At a Glance
- Tasks: Lead innovative Paid Media strategies for top travel brands and manage significant ad budgets.
- Company: Join Artefact, a fast-growing data service provider transforming digital marketing.
- Benefits: Enjoy 25 days annual leave, healthcare, gym membership, and career development opportunities.
- Other info: Collaborative culture with regular socials and international opportunities across 26 offices.
- Why this job: Make an impact in the dynamic world of digital marketing with leading brands.
- Qualifications: 7-8 years in Paid Media, strong analytical skills, and team leadership experience.
The predicted salary is between 60750 - 74250 £ per year.
Paid Media Account Director - Maternity Cover
Who we are
Artefact is a new generation of data service provider, specialising in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organisations.
We are proud to say we’re enjoying skyrocketing growth.
Our broad range of data-driven solutions in digital marketing and data consulting are designed to meet our clients’ specific needs, always conceived with a business-centric approach and delivered with tangible results.
Our data-driven services are built upon the deep AI expertise we’ve acquired with our 1000+ client base around the globe.
We have over 2000 employees across 26 offices who are focused on accelerating digital transformation.
Thanks to a unique mix of company assets: state-of-the-art data technologies, lean AI agile methodologies for fast delivery, and cohesive teams of the finest business consultants, data analysts, data scientists, data engineers, and digital experts, all dedicated to bringing extra value to every client.
- Reports to
- Group Account Director
We’re looking for an energetic and ambitious Paid Media Account Director to work with us on some of the biggest names in Travel.
You’ll be responsible for millions in ad spend and will be instrumental in creating media plans & developing innovative strategies to drive client growth.
You will be joining a collaborative team with a great culture and will be working with trusted clients.
Leading a renowned client, you will be supported by the Group Account Director and the rest of the team.
This role will give you the opportunity to share your knowledge, develop the team and contribute greatly to the growth of the client.
- Main responsibilities
- Paid Media/ Cross-Channel Strategy
- Work with the Group Account Director to build a strong and innovative Paid Media advertising offering across all Paid Channels managed for the client (including, but not limited, to Paid Search, Paid Social, Programmatic Display, Online Video, CTV, Native, etc)
- Oversee Paid Media campaigns execution, optimisation and management
- Lead with investment and strategy planning across the Paid Media activity
- Lead with end-of-month finance reconciliation, invoices and POs
- Design testing frameworks, making sure to follow best practices and test the latest features, technologies and partners to bring added value
- Provide Paid Media advertising consultancy and training for clients
- Maximise the value of the Paid Media advertising we produce by advising clients on best practices across reporting, measurement and attribution
- Lead with the development of Paid Media business reviews, cross-sells and pitch material
- Be proactive in feeding back good results, data trends, case studies, discovered techniques and tools to the Group Account Director and colleagues
- Lead with the development of processes, automation and best practices across the Paid Media department and the wider agency team
- Strengthen client relationship - Build trusted relationships with senior client stakeholders
- Lead client strategy sessions. Present campaign performance and strategic recommendations
- Challenge client thinking through insight-led recommendations. Act as the senior escalation point
- Be able to demonstrate good communication skills and possess the ability to converse well with other team members and clients in a clear, understandable way
- Demonstrate a strong work ethic, with a positive and flexible attitude, and the ability to work independently and as part of a team
- Have the ability to lead and develop people through training and by setting an example
- Supporting the development of other members of the team
- Good time management and organisational skills
- Commertial
- Grow Account Revenue
- Participate/lead in new media proposals and new client pitches
- Analytical Skills & Tools
- Demonstrate advanced knowledge in Paid Media Platforms (Google Ads, Microsoft, SA360, DV360, Meta, Amazon, Criteo, You Tube, Tik Tok, etc)
- Demonstrate advanced knowledge in Ad Serving: Campaign Manager (CM360) is a must
- Good understanding of GA360 and other products of the GMP suite
- Good understanding of Measurement Frameworks, MMM partners, Incrementality Testing, A/B Testing
- Experience working with industry-leading Paid Media Partners
- Experience managing large budgets using budget trackers and applying automation via Supermetrics or equivalent
- Use A/B testing and data-driven approaches to continuously improve campaign results
- Have an analytical mind and possess problem-solving skills
- Be a creative thinker and possess excellent attention to detail
Skills required
- Have a minimum of 7-8 years’ experience in a Paid Media role
- Understanding of the travel vertical preferred
- Demonstrate previous experience in implementing and managing medium to large Paid Media campaigns
- Experience interpreting MMM outputs and how to apply learning to the Paid Media strategy
- Experience managing junior members of the team and supporting their development
- Advanced user knowledge of Excel
Why join Artefact?
At Artefact, you'll work with leading brands alongside experts in Data, AI and Digital Marketing, helping shape the future of Retail Media.
As part of our growing team, you'll enjoy
- 25 days' annual leave, plus bank holidays, increasing with service - up to five days
- Birthday day off
- Westfield healthcare
- Subsidised gym membership, wellbeing initiatives and Cycle to Work scheme
- Interest-free season ticket loan
- Learning, career development and international opportunities across 26 global offices
- Regular team socials and company events
- Plus, the opportunity to work with some of the world's leading brands as part of one of the fastest-growing Retail Media teams in the industry
- #J-18808-Ljbffr
Paid Media Account Director - London, UK employer: Artefact
Artefact is an exceptional employer, offering a dynamic hybrid working environment that fosters collaboration between our London and Cornwall offices. With a strong focus on employee growth, we provide extensive learning opportunities, generous annual leave, and unique benefits like a birthday day off and subsidised gym memberships, all while being part of a diverse team dedicated to transforming data into impactful business solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Account Director - London, UK
✨Show Your Creative Side
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We think you need these skills to ace Paid Media Account Director - London, UK
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Artefact. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
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How to prepare for a job interview at Artefact
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Artefact will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Artefact, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
