leadership style and provide examples of how you've successfully collaborated with cross-functional teams. Emphasise your ability to foster a positive team environment while driving performance.
