Brand Manager - FMCG in Belfast

We're looking for a Brand Manager to play a pivotal role in driving the growth and market presence for our leading FMCG client across their diverse and growing product portfolio. This role requires a strategic thinker with a deep understanding of market dynamics, consumer behaviour, and commercial acumen to develop and execute effective marketing strategies that align with our business goals.

KEY RESPONSIBILITIES:

• Brand Portfolio: With support of the Marketing Director, lead the creation and development of our brand portfolio including new brand development and overall brand architecture, ensuring alignment with company vision and market needs. Working with appointed agencies, lead the branding, design and packaging of products to ensure they align with brand identity and appeal to target consumers. Manage New Product Development from ideation to launch, collaborating with technical and product development teams to ensure new products align with brand strategy and consumer expectations. Develop and implement channel, price and promotional strategies that align with brand positioning and market dynamics to drive trial and rate of sale.
• Principal Management: Act as the key link between Principal Brand Owners and the Sales team, ensuring brand strategies are translated into commercially effective customer plans. Act as the lead contact for agency brands across the business, managing day-to-day communication with Principal Brand Owners and fostering strong working relationships. Prepare and deliver monthly reports to Principals, highlighting key performance metrics, commercial updates, activation summaries, market insights, and strategic recommendations. Serve as the brand champion for Principal Brands within the business, ensuring alignment and integration of brand plans across all customers and teams.
• Commercial Brand Management: Lead the development and execution of brand strategies and annual plans that drive revenue, market share and profitability, while maintaining consistent brand positioning across all customer and consumer touchpoints. Develop and implement integrated shopper, trade and consumer activation plans that translate brand objectives into commercially effective market execution. Create compelling selling stories, category-led propositions and customer presentations that support distribution gains and brand growth. Partner closely with Sales teams to develop customer marketing plans aligned to retailer priorities, commercial objectives and joint business plans. Analyse sales, market, customer and shopper data to identify growth opportunities, risks and actionable recommendations. Support customer meetings, business reviews and commercial planning processes with insight-led recommendations and strategic marketing support. Equip Sales teams with the tools, materials, insights and market intelligence required to deliver brand growth and maximise customer performance.
• Budget Management: Prepare and manage marketing budgets in line with commercial volumes, ensuring optimal allocation of resources for maximum ROI. Track and report on brand performance, marketing expenditure and campaign effectiveness.

REQUIREMENTS:

• Minimum 5+ years of experience in brand management, commercial marketing, or trade marketing, preferably within FMCG, retail, or consumer goods industries.
• Degree in Marketing, Business, or a related field (or equivalent work experience).
• Proficiency in Microsoft Office (Excel, PowerPoint), CRM software, digital marketing platforms, and analytics tools.
• Proven experience in multi-brand management, combining creative and strategic thinking with strong communication, collaboration, data-driven decision making and exceptional attention to detail.

Contact: Nicky Strutt