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For Companies At a Glance
- Tasks: Lead CRM and email marketing strategies to boost customer engagement and optimise journeys.
- Company: Fast-growing tech business with a dynamic digital marketing team.
- Benefits: Salary up to £55,000, fully remote work, and opportunities for growth.
- Other info: Mentorship opportunities and the chance to work across multiple brands.
- Why this job: Make a real impact in a collaborative environment while shaping customer communications.
- Qualifications: Experience in CRM, email marketing, and automation; strong analytical and creative skills.
The predicted salary is between 55000 - 55000 £ per year.
We’re working with a fast growing technology business to recruit a Senior CRM & Email Marketing Manager to join their digital marketing team. This is a fantastic opportunity to take ownership of CRM communications, lifecycle marketing, and automation across a complex multi brand environment. This role will suit someone who enjoys combining creative campaign execution with technical CRM expertise, and who thrives in a collaborative, fast paced environment.
The Role
- You’ll be responsible for shaping and delivering CRM and email communications across multiple customer touchpoints, helping to drive engagement, improve conversion, and optimise customer journeys.
- Key responsibilities include:
- Building and executing high performing email campaigns, newsletters, nurture journeys, and automated communications
- Creating visually engaging and professional email content aligned to brand standards
- Developing and optimising CRM automations, segmentation strategies, and customer journeys
- Managing web forms, CRM integrations, and data capture processes
- Overseeing email communications calendars across multiple brands and audiences
- Analysing campaign performance and using insights to improve engagement, conversion, and deliverability
- Working closely with data, creative, web, and marketing teams to coordinate communications activity
- Supporting and mentoring a small team while helping shape CRM best practice
About You
- Proven experience within CRM, email marketing, or marketing automation roles
- Strong hands on experience building customer journeys, workflows, and automated campaigns
- Experience with platforms such as ClickDimensions, MS Dynamics, Salesforce, HubSpot, Dotdigital, Klaviyo, or similar
- Strong understanding of segmentation, personalisation, deliverability, and optimisation
- Confident creating polished email campaigns with a good eye for design and layout
- Strong copywriting skills across email and short form campaign content
- Comfortable working across multiple projects and managing competing priorities
- Analytical mindset with experience reporting on campaign performance and improving results
- Experience mentoring or managing team members would be beneficial
What’s on Offer?
- Salary up to £55,000 with flexibility for exceptional candidates
- Fully remote role with occasional meet ups
- Opportunity to work across multiple brands and large scale customer journeys
- High ownership role with genuine influence across CRM and customer communications
- Collaborative and ambitious team environment with strong growth plans
Interested? Please apply or get in touch with Dom for a confidential conversation.
Senior CRM & Email Marketing Manager in Coventry employer: Artis Recruitment
Contact Detail:
Artis Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM & Email Marketing Manager in Coventry
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Senior CRM & Email Marketing Manager role. You never know who might have the inside scoop on an opportunity that’s not even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best email campaigns and CRM strategies. This will give potential employers a taste of what you can bring to the table, especially in a fast-paced environment like the one we’re looking at.
✨Tip Number 3
Prepare for interviews by brushing up on your technical knowledge. Be ready to discuss your experience with platforms like Salesforce or HubSpot, and how you've used data to optimise customer journeys. We want to see that you can back up your creative ideas with solid analytics!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our collaborative team and making an impact in the CRM space.
We think you need these skills to ace Senior CRM & Email Marketing Manager in Coventry
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior CRM & Email Marketing Manager. Highlight your experience with CRM systems and email marketing, and don’t forget to showcase any creative campaigns you've executed!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role. Mention specific examples of how you've driven engagement and improved customer journeys in previous roles.
Show Off Your Analytical Skills: Since this role involves analysing campaign performance, be sure to include any relevant metrics or results from past campaigns. We love seeing how you've used data to optimise your strategies!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Artis Recruitment
✨Know Your CRM Tools
Make sure you’re well-versed in the CRM platforms mentioned in the job description, like Salesforce or HubSpot. Be ready to discuss your hands-on experience with these tools and how you've used them to build customer journeys and automate campaigns.
✨Showcase Your Campaign Success
Prepare specific examples of high-performing email campaigns you've executed. Highlight the strategies you used for segmentation and personalisation, and be ready to discuss the results and insights gained from those campaigns.
✨Demonstrate Your Creative Side
Since this role combines creativity with technical skills, bring examples of visually engaging email content you've created. Discuss your design process and how you ensure alignment with brand standards while still being effective in driving engagement.
✨Be Ready to Collaborate
This position thrives in a collaborative environment, so be prepared to talk about your experience working with cross-functional teams. Share how you’ve coordinated with data, creative, and marketing teams to enhance CRM communications and achieve common goals.