At a Glance
- Tasks: Lead marketing strategy and enhance brand presence in private healthcare.
- Company: Join a leading private healthcare firm with a focus on innovation.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Other info: Fast-paced role with autonomy and the chance to shape patient experiences.
- Why this job: Make a real impact in healthcare marketing while collaborating with diverse teams.
- Qualifications: Proven marketing experience, strong digital skills, and excellent communication abilities.
The predicted salary is between 40000 - 50000 € per year.
Artemis Human Capital are exclusively recruiting for a Marketing Manager on behalf of a leading Private Healthcare firm. You will lead and deliver its marketing strategy, strengthen brand presence, and drive sustainable growth across all medical and aesthetic service lines. This is a hands-on, cross-functional role combining marketing leadership, digital performance management, content and campaign development, and close operational collaboration. The role requires strong partnership with clinical teams, operations, and front-of-house staff to ensure marketing activity aligns with service capacity, patient pathways, and a regulated healthcare environment.
Key Responsibilities
- Strategy, Brand & Commercial Alignment
- Develop and implement a comprehensive marketing strategy aligned with growth objectives, capacity, and operational priorities.
- Protect and enhance the organisations brands across all channels, ensuring professional, consistent, and clinically credible messaging.
- Act as brand guardian, ensuring compliance with medical advertising regulations.
- Support senior management with commercial insight, including service positioning, demand generation, and market opportunity evaluation.
- Digital Marketing & Performance
- Develop and optimise all digital channels, including website, SEO, PPC, paid social, email, CRM, and organic social media.
- Manage paid advertising budgets with clear ROI tracking and accountability.
- Ensure digital activity aligns with operational realities such as service capacity and clinician availability.
- Manage and brief external agencies and freelancers, defining KPIs, timelines, and delivery expectations.
- Content, Campaigns & Service Delivery
- Plan and deliver integrated campaigns for both new and established services, ensuring alignment with clinical readiness, operational capacity, and patient experience.
- Produce marketing and communications content, including blog articles, social media assets, patient information materials, and promotional collateral.
- Coordinate seasonal campaigns, awareness initiatives, service launches, and events.
- Ensure all patient communications are accurate, ethical, and support informed decision-making.
- Performance, Data & Operational Insight
- Track, analyse, and report on KPIs including leads, conversions, cost per acquisition, campaign performance, and channel effectiveness.
- Use data insights to inform marketing decisions and identify operational risks, constraints, and opportunities.
- Provide regular performance reports to senior management to support business planning and strategic decisions.
- Operational & Cross-Functional Working
- Work closely with clinicians, management, and front-of-house teams to ensure alignment between marketing, patient flow, and service delivery.
- Develop a strong understanding of operations, patient pathways, and capacity constraints to inform prioritisation.
- Support the launch of new services and pathways through clear patient communication and marketing readiness.
- Act as a coordination point between marketing, operations, and external partners to enable seamless execution.
- Contribute to continuous improvement of patient communication, booking journeys, and service awareness.
- Leadership & Ways of Working
- Operate with autonomy and confidence in a fast-paced, evolving environment.
- Provide guidance and oversight to junior team members and external partners as required.
- Act as a trusted advisor on marketing, brand, patient communication, and service promotion.
- Champion collaboration, practicality, and commercial thinking across the organisation.
Person Specification
- Proven experience in a Marketing Manager or senior marketing role.
- Strong digital marketing expertise (SEO, PPC, social media, email marketing).
- Experience managing budgets, suppliers, and external agencies.
- Strong commercial awareness and ability to align marketing with operational realities.
- Excellent written and verbal communication skills.
- Analytical mindset with experience using marketing and performance data.
- Ability to work independently and adapt within a small, fast-paced organisation.
- Healthcare experience desirable.
Contact Nicky Strutt
Marketing Manager - Private Healthcare JBLE1_NI in Belfast employer: Artemis Search & Selection Limited
Artemis Human Capital offers an exceptional work environment for the Marketing Manager role in the Private Healthcare sector, where you will play a pivotal role in shaping marketing strategies that directly impact patient care and service delivery. With a strong emphasis on collaboration across clinical and operational teams, employees benefit from a culture of innovation and continuous improvement, alongside opportunities for professional growth in a dynamic and supportive setting. The firm prioritises ethical marketing practices and provides a platform for meaningful contributions to healthcare, making it an attractive employer for those seeking to make a difference.
Contact Detail:
Artemis Search & Selection Limited Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - Private Healthcare JBLE1_NI in Belfast
✨Tip Number 1
Network like a pro! Get out there and connect with people in the healthcare marketing space. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns, especially those related to healthcare. Use case studies to demonstrate how you’ve driven growth and improved brand presence. This will make you stand out when you apply through our website.
✨Tip Number 3
Prepare for interviews by researching the company’s current marketing strategies and challenges. Think about how your experience aligns with their needs, especially in digital marketing and operational collaboration. Bring fresh ideas to the table to show you’re ready to hit the ground running!
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Mention something specific from your conversation to remind them why you’re the perfect fit for the Marketing Manager role. And remember, applying through our website gives you a direct line to us!
We think you need these skills to ace Marketing Manager - Private Healthcare JBLE1_NI in Belfast
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in digital marketing, campaign development, and any healthcare-related projects you've worked on. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how you can contribute to our marketing strategy. Be sure to mention your understanding of the healthcare environment and how you can enhance our brand presence.
Showcase Your Achievements:When detailing your past roles, focus on specific achievements that demonstrate your impact. Use metrics where possible, like increased engagement rates or successful campaign outcomes. We love numbers that tell a story!
Apply Through Our Website:We encourage you to apply directly through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Artemis Search & Selection Limited
✨Know Your Marketing Strategy
Before the interview, make sure you understand the key components of a successful marketing strategy, especially in the healthcare sector. Be ready to discuss how you would align marketing efforts with operational priorities and growth objectives, as this is crucial for the role.
✨Showcase Your Digital Savvy
Prepare to talk about your experience with digital marketing channels like SEO, PPC, and social media. Have specific examples ready that demonstrate how you've optimised these channels in previous roles, and be prepared to discuss how you would manage budgets and track ROI effectively.
✨Emphasise Cross-Functional Collaboration
This role requires strong collaboration with clinical teams and operations. Think of examples where you've successfully worked across departments to achieve marketing goals. Highlight your ability to communicate effectively with various stakeholders to ensure alignment and seamless execution.
✨Data-Driven Decision Making
Be ready to discuss how you've used data insights to inform your marketing decisions in the past. Prepare to explain how you track and analyse KPIs, and how this data has influenced your strategies. This will show your analytical mindset and ability to adapt based on performance metrics.
