At a Glance
- Tasks: Support retention marketing campaigns and enhance supporter journeys for a leading football club.
- Company: Join Arsenal, one of the most famous clubs in world football with a rich heritage.
- Benefits: Enjoy generous holidays, flexible working, and great health benefits.
- Other info: Be part of a diverse team committed to equality and inclusion.
- Why this job: Make a real impact on supporter engagement while working in a dynamic environment.
- Qualifications: Experience in retention marketing and strong communication skills are essential.
The predicted salary is between 29250 - 35750 £ per year.
We're looking for a Commercial Marketing Executive (Retention) to help deliver marketing campaigns that strengthen supporter engagement and drive revenue growth across our commercial experience-based products. As part of our Commercial Marketing team, you'll support the delivery of retention-focused marketing strategies across seasonal memberships, ticketing and hospitality. Working in a fast-paced and collaborative environment, you'll help create seamless supporter journeys, optimise campaign performance and deliver exceptional experiences that keep supporters connected with our club.
We are one of the most famous clubs in world football, with a rich heritage and history of success. Beyond that, we are passionate about our local community and have a wide variety of opportunities and career paths for all. We have a very defined purpose: to act for a winning team, culture and community. We achieve this by ensuring we are courageous in the pursuit of progress, we champion our community and each other, and that we do the right thing.
Our Commitment to Safeguarding: We are committed to ensuring that our environments for children, young people and adults at risk remain safe and inclusive. We therefore require successful candidates to complete a DBS check and other essential background checks prior to starting their employment.
Your day-to-day:
- Support retention marketing campaigns - you will help plan, execute and optimise campaigns across owned, paid and earned channels to drive engagement and retention.
- Manage stakeholder relationships - you'll act as a key marketing contact for colleagues working across seasonal memberships, ticketing and hospitality.
- Enhance supporter journeys - you will design and optimise supporter experiences across multiple touchpoints to encourage long-term engagement.
- Monitor campaign performance - you'll review engagement data, identify opportunities and recommend improvements to maximise results.
- Develop creative campaigns - you will work with internal teams and agency partners to produce channel-specific creative assets.
- Leverage supporter insights - you'll utilise audience insights and performance data to deliver targeted and effective campaigns.
- Produce reporting and analysis - you will collaborate with Digital and Insights colleagues to track KPIs and deliver accurate performance reporting.
- Champion cross-functional collaboration - you'll connect campaigns across content, retail and other commercial areas to maximise supporter engagement throughout the marketing funnel.
What we are looking for:
- Retention marketing experience - you've supported commercially focused retention marketing campaigns that have delivered measurable results.
- Multi-channel marketing knowledge - you understand how paid, owned and earned media channels work together to achieve campaign objectives.
- Hands-on campaign delivery skills - you're comfortable using owned-channel marketing platforms, including email marketing tools.
- Data-driven mindset - you can interpret performance data and translate insights into actionable recommendations.
- Relationship-building ability - you confidently collaborate with stakeholders and manage external agency relationships effectively.
- Excellent communication skills - you build positive working relationships and communicate clearly with a range of audiences.
- Commercial acumen and accountability - you're motivated by delivering tangible outcomes while maintaining high standards of quality and efficiency throughout.
Why choose us: At Arsenal, we want everyone to feel a sense of trust and belonging, so we are proud of both our club values and also what we offer to our employees. As one of our Gunners, you will receive:
- An exciting reward and recognition scheme.
- Generous holiday allowance which increases with your length of service.
- Great internal learning and development programmes.
- A flexible hybrid working model.
- Priority access to apply for match tickets.
- A competitive health and wellbeing benefits package.
- A leading Employee Assistance Programme.
- Great discounts with some of our Partners.
- An opportunity to play a vital role in delivering our ED&I strategy by joining one of our Employee Networks.
Arsenal for Everyone is our commitment to promoting and embracing equality, diversity and inclusion, so that everyone connected to the club feels like they belong to the same Arsenal family. We believe that diversity of background, skills and experience drives our success on and off the pitch.
We are a Disability Confident Leader. We actively welcome and encourage applications from people with disabilities and long-term health conditions. If you need disability-related adjustments to the recruitment process, please indicate this in the application.
Application Closing Date - Friday 20th November 2026. Updates on the status of your application will be sent via email, please routinely check your spam and junk folders.
Commercial Marketing Executive (Retention) in London employer: Arsenal Group
Arsenal Group is dedicated to fostering a supportive environment for its players and staff, emphasizing holistic care and community involvement. The club's commitment to professional development and a collaborative culture makes it an appealing workplace for those passionate about sports and community service.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Marketing Executive (Retention) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Arsenal Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Arsenal Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Arsenal Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Arsenal Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Commercial Marketing Executive (Retention) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Arsenal Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Arsenal Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Arsenal Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Arsenal Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Arsenal Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Arsenal Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.