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For Companies At a Glance
- Tasks: Lead CRM and email marketing strategies to boost customer engagement and optimise journeys.
- Company: Fast-growing tech business with a dynamic digital marketing team.
- Benefits: Salary up to £55,000, fully remote work, and opportunities for growth.
- Other info: Mentorship opportunities and the chance to work across multiple brands.
- Why this job: Make a real impact in a collaborative environment while shaping customer communications.
- Qualifications: Experience in CRM, email marketing, and automation; strong analytical and creative skills.
The predicted salary is between 55000 - 55000 £ per year.
We’re working with a fast growing technology business to recruit a Senior CRM & Email Marketing Manager to join their digital marketing team. This is a fantastic opportunity to take ownership of CRM communications, lifecycle marketing, and automation across a complex multi brand environment. This role will suit someone who enjoys combining creative campaign execution with technical CRM expertise, and who thrives in a collaborative, fast paced environment.
The Role
- You’ll be responsible for shaping and delivering CRM and email communications across multiple customer touchpoints, helping to drive engagement, improve conversion, and optimise customer journeys.
- Key responsibilities include:
- Building and executing high performing email campaigns, newsletters, nurture journeys, and automated communications.
- Creating visually engaging and professional email content aligned to brand standards.
- Developing and optimising CRM automations, segmentation strategies, and customer journeys.
- Managing web forms, CRM integrations, and data capture processes.
- Overseeing email communications calendars across multiple brands and audiences.
- Analysing campaign performance and using insights to improve engagement, conversion, and deliverability.
- Working closely with data, creative, web, and marketing teams to coordinate communications activity.
- Supporting and mentoring a small team while helping shape CRM best practice.
About You
- Proven experience within CRM, email marketing, or marketing automation roles.
- Strong hands on experience building customer journeys, workflows, and automated campaigns.
- Experience with platforms such as ClickDimensions, MS Dynamics, Salesforce, HubSpot, Dotdigital, Klaviyo, or similar.
- Strong understanding of segmentation, personalisation, deliverability, and optimisation.
- Confident creating polished email campaigns with a good eye for design and layout.
- Strong copywriting skills across email and short form campaign content.
- Comfortable working across multiple projects and managing competing priorities.
- Analytical mindset with experience reporting on campaign performance and improving results.
- Experience mentoring or managing team members would be beneficial.
What’s on Offer?
- Salary up to £55,000 with flexibility for exceptional candidates.
- Fully remote role with occasional meet ups.
- Opportunity to work across multiple brands and large scale customer journeys.
- High ownership role with genuine influence across CRM and customer communications.
- Collaborative and ambitious team environment with strong growth plans.
Interested? Please apply or get in touch with Dom for a confidential conversation.
Senior CRM & Email Marketing Manager in Basingstoke employer: Artis Recruitment
Contact Detail:
Artis Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM & Email Marketing Manager in Basingstoke
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend virtual events, and engage with professionals on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best email campaigns and CRM strategies. This will give potential employers a taste of what you can bring to the table and set you apart from the competition.
✨Tip Number 3
Prepare for interviews by practising common questions related to CRM and email marketing. Be ready to discuss your experience with tools like HubSpot or Salesforce, and how you've optimised customer journeys in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Senior CRM & Email Marketing Manager in Basingstoke
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Senior CRM & Email Marketing Manager role. Highlight your hands-on experience with CRM platforms and any successful campaigns you've executed.
Craft a Compelling Cover Letter: Use your cover letter to showcase your passion for email marketing and CRM. Share specific examples of how you've driven engagement and improved customer journeys in previous roles.
Showcase Your Analytical Skills: Since this role involves analysing campaign performance, be sure to mention any tools or methods you've used to track and improve results. We love numbers, so don’t shy away from sharing metrics!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Artis Recruitment
✨Know Your CRM Tools
Make sure you’re well-versed in the CRM platforms mentioned in the job description, like Salesforce or HubSpot. Familiarise yourself with their features and how they can optimise customer journeys, as this will show your technical expertise during the interview.
✨Showcase Your Campaign Success
Prepare to discuss specific email campaigns you've executed in the past. Highlight the strategies you used for segmentation and personalisation, and be ready to share metrics that demonstrate your impact on engagement and conversion rates.
✨Bring Creative Ideas
Think of innovative campaign ideas that could work for the company’s multi-brand environment. Presenting fresh concepts during the interview will not only showcase your creativity but also your understanding of their brand and audience.
✨Emphasise Collaboration Skills
Since the role involves working closely with various teams, be prepared to discuss your experience in collaborative projects. Share examples of how you’ve successfully coordinated with creative, data, and marketing teams to achieve common goals.