Join an innovative, fast-growing beauty brand in the dynamic world of skincare, where ecommerce is at the heart of global expansion. We’re on the hunt for an experienced and commercially savvy Head of Ecommerce to lead and shape the future of our client’s DTC strategy.
The Role
This is an exciting leadership opportunity to own and drive the end-to-end ecommerce strategy across the UK and international markets. With full P&L responsibility, you’ll be accountable for performance across our digital storefronts, developing both short- and long-term growth plans that increase traffic, conversion, AOV and lifetime value.
You’ll work closely with the Head of Marketing to align digital growth with brand positioning, while leading and developing a passionate ecommerce team. Your mission is to create an exceptional online experience that defines a long-term customer journey and delivers profitable results.
Key responsibilities
- Full ownership of DTC ecommerce P&L, budget setting, forecasting and delivery
- Drive performance across all ecommerce KPIs: traffic, conversion, AOV, returns, and profitability
- Lead the planning and execution of the global trade and promotional calendar
- Optimise UX and site functionality in partnership with our web development and SAP agencies
- Develop our CRM, customer segmentation, and email marketing strategy
- Oversee SEO, copywriting, and on-site content performance
- Ensure an exceptional end-to-end customer experience, from browsing to delivery
- Manage third-party agency and partner relationships, including logistics and affiliates
- Collaborate cross-functionally to align ecommerce with brand, marketing, supply chain, and NPD
- Contribute to overall business strategy with insights from digital performance
- Uphold data privacy, site compliance, and security standards including GDPR and PCI
Could this be your perfect role?
We’re looking for an energetic, data-driven leader with a deep understanding of ecommerce and digital trading. You’ll need a strong track record of delivering results in a DTC environment, ideally within beauty, fashion, or lifestyle. You thrive in fast-paced, high-growth settings and are hands-on, strategic, and always looking for the next opportunity to innovate.
You will:
- Bring previous experience of ecommerce leadership, preferably within DTC
- Have proven success owning ecommerce P&Ls and driving commercial performance
- Know how to interpret data and use it to make impactful decisions
- Understand the nuances of different global markets and how to localise effectively
- Lead with warmth, confidence, and collaboration, inspiring those around you
- Have experience with web platforms, CRM tools, and digital analytics
- Are passionate about building customer-centric journeys and driving brand loyalty
StudySmarter Expert Advice🤫
We think this is how you could land Head of Ecommerce in Milton Keynes
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Artisan People Group are looking for when hiring for a Head of Ecommerce.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Artisan People Group for the Head of Ecommerce, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Artisan People Group as a Head of Ecommerce, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Artisan People Group’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Head of Ecommerce.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Artisan People Group, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Artisan People Group's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Artisan People Group. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Artisan People Group
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Artisan People Group uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Artisan People Group. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
