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- Tasks: Lead marketing strategy and brand development for a cutting-edge insurance technology company.
- Company: Join Artificial, a pioneering firm transforming the specialty insurance market.
- Benefits: Enjoy private medical insurance, generous holidays, and stock options.
- Why this job: Make a real impact in the insurance industry with innovative technology.
- Qualifications: 15+ years in marketing leadership, preferably in insurance or tech sectors.
- Other info: Collaborative culture with opportunities for personal and professional growth.
The predicted salary is between 43200 - 72000 £ per year.
About Artificial
At Artificial, we’re building the next generation of technology for the specialty (re)insurance market. Our mission is to transform how brokers and carriers operate in complex markets by removing operational barriers and enabling smarter, faster decision-making. We use modern technology to solve real challenges for some of the world’s leading brokers and insurers. By automating the repetitive and structuring the complex, we help our partners unlock new opportunities for innovation and growth. You’ll be joining a collaborative team that values curiosity, ownership, and continuous learning. We work in an environment where ideas are heard, support is built-in, and outcomes matter. Everyone here has the chance to make a tangible impact on our products, our customers, and the industry.
We’ve just raised $45M (£33M) in Series B funding from lead investor CommerzVentures, new investor Move Capital, as well as all existing shareholders. This investment round gives us the room to grow with confidence, continue to innovate, and ensure that Artificial remains the first choice for brokers and carriers seeking a smarter way to trade digitally. Join us, and take the chance to be a part of something that will change the landscape of insurance for generations.
About the role
As Marketing Director, you will lead the development and execution of Artificial Labs marketing, communication and brand strategy across global insurance markets. You will oversee the company’s marketing, PR and communications, thought leadership, industry positioning, and commercial enablement functions, ensuring marketing effectively supports revenue growth, strengthens the Artificial Labs brand, and positions the organisation as a trusted technology partner within the insurance ecosystem. The Marketing Director will work closely with the Chief of Markets and leadership across sales, engagement, product, and delivery, ensuring marketing strategies are aligned with commercial priorities and product innovation. This role requires a leader who combines strategic vision, commercial awareness, and operational discipline to build a modern marketing organisation that supports Artificial Labs’ long‑term growth.
Key Responsibilities
- Develop and execute a comprehensive global marketing strategy aligned with Artificial Labs’ commercial and market growth objectives to position Artificial Labs as a leading technology platform within the insurance market.
- Lead PR, brand and communications strategy for Artificial Labs, ensuring consistent messaging, strong market positioning in insurance technology, and building reputation through corporate communications, media engagement, and thought leadership.
- Align marketing with commercial teams to support client engagement and the insurance enterprise sales cycle through targeted campaigns for insurers, brokers, MGAs, and InsurTech partners.
- Lead product marketing and messaging, translating Artificial Labs’ complex technology into clear market narratives and supporting product launches and platform evolution.
- Oversee end-to-end client engagement, implementing governance and communication structures that support successful delivery and build long‑term client partnerships.
- Lead the end-to-end development of data‑driven market segmentation strategies and multi‑channel integrated campaigns that effectively drive sustainable growth.
- Drive market engagement and ecosystem relationships, partnering with sales to deliver targeted marketing programmes and representing Artificial Labs at industry events and forums.
- Build a marketing analytics capability to track performance, generate market insights, and continuously optimise marketing effectiveness and go‑to‑market strategy.
- Lead and develop the marketing organisation, building a high‑performing team across brand, digital, content, communications, events, and operations while fostering a collaborative and innovative culture.
About you
- 15+ years of marketing leadership experience, leading strategic marketing functions within insurance, financial services, or InsurTech sectors.
- Strong experience in digital, brand development, corporate communications, demand generation, and product marketing.
- Demonstrated ability to build and lead high‑performing marketing teams.
- Experience collaborating with sales, product, and executive leadership teams in growth‑oriented organisations.
- Experience with full ownership of the annual marketing budget, implementing tracking and frameworks to ensure all expenditures meet or exceed defined ROI targets.
- Strong understanding of enterprise marketing strategy and B2B technology go‑to‑market models.
- Excellent communication and leadership skills with the ability to influence senior stakeholders.
- The successful candidate should demonstrate strong understanding of Insurance market dynamics, including the needs of insurers, brokers, and MGAs.
- Strategic and commercially minded leader with strong business judgement.
- Credible communicator able to engage effectively with senior executives and industry stakeholders.
- Collaborative and influential leader comfortable working across complex organisations.
- Passionate about driving technology‑led transformation within the insurance industry.
What success in the role looks like
- Artificial Labs achieves strong brand recognition and market credibility within the insurance technology sector.
- Marketing consistently generates high‑quality pipeline opportunities that support commercial growth.
- Clear and compelling messaging around Artificial Labs’ platform and market differentiation.
- Strong alignment between marketing, sales, engagement, and product teams.
- Artificial Labs is recognised as a thought leader in insurance technology and digital transformation.
Benefits
- Private medical insurance
- Income protection insurance
- Life insurance of 4 * base salary
- On‑site gym and shower facilities
- Enhanced maternity and paternity pay
- Team social events and company parties
- Salary exchange on pension and nursery fees
- Access to Maji, the financial wellbeing platform
- Company stock options managed through Ledgy
- Milestone Birthday Bonus and a Life Events leave policy
- Generous holiday allowance of 28 days plus national holidays
- Home office and equipment allowance, and a company MacBook
- Learning allowance and leave to attend conferences or take exams
- YuLife employee benefits, including EAP and bereavement helplines
- For each new hire, we plant a tree through our partnership with Ecologi Action
- The best coffee machine in London, handmade in Italy and imported just for us!
We’re proud to be an equal opportunities employer and are committed to building a team that reflects the diverse communities around us. If there’s anything you need to make the hiring process more accessible, just let us know—we’re happy to make adjustments. You’re also welcome to share your preferred pronouns with us at any point. Think you don’t meet every requirement? Please apply anyway. We value potential as much as experience, and we know that raw talent counts. As part of our hiring process, we’ll carry out some background checks. These may include a criminal record check, reviewing your credit history, speaking with previous employers and confirming your academic qualifications.
Marketing Director in City of London employer: Artificial Labs Ltd
Contact Detail:
Artificial Labs Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the insurance and tech industries. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge in marketing and insurance tech. Whether it’s a blog post, a LinkedIn article, or even a video, let your voice be heard. This not only builds your personal brand but also catches the eye of potential employers.
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company, understand their products, and think about how you can contribute to their mission. Practice common interview questions and come armed with examples of your past successes in marketing.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us at Artificial. Tailor your application to highlight how your skills align with our mission and values. Let’s make an impact together!
We think you need these skills to ace Marketing Director in City of London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with the Marketing Director role. Highlight your leadership experience in marketing, especially within the insurance or InsurTech sectors, as this will resonate with us.
Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Use metrics and examples to demonstrate how you've driven growth and innovation in previous roles. We love seeing tangible results that show your impact.
Be Authentic: Let your personality shine through in your application. We’re looking for someone who fits our collaborative and innovative culture, so don’t be afraid to express your passion for technology-led transformation in the insurance industry.
Apply Through Our Website: We encourage you to submit your application directly through our website. This ensures that your application gets to the right people quickly and efficiently. Plus, it’s super easy to do!
How to prepare for a job interview at Artificial Labs Ltd
✨Know Your Stuff
Before the interview, dive deep into Artificial's mission and values. Understand how they aim to transform the insurance market with technology. This will help you align your answers with their goals and show that you're genuinely interested in the role.
✨Showcase Your Leadership Skills
As a Marketing Director, you'll need to demonstrate your ability to lead high-performing teams. Prepare examples of how you've successfully built and managed marketing teams in the past, focusing on collaboration and innovation.
✨Align with Commercial Priorities
Be ready to discuss how your marketing strategies can support revenue growth and client engagement. Think about specific campaigns you've led that drove results and how they could translate to the insurance sector.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your understanding of the insurance market and the challenges it faces. This shows your strategic thinking and genuine interest in contributing to Artificial's success.