At a Glance
- Tasks: Join our team as a Digital PR & Marketing Strategist and drive impactful outreach campaigns.
- Company: Dynamic marketing agency in Sussex with a focus on innovation and collaboration.
- Benefits: Enjoy 28 days of leave, private healthcare, and flexible working options.
- Other info: Opportunity for career growth in a supportive and engaging environment.
- Why this job: Make a real difference in digital marketing while building valuable relationships.
- Qualifications: Experience in Digital PR or Link Building, with strong communication skills.
The predicted salary is between 30000 - 40000 £ per year.
Location: Sussex Office (requires own transport due to rural location). Flexible working options available.
We are seeking an exceptional, highly efficient, and strategically-minded Digital PR & Marketing Strategist to join our dynamic team on a full-time basis. This pivotal role requires a strong background in Linking Building and Outreach, combined with technical expertise in the broader digital marketing landscape. Your core focus will be on securing high-quality, natural backlinks and valuable brand mentions through genuine relationship building. You’ll be instrumental in identifying strategic opportunities across various industries, rigorously vetting potential partners for quality, and executing sophisticated outreach campaigns. Your ability to think strategically, generate innovative concepts that drive natural link acquisition, and manage detailed processes with precision will be key to elevating our clients’ online authority and visibility. You’ll need to be an excellent communicator, adept at project management, and highly adaptive.
KEY RESPONSIBILITIES
- Strategic Research & Quality Assurance
- Conduct in-depth research to identify highly relevant and authoritative websites, online publications, and media outlets across diverse industries.
- Thoroughly vet potential outreach targets, ensuring they meet our stringent quality standards for relevance, audience, and editorial integrity.
- Proactively identify opportunities for both high-quality backlinks and valuable brand mentions for our clients.
- Monitor internet trends, industry news, and various article types to inform strategic outreach and concept development.
- Relationship Building & Outreach Execution
- Craft compelling, personalised pitches to forge genuine, long-term relationships with webmasters, editors, journalists, and key industry figures.
- Skillfully negotiate link placements and editorial features, ensuring alignment with client objectives and our quality benchmarks.
- Brainstorm and develop innovative, newsworthy content concepts.
- Develop comprehensive article briefs, ensuring all content effectively meets brief requirements and adheres to the publication’s editorial style.
- Collaborate with the SEO team to ensure client sites have link-worthy content.
- Meticulous Project & Process Management
- Efficiently manage multiple outreach campaigns concurrently, ensuring timely delivery and strategic alignment.
- Maintain exceptionally organised records of all outreach activities, contacts, and outcomes within our systems.
- Continuously identify, implement, and update detailed processes and systems to maximise efficiency and scalability of outreach efforts.
- Prepare clear, concise reports on campaign performance, link acquisition, and strategic insights for clients and internal teams.
PERSON SPECIFICATION
We are looking for a results-driven professional with a strong PR foundation and a passion for strategic digital growth.
- Education & Experience
- Qualifications in Public Relations, Marketing, Communications, or a related field, or equivalent demonstrable professional experience.
- Proven experience (e.g., 2+ years) in a Digital PR, Outreach, or high-quality Link Building role, with a strong portfolio of successful placements and campaigns.
- Demonstrable experience in building and nurturing relationships with online publications and website owners.
- Strong understanding of the broader digital marketing landscape and a solid background in SEO, with clear knowledge of how link building and brand mentions contribute to overall search performance.
- Technical Expertise
- Digital Marketing Acumen: Proven understanding of various digital marketing channels and how PR and outreach integrate with them.
- SEO Tools & Concepts: Working knowledge of SEO tools for prospecting, competitor analysis (e.g., Ahrefs, SEMRush), keyword research basics, and an understanding of core SEO concepts relevant to link building.
- Outreach & CRM Tools: Proficiency with CRM platforms and databases.
- Data Management: Advanced proficiency in spreadsheets (Excel/Google Sheets) for meticulous data organisation and tracking.
- Personal Skills
- Strategic & Conceptual Thinker: Highly strategically driven, adept at identifying industry trends and generating innovative concepts for natural link acquisition.
- Exceptional Communicator: Outstanding written and verbal communication skills, crucial for crafting persuasive pitches and building strong professional relationships.
- Meticulous Administrator: Possesses exceptional organisational skills and unwavering attention to detail in all administrative tasks, process adherence, and system updates.
- Highly Efficient Project Manager: Proven ability to manage multiple projects simultaneously, prioritise tasks, and consistently deliver high-quality work efficiently to meet deadlines.
- Natural Relationship Builder: A genuine passion for forging and nurturing valuable connections within the digital landscape.
- Proactive & Adaptive: Takes initiative, works independently, and readily adapts strategies to evolving insights and market conditions.
- Results-Oriented: Focused on achieving measurable outcomes and delivering high-quality links and brand mentions that drive client success.
COMPANY BENEFITS
- 28 days’ annual leave (inc all bank holidays)
- Increased annual leave entitlement for long service*
- Additional time off between Christmas and New Year*
- Paid day off on your birthday
- Private Healthcare* including GP Access 24/7
- Hybrid working as standard (we encourage all our staff to find their ideal mix of office-based and home-working)**
- Flexible working options to suit work/life balance*
- Remote working opportunities
- Christmas parties and evening events
- Plentiful and free parking
- Celebration of achievements
- Wellness App
* Conditions apply
APPLICATION PROCESS
This role is full time but we would also consider applications from people who would like to work part-time. To apply, please email your CV and covering letter to us. We will only accept applications from people who are living in the UK or have valid work permits to work in the UK.
Digital PR & Marketing Strategist – Learn More in England employer: Artemis Internet Marketing Ltd
Artemis Internet Marketing Ltd is an exceptional employer that prioritises flexibility and professional growth, making it an ideal place for a Strategic Digital PR & Link-Building Lead. With a strong emphasis on employee development, comprehensive benefits, and a collaborative work culture, we empower our team to thrive in a dynamic environment while driving impactful digital strategies. Join us in a hybrid role where your expertise will be valued and your contributions will directly influence our success.
Contact Details:
Artemis Internet Marketing Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital PR & Marketing Strategist – Learn More in England
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Artemis Internet Marketing Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Artemis Internet Marketing Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Artemis Internet Marketing Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Artemis Internet Marketing Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital PR & Marketing Strategist – Learn More in England
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Artemis Internet Marketing Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Artemis Internet Marketing Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Artemis Internet Marketing Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Artemis Internet Marketing Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Artemis Internet Marketing Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Artemis Internet Marketing Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
