At a Glance
- Tasks: Lead a dynamic SEO team and drive innovative strategies for global clients.
- Company: Join Artefact, a fast-growing data service provider transforming digital marketing.
- Benefits: Enjoy a collaborative culture, career development, and exciting team events.
- Other info: Maternity cover role with opportunities for growth and innovation.
- Why this job: Make a real impact in the evolving world of SEO and AI Search.
- Qualifications: 10+ years in SEO with strong leadership and strategic skills.
The predicted salary is between 80000 - 100000 £ per year.
Artefact is a new generation of data service provider, specialising in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organisations. We are proud to say we're enjoying skyrocketing growth.
Our broad range of data-driven solutions in digital marketing and data consulting are designed to meet our clients' specific needs, always conceived with a business-centric approach and delivered with tangible results. Our data-driven services are built upon the deep AI expertise we've acquired with our 1000+ client base around the globe.
We have over 2000 employees across 26 offices who are focused on accelerating digital transformation. Thanks to a unique mix of company assets: state-of-the-art data technologies, lean AI agile methodologies for fast delivery, and cohesive teams of the finest business consultants, data analysts, data scientists, data engineers, and digital experts, all dedicated to bringing extra value to every client.
About the SEO Team:
- 20+ strong SEO team based in London and Cornwall, UK
- A close-knit team who work hard but also have a lot of fun
- Although we have a hierarchy, we like to operate in an open and inclusive way
- No idea or question is a bad one – if you want to see change, then be the change, and if you want to make something happen, just say
- The team is made up of SEO generalists, technical SEO experts, SEO content writers and Digital PR specialists
- Great collaboration between our main London office and our satellite Cornwall office
- Last year we went on a trip to Cornwall together – we surfed, walked and had fun. These trips aren't mandatory, so if they're not for you that's ok too
- We work with clients across automotive, luxury fashion, travel, charity, technology sectors and more!
- The DEI team at Artefact is led by two members of the SEO team – DEI is very important to us
Main Responsibilities:
- Support in leading a multidisciplinary SEO team across Technical SEO, Content, Analytics, and Digital PR
- Foster a collaborative, inclusive, and high-performing team culture, supporting career development, capability growth, and delivery excellence across the department
- Updating the wider agency in the monthly Townhall RE SEO & Commercials
- Define best practice methodologies, sharing with the wider team and ensure full integration with all Organic projects and ensure high standards of strategic thinking, delivery quality, and client service
- Work closely with senior leadership to support operational planning, team resourcing, commercial priorities, and management of SEO tools and partnerships
- The role manages direct reports across Technical SEO, Content and Digital PR
Clients:
- Lead integrated SEO and AI Search strategies across a portfolio of enterprise and global clients, ensuring campaigns align with wider marketing and commercial objectives while driving measurable business impact
- Act as a senior strategic advisor on evolving search behaviours, including AI Overviews, LLM visibility, AI assistants, and generative search experiences, translating complex opportunities into actionable recommendations for senior stakeholders
- Facilitate the implementation of efficiencies across SEO/GEO workflows and client deliverables across SEO
- Work closely with other Account Directors and Heads of Department to ensure work produced for clients is best in class, innovative and consistent across all clients
- Track record of growing organic traffic and revenue at scale, with demonstrable commercial impact
- Strong commercial and stakeholder management skills, with the ability to build trust across marketing, product, engineering, and leadership teams
- Demonstrable understanding of how AI can enhance SEO workflows, operational efficiency, and search strategy development
- Lead thinking around AI Search / GEO (Generative Engine Optimisation)
- Help evolve Artefact's AI Search methodologies, frameworks, and product offerings
- Advise clients on visibility across platforms such as ChatGPT, Google AI Overviews, Gemini, Claude, Perplexity, and Copilot
- Support the development of new measurement frameworks for AI visibility, citations, mentions, and share of voice
- Stay ahead of industry developments and bring innovative thinking into client work and agency propositions
Agency/ Commercial:
- Represent Artefact's SEO and AI Search expertise through thought leadership, industry events, speaking opportunities, and internal enablement initiatives
- Support commercial growth through new business pitches, RFPs, strategic presentations, and identification of client growth opportunities
- Work closely with leadership teams to support commercial performance and growth
Skills and Experience:
- 10+ years' experience in SEO, including significant experience in a senior leadership role within an agency or enterprise environment
- Proven experience leading and developing multidisciplinary teams, including direct line management, mentoring, and succession planning
- Strong expertise across all pillars of SEO and AI Search/GEO, including Technical SEO, Content, Digital PR, and performance measurement
- Deep understanding of evolving search ecosystems, including AI Search, search engine algorithms, SERP developments, and changing user behaviours
- Strong commercial awareness with experience supporting business growth through strategic recommendations, pitches, client expansion and proposition development
- Strong analytical and data interpretation skills, with experience using performance data to support decision-making, forecasting, and reporting
- Excellent communication, presentation, and stakeholder management skills, with the ability to translate complex SEO and AI Search concepts into clear business recommendations for both technical and non-technical audiences
- Experience defining and delivering integrated search strategies across SEO disciplines and wider marketing channels, including Digital PR, PPC, Analytics, and brand-building activity
- Strong problem-solving skills and technical understanding of crawling, rendering, indexation, and search engine accessibility principles
- Experience identifying opportunities to automate workflows and improve operational efficiency across SEO and AI Search delivery through AI, scripting, tooling, or process optimisation
- Experience embedding AI into team ways of working, including scaling delivery, improving productivity, and accelerating insight generation
- Experience defining methodologies, frameworks, or propositions within an agency or consultancy environment
- Experience measuring and improving visibility across AI Search platforms, including AI visibility, citations, share of voice, or generative search performance
- Experience working with enterprise and global brands across multiple markets and stakeholders
- Familiarity with data infrastructure and reporting environments such as BigQuery, Looker Studio, APIs, or automated dashboards
- Experience driving cross-functional initiatives across Search, Data, Product, Engineering, or Analytics teams
- Experience contributing to thought leadership, industry events, training programmes, speaking engagements, or published content
- Understanding of UX, CRO, and digital experience principles and how these support organic growth
- Curiosity for emerging technologies and a track record of introducing innovation into ways of working
Why You Should Join Us:
- Client business obsession: constantly listening to clients, and then continuously testing, enhancing, and keeping up with clients' changing challenges and needs
- Artefact is the place to be: come and build the future of marketing
- Progress: Every day offers new challenges and new opportunities to learn
- Culture: join the best team you could ever imagine
- Entrepreneurship: You will be joining a team of driven entrepreneurs. We won't give up until we make a huge dent in this industry!
Please note: this is a maternity cover position with an expected duration of 9–12 months.
Head of SEO (Maternity Cover) in London employer: Artefact
Artefact is an exceptional employer, offering a dynamic work culture that fosters collaboration and inclusivity within its talented SEO team based in London and Cornwall. With a strong emphasis on employee growth and development, Artefact provides unique opportunities to engage with cutting-edge AI technologies while working with a diverse portfolio of clients across various sectors. The company's commitment to innovation and client success, combined with fun team-building activities, makes it a rewarding place for professionals seeking meaningful careers in data-driven digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Head of SEO (Maternity Cover) in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you tailor your responses and show that you're genuinely interested in being part of their team.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources to get comfortable with common questions. The more you practice, the more confident you'll feel when it’s time to shine in front of the hiring team.
✨Tip Number 4
Don’t forget to follow up after your interview! A simple thank-you email can go a long way in leaving a positive impression. It shows your enthusiasm for the role and keeps you fresh in their minds as they make their decision.
We think you need these skills to ace Head of SEO (Maternity Cover) in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of SEO role. Highlight your experience in leading SEO teams and your expertise in AI Search. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for Artefact. Share your passion for data-driven marketing and how you can contribute to our growth. Be genuine and let your personality shine through!
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how you've driven organic traffic and revenue in previous roles. Numbers speak volumes, and we love seeing tangible results.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining our team at Artefact!
How to prepare for a job interview at Artefact
✨Know Your SEO Stuff
Make sure you brush up on the latest trends in SEO, especially around AI Search and generative search experiences. Be ready to discuss how you've applied these concepts in your previous roles and how they can benefit the company.
✨Showcase Your Leadership Skills
As a Head of SEO, you'll need to demonstrate your ability to lead and develop teams. Prepare examples of how you've fostered a collaborative culture and supported team growth in your past positions.
✨Understand the Business Impact
Artefact is all about transforming data into business impact. Be prepared to discuss how your SEO strategies have driven measurable results in terms of organic traffic and revenue growth for previous clients.
✨Be Ready for Technical Questions
Expect some deep dives into technical SEO topics. Brush up on your knowledge of crawling, rendering, and indexation principles, and be ready to explain how you've tackled these challenges in the past.
