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- Tasks: Lead and optimise paid social campaigns while ensuring client goals are met.
- Company: Join Artefact, a fast-growing data service provider transforming businesses with data-driven marketing.
- Benefits: Enjoy hybrid working, a dynamic team environment, and opportunities for professional growth.
- Why this job: Be part of a cutting-edge company that values innovation and data impact in marketing.
- Qualifications: 5+ years in paid social, strong analytical skills, and experience with major platforms required.
- Other info: This is a maternity cover role, perfect for those seeking flexibility and challenge.
The predicted salary is between 36000 - 60000 £ per year.
Position: Senior Account Manager – Paid Social
Location: Hybrid
Type: Maternity cover
Reports to: Account Director
Who we are
Artefact is a new generation of data service provider, specialising in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organisations. We are proud to say we’re enjoying skyrocketing growth. Our broad range of data-driven solutions in data consulting and digital marketing are designed to meet our clients’ specific needs, always conceived with a business-centric approach and delivered with tangible results.
Job Summary:
As a Senior Account Manager – Paid Social, you will be responsible for overseeing the strategy, execution, and performance of paid social campaigns. You will act as a point of contact for clients, ensuring their business objectives are met while driving innovative and data-driven paid social strategies. This role requires a strong analytical mindset, excellent communication skills, and hands-on experience managing large-scale paid social campaigns across platforms such as Facebook, Instagram and YouTube.
Key Responsibilities:
- Strategy & Planning: Develop and implement paid social strategies that align with clients' business goals and KPIs. Conduct market research and competitor analysis to identify new opportunities. Stay up to date with paid social trends, platform updates, and industry best practices.
- Campaign Management & Execution: Plan, execute, and optimize paid social campaigns across multiple platforms. Ensure proper audience targeting, ad placements, creative testing, and budget allocation. Work closely with creative teams to develop high-performing ad creatives and messaging. Monitor campaign performance, troubleshoot issues, and adjust strategies as needed. Understanding of incrementality testing and previous experience setting up brand, search and conversion lift studies across Google and Meta.
- Client & Stakeholder Management: Serve as the main point of contact for clients, providing regular updates and performance insights. Present campaign strategies, results, and recommendations to clients. Build and maintain strong relationships with platform partners such as Meta and Google.
- Analysis & Reporting: Analyze campaign performance using data from platforms and analytics tools. Generate detailed reports with actionable insights and optimization recommendations. Use A/B testing and data-driven approaches to continuously improve campaign results.
- Team Collaboration & Leadership: Mentor and support junior team members, fostering a culture of learning and development. Collaborate with cross-functional teams, including display and search. Forward thinking with creative development and best practices.
Qualifications & Skills:
- 5+ years of experience in paid social with hands on experience in platform.
- Proven expertise in managing large-scale paid social campaigns with significant budgets.
- Strong knowledge of Facebook Ads Manager.
- Preferred knowledge of Google Campaign Manager and DV360.
- Experience with analytics tools such as Google Analytics, Meta Pixel, and third-party attribution platforms.
- Experience with YouGov Data analysis to measure awareness, consideration and purchase intent.
- Experience interpreting MMM outputs and how to apply learning to the Paid Social strategy.
- Strong analytical skills and ability to interpret campaign performance data.
- Excellent communication, presentation, and client management skills.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
Working Conditions
Remote position for maternity cover.
If you're a results-driven paid social expert who thrives in a dynamic environment, we’d love to hear from you!
Senior Paid Social Account Manager (Maternity Cover/Hybrid) employer: Artefact
Contact Detail:
Artefact Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Social Account Manager (Maternity Cover/Hybrid)
✨Tip Number 1
Familiarise yourself with the latest trends in paid social advertising, especially on platforms like Facebook and Instagram. Being able to discuss recent updates or successful campaigns during your interview can demonstrate your passion and expertise in the field.
✨Tip Number 2
Prepare to showcase your analytical skills by bringing examples of how you've used data to drive campaign success. Highlight specific metrics or case studies that illustrate your ability to optimise campaigns based on performance data.
✨Tip Number 3
Network with professionals in the industry, particularly those who have experience with Artefact or similar companies. Engaging with them on platforms like LinkedIn can provide insights into the company culture and expectations, which you can leverage during your application process.
✨Tip Number 4
Demonstrate your client management skills by preparing examples of how you've successfully built relationships with clients in previous roles. Be ready to discuss how you’ve handled challenges and ensured client satisfaction, as this is crucial for the Senior Account Manager position.
We think you need these skills to ace Senior Paid Social Account Manager (Maternity Cover/Hybrid)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in managing large-scale paid social campaigns. Emphasise your analytical skills and any specific platforms you've worked with, such as Facebook Ads Manager or Google Campaign Manager.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data-driven marketing and how your previous experiences align with the responsibilities of the Senior Paid Social Account Manager role. Mention specific achievements that demonstrate your ability to drive results.
Showcase Relevant Skills: Clearly outline your expertise in campaign management, client communication, and data analysis. Use examples from your past roles to illustrate how you have successfully implemented strategies that meet business objectives.
Highlight Team Collaboration: Since this role involves mentoring junior team members and collaborating with cross-functional teams, include examples of how you've successfully worked in team settings and contributed to a positive team culture.
How to prepare for a job interview at Artefact
✨Showcase Your Analytical Skills
As a Senior Paid Social Account Manager, you'll need to demonstrate your strong analytical mindset. Be prepared to discuss specific examples of how you've used data to drive campaign performance and make strategic decisions in previous roles.
✨Know the Platforms Inside Out
Familiarise yourself with the latest updates and features of platforms like Facebook, Instagram, and YouTube. During the interview, mention any recent trends or changes you've leveraged in your campaigns to show that you're up-to-date and proactive.
✨Prepare for Client Management Scenarios
Expect questions about how you handle client relationships and manage expectations. Think of examples where you've successfully communicated campaign strategies and results to clients, and how you've built strong partnerships with platform partners.
✨Demonstrate Team Collaboration
This role involves mentoring junior team members and collaborating with cross-functional teams. Be ready to share experiences where you've led a team or worked closely with others to achieve campaign goals, highlighting your leadership and teamwork skills.
