At a Glance
- Tasks: Lead the SEO content strategy and develop impactful content for diverse clients.
- Company: Join Artefact, a rapidly growing data service provider transforming digital marketing.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative environment with fun team-building activities and a focus on diversity.
- Why this job: Be part of a dynamic team driving innovation in SEO and digital marketing.
- Qualifications: 5+ years in SEO, with strong management and content strategy skills.
The predicted salary is between 56700 - 69300 £ per year.
SEO Content Director
Who we are
Artefact is a new generation of data service provider, specialising in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organisations.
We are proud to say we're enjoying skyrocketing growth.
Our broad range of data-driven solutions in digital marketing and data consulting are designed to meet our clients' specific needs, always conceived with a business-centric approach and delivered with tangible results.
Our data-driven services are built upon the deep AI expertise we've acquired with our 1,000+ client base around the globe.
We have over 2000 employees across 26 offices who are focused on accelerating digital transformation.
Thanks to a unique mix of company assets: state-of-the-art data technologies, lean AI agile methodologies for fast delivery, and cohesive teams of the finest business consultants, data analysts, data scientists, data engineers, and digital experts, all dedicated to bringing extra value to every client.
Reports to
- Head of SEO
- About the SEO Team
- 20+ strong SEO team based in London and Cornwall, UK
- We are a close-knit team who work hard but also have a lot of fun
- Although we have a hierarchy, we like to operate in an open and inclusive way
- No idea or question is a bad one - if you want to see change, then be the change, and if you want to make something happen, just say!
- The team is made up of SEO generalists, technical SEO experts, SEO content writers and Digital PR specialists
- We have great collaboration between our main London office and our satellite Cornwall office. Last year we went on a trip to Cornwall together - we surfed, walked and had fun.
- These trips aren't mandatory, so if they're not for you that’s ok too!
- We work with clients across automotive, luxury fashion, travel, charity, technology sectors and more!
- The DEI team at Artefact is led by two members of the SEO team - DEI is very important to us
- Main Responsibilities
- Set and own the department's SEO content strategy, standards and ways of working.
- Turn client objectives and search insights into commercially focused content strategies with clear, business-aligned success measures.
- Develop effective content strategies which align with the other SEO disciplines (tech and digital PR) to help our clients exceed their goals.
- Define best practice methodologies, sharing with the wider team and ensuring full integration with all Organic projects, with focus on GEO
- Challenge briefs and provide clear, evidence-based strategic recommendations.
- Work confidently with senior stakeholders.
- Support existing clients, new opportunities and pitches.
- Champion the agency's content-planning process and standards.
- Work across several teams as the senior content-strategy specialist.
Skills and Experience
Essential
- At least five years' SEO experience, including two+ years in a management role.
- Proven ability to develop commercially focused SEO content strategies and lead complex projects involving clients, internal teams and third parties.
- Strong knowledge of keyword research, content audits, gap analysis, briefing, production and optimisation, balancing search performance with audience, brand and conversion needs.
- Strong analytical skills and experience using a range of SEO tools to inform decisions, measure performance and demonstrate results.
- Excellent client-management and communication skills, with the ability to explain complex concepts and influence senior stakeholders.
- Experience managing, mentoring and developing team members while building a collaborative, accountable culture.
- Up-to-date knowledge of search developments and Google best practice, with excellent attention to detail and proficiency in Google Workspace.
Desirable
- Appreciation of UX best practice principles and how these should align with SEO recommendations
- Experience using seo Clarity
- Why You Should Join Us
- Client business obsession: constantly listening to clients, and then continuously testing, enhancing, and keeping up with clients' changing challenges and needs
- Artefact is the place to be: come and build the future of marketing
- Progress: Every day offers new challenges and new opportunities to learn
- Culture: join the best team you could ever imagine
- Entrepreneurship: You will be joining a team of driven entrepreneurs. We won't give up until we make a huge dent in this industry!
- #J-18808-Ljbffr
SEO Content Director in London employer: Artefact
Artefact is an exceptional employer, offering a vibrant work culture in the heart of London where innovation thrives. With a strong focus on employee growth and development, we provide opportunities to lead cutting-edge projects that integrate AI technologies into SEO practices, ensuring our team members are at the forefront of industry advancements. Join us for a meaningful career where your expertise will drive impactful results for enterprise clients while enjoying the collaborative and dynamic environment we foster.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Content Director in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Artefact and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Artefact are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Artefact on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Artefact. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SEO Content Director in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Artefact. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Artefact:Show us that you’ve done your homework! In your application, briefly mention what you admire about Artefact’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Artefact
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Artefact will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Artefact, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
