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- Tasks: Lead and optimise paid social campaigns while ensuring client goals are met.
- Company: Join Artefact, a fast-growing data service provider transforming businesses with data-driven marketing.
- Benefits: Enjoy remote work flexibility and the chance to work with cutting-edge data technologies.
- Why this job: Be part of a dynamic team that values innovation and offers opportunities for professional growth.
- Qualifications: 5+ years in paid social, strong analytical skills, and experience with major platforms required.
- Other info: This is a maternity cover role, perfect for those seeking a flexible work environment.
The predicted salary is between 36000 - 60000 £ per year.
Position: Senior Account Manager – Paid Social
Location: Remote
Type: Maternity cover
Reports to: Account Director
Who we are
Artefact is a new generation of data service provider, specialising in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organisations. We are proud to say we’re enjoying skyrocketing growth. Our broad range of data-driven solutions in data consulting and digital marketing are designed to meet our clients’ specific needs, always conceived with a business-centric approach and delivered with tangible results.
Job Summary:
As a Senior Account Manager – Paid Social, you will be responsible for overseeing the strategy, execution, and performance of paid social campaigns. You will act as a point of contact for clients, ensuring their business objectives are met while driving innovative and data-driven paid social strategies. This role requires a strong analytical mindset, excellent communication skills, and hands-on experience managing large-scale paid social campaigns across platforms such as Facebook, Instagram, and YouTube.
Key Responsibilities:
- Strategy & Planning: Develop and implement paid social strategies that align with clients' business goals and KPIs. Conduct market research and competitor analysis to identify new opportunities. Stay up to date with paid social trends, platform updates, and industry best practices.
- Campaign Management & Execution: Plan, execute, and optimize paid social campaigns across multiple platforms. Ensure proper audience targeting, ad placements, creative testing, and budget allocation. Work closely with creative teams to develop high-performing ad creatives and messaging. Monitor campaign performance, troubleshoot issues, and adjust strategies as needed. Understanding of incrementality testing and previous experience setting up brand, search, and conversion lift studies across Google and Meta.
- Client & Stakeholder Management: Serve as the main point of contact for clients, providing regular updates and performance insights. Present campaign strategies, results, and recommendations to clients. Build and maintain strong relationships with platform partners such as Meta and Google.
- Analysis & Reporting: Analyze campaign performance using data from platforms and analytics tools. Generate detailed reports with actionable insights and optimization recommendations. Use A/B testing and data-driven approaches to continuously improve campaign results.
- Team Collaboration & Leadership: Mentor and support junior team members, fostering a culture of learning and development. Collaborate with cross-functional teams, including display and search. Forward thinking with creative development and best practices.
Qualifications & Skills:
- 5+ years of experience in paid social with hands-on experience in platform.
- Proven expertise in managing large-scale paid social campaigns with significant budgets.
- Strong knowledge of Facebook Ads Manager.
- Preferred knowledge of Google Campaign Manager and DV360.
- Experience with analytics tools such as Google Analytics, Meta Pixel, and third-party attribution platforms.
- Experience with YouGov Data analysis to measure awareness, consideration, and purchase intent.
- Experience interpreting MMM outputs and how to apply learning to the Paid Social strategy.
- Strong analytical skills and ability to interpret campaign performance data.
- Excellent communication, presentation, and client management skills.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
Working Conditions:
Remote position for maternity cover.
If you're a results-driven paid social expert who thrives in a dynamic environment, we’d love to hear from you!
Senior Paid Social Account Manager (maternity cover/remote) employer: Artefact
Contact Detail:
Artefact Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Social Account Manager (maternity cover/remote)
✨Tip Number 1
Familiarise yourself with the latest trends in paid social advertising. Follow industry leaders on platforms like LinkedIn and Twitter to stay updated on best practices and emerging strategies that you can discuss during your interview.
✨Tip Number 2
Prepare to showcase your analytical skills by bringing examples of past campaigns you've managed. Be ready to discuss specific metrics, tools used, and how your strategies led to measurable results for clients.
✨Tip Number 3
Network with professionals in the digital marketing space, especially those who have experience with paid social campaigns. Engaging in conversations can provide insights into the role and may even lead to referrals.
✨Tip Number 4
Demonstrate your understanding of client management by preparing scenarios where you've successfully built relationships with clients. Highlight your communication skills and how you’ve effectively presented campaign strategies and results.
We think you need these skills to ace Senior Paid Social Account Manager (maternity cover/remote)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in managing large-scale paid social campaigns. Emphasise your analytical skills and any specific platforms you've worked with, such as Facebook Ads Manager or Google Campaign Manager.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about paid social marketing and how your previous experiences align with the responsibilities outlined in the job description. Mention your ability to drive innovative strategies and your client management skills.
Showcase Relevant Achievements: Include specific examples of successful campaigns you've managed, focusing on metrics that demonstrate your impact. Highlight any experience with A/B testing, incrementality testing, or using analytics tools to optimise campaign performance.
Research Artefact: Familiarise yourself with Artefact's services and recent projects. Understanding their approach to data-driven marketing will help you tailor your application and show that you're genuinely interested in contributing to their team.
How to prepare for a job interview at Artefact
✨Showcase Your Analytical Skills
As a Senior Paid Social Account Manager, you'll need to demonstrate your strong analytical mindset. Be prepared to discuss specific examples of how you've used data to drive campaign performance and make strategic decisions in previous roles.
✨Familiarise Yourself with Current Trends
Stay updated on the latest trends in paid social advertising. During the interview, mention recent changes in platforms like Facebook and Instagram, and how you would adapt strategies to leverage these updates for client success.
✨Prepare for Client Management Scenarios
Since this role involves being the main point of contact for clients, think of scenarios where you've successfully managed client relationships. Be ready to share how you handled challenges and maintained strong partnerships.
✨Demonstrate Team Collaboration Experience
Highlight your experience working with cross-functional teams. Discuss how you've collaborated with creative teams to develop high-performing ad creatives and how you fostered a culture of learning among junior team members.
