At a Glance
- Tasks: Drive brand growth and market presence for a leading FMCG client through innovative strategies.
- Company: Join a dynamic team at a top FMCG company with a focus on creativity and collaboration.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Exciting opportunity to work with diverse products and develop your marketing skills.
- Why this job: Make a real impact on brand strategy and consumer engagement in a fast-paced environment.
- Qualifications: 5+ years in brand management with a degree in Marketing or related field.
The predicted salary is between 60000 - 80000 £ per year.
We're looking for a Brand Manager to play a pivotal role in driving the growth and market presence for our leading FMCG client across their diverse and growing product portfolio. This role requires a strategic thinker with a deep understanding of market dynamics, consumer behaviour, and commercial acumen to develop and execute effective marketing strategies that align with our business goals.
KEY RESPONSIBILITIES:
- Brand Portfolio: With support of the Marketing Director, lead the creation and development of our brand portfolio including new brand development and overall brand architecture, ensuring alignment with company vision and market needs. Working with appointed agencies, lead the branding, design and packaging of products to ensure they align with brand identity and appeal to target consumers. Manage New Product Development from ideation to launch, collaborating with technical and product development teams to ensure new products align with brand strategy and consumer expectations. Develop and implement channel, price and promotional strategies that align with brand positioning and market dynamics to drive trial and rate of sale.
- Principal Management: Act as the key link between Principal Brand Owners and the Sales team, ensuring brand strategies are translated into commercially effective customer plans. Act as the lead contact for agency brands across the business, managing day-to-day communication with Principal Brand Owners and fostering strong working relationships. Prepare and deliver monthly reports to Principals, highlighting key performance metrics, commercial updates, activation summaries, market insights, and strategic recommendations. Serve as the brand champion for Principal Brands within the business, ensuring alignment and integration of brand plans across all customers and teams.
- Commercial Brand Management: Lead the development and execution of brand strategies and annual plans that drive revenue, market share and profitability, while maintaining consistent brand positioning across all customer and consumer touchpoints. Develop and implement integrated shopper, trade and consumer activation plans that translate brand objectives into commercially effective market execution. Create compelling selling stories, category-led propositions and customer presentations that support distribution gains and brand growth. Partner closely with Sales teams to develop customer marketing plans aligned to retailer priorities, commercial objectives and joint business plans. Analyse sales, market, customer and shopper data to identify growth opportunities, risks and actionable recommendations. Support customer meetings, business reviews and commercial planning processes with insight-led recommendations and strategic marketing support. Equip Sales teams with the tools, materials, insights and market intelligence required to deliver brand growth and maximise customer performance.
- Budget Management: Prepare and manage marketing budgets in line with commercial volumes, ensuring optimal allocation of resources for maximum ROI. Track and report on brand performance, marketing expenditure and campaign effectiveness.
REQUIREMENTS:
- Minimum 5+ years of experience in brand management, commercial marketing, or trade marketing, preferably within FMCG, retail, or consumer goods industries.
- Degree in Marketing, Business, or a related field (or equivalent work experience).
- Proficiency in Microsoft Office (Excel, PowerPoint), CRM software, digital marketing platforms, and analytics tools.
- Proven experience in multi-brand management, combining creative and strategic thinking with strong communication, collaboration, data-driven decision making and exceptional attention to detail.
Brand Manager - FMCG in Lisburn employer: Artemis Search & Selection Limited
Join a dynamic and innovative team as a Brand Manager in the thriving FMCG sector, where your strategic insights will directly influence our diverse product portfolio. Our company fosters a collaborative work culture that prioritises employee growth through continuous learning opportunities and mentorship, ensuring you can develop your skills while making a meaningful impact. Located in a vibrant area, we offer competitive benefits and a supportive environment that values creativity and initiative, making us an excellent employer for those seeking a rewarding career.
Contact Details:
Artemis Search & Selection Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager - FMCG in Lisburn
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Artemis Search & Selection Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Artemis Search & Selection Limited are looking for.
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✨Attend Industry Events
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We think you need these skills to ace Brand Manager - FMCG in Lisburn
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Artemis Search & Selection Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Artemis Search & Selection Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Artemis Search & Selection Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Artemis Search & Selection Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Artemis Search & Selection Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Artemis Search & Selection Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
