At a Glance
- Tasks: Lead exciting brand campaigns and create unforgettable experiences for our supporters.
- Company: Join one of the most famous football clubs with a rich heritage.
- Benefits: Enjoy generous holidays, flexible working, and great health benefits.
- Other info: Be part of a diverse team committed to equality and inclusion.
- Why this job: Make a real impact by connecting with fans through innovative storytelling.
- Qualifications: Experience in brand management and a passion for creative marketing.
The predicted salary is between 40000 - 50000 £ per year.
We are looking for a Brand and Experience Manager to play a critical role supporting in the delivery of our brand expressions, deepening our connection with supporters and delivering commercial impact for our club.
In this exciting role, you'll build and enhance your understanding of how our supporters experience our brand, and seek to engage them through storytelling and physical and digital experiences. Working closely with our Senior Brand Marketing Manager, you'll collaborate with cross functional teams and agencies in the delivery of brand marketing campaigns, high impact club moments and supporter-first experiences; elevating how we connect with our supporters both inside and beyond our stadium.
Who we are
We are one of the most famous clubs in world football, with a rich heritage and history of success. Beyond that, we are passionate about our local community and, behind the scenes, we have a wide variety of opportunities and career paths for all. We have a very defined purpose: to act for a winning team, culture and community. We achieve this by ensuring we are courageous in the pursuit of progress, we champion our community and each other, and that we do the right thing (even when no one is looking).
Our Commitment to Safeguarding
We are committed to ensuring that our environments for children, young people and adults at risk remain safe and inclusive. We therefore require successful candidates to complete a DBS check and other essential background checks prior to starting their employment. Depending on the responsibilities of the role, a DBS will be either a basic, standard, or enhanced check.
Your day-to-day
- Deliver best-in-class brand campaigns - you'll be entrusted with the delivery of key club brand moments through world-class, fully integrated marketing campaigns; leaning into impactful storytelling to nurture supporter connection, and cultivating digital and in-person experiences that engage supporters all around the world.
- Support commercial campaign integration - you will partner with the Commercial Marketing team to add a brand voice to campaign development and delivery.
- Champion our supporters - you'll relish the opportunity to handle on-the-ground delivery of supporter collaboration projects and experiences that bring supporters closer to our club both locally and globally.
- Collaborate with wider colleagues and external partners - you will work closely with the Brand Marketing team and have crucial input across a range of projects, and you'll collaborate with external agencies and internal Supporter Experience teams to deliver brand led, supporter-first campaigns and experiences.
- Act as a brand guardian - you'll proudly act as an ambassador of our brand and oversee the delivery of consistent brand assets across all supporter touchpoints.
What we are looking for
- Experience in brand management - you come with extensive experience in brand management for a global brand, sports or cultural organisation with extensive integrated campaign delivery, that also includes physical events/activations.
- Passion for your craft - you're a passionate, creative and curious brand marketeer, with a proven track record in delivering world-class campaigns and physical experiences.
- Exceptional team player - you thrive when you're building winning relationships with a diverse range of colleagues and working collaboratively with cross functional teams.
- Excellent communicator - you can communicate effectively with a broad range of colleagues across all levels, tailoring your tone and style as required.
- Organised and adaptable approach - you're confident managing projects end-to-end and you've got a can-do attitude, with a capacity to manage multiple projects with numerous stakeholders, at pace.
- Forward-thinking mindset - you're a go-getter, always thinking about opportunities for us to innovate and break the mould, in a way that aligns with our brand and values; and you have a desire and drive to move our club forward.
Why choose us
At Arsenal, we want everyone to feel a sense of trust and belonging, so we are proud of both our club values and also what we offer to our employees. As one of our Gunners, you will receive:
- An exciting reward and recognition scheme.
- Generous holiday allowance which increases with your length of service.
- Great internal learning and development programmes.
- A flexible hybrid working model.
- Priority access to apply for match tickets.
- A competitive health and wellbeing benefits package.
- A leading Employee Assistance Programme.
- Great discounts with some of our Partners.
- An opportunity to play a vital role in delivering our ED&I strategy by joining one of our Employee Networks.
Discover why ‘Our Gunners’ are proud to be part of our team.
Arsenal for Everyone
Arsenal for Everyone is our commitment to promoting and embracing equality, diversity and inclusion, so that everyone connected to the club feels like they belong to the same Arsenal family. We believe that diversity of background, skills and experience drives our success on and off the pitch.
Disability Confident Leader
We are a Disability Confident Leader. We actively welcome and encourage applications from people with disabilities and long-term health conditions. If you need disability-related adjustments to the recruitment process, please indicate this in your application.
If you are likely to meet the definition of being a ‘disabled person’ according to the Equality Act 2010, you may be eligible to apply for an interview via the Disability Confident Scheme - please indicate this in your application form below. The information you share with us about your health or disability will not be used in recruitment decisions.
Application Closing Date - Friday 12th June 2026. Please note: we reserve the right to close the position early if application volumes are particularly high. We encourage you to get your application in sooner rather than later. Updates on the status of your application will be sent via email, please routinely check your spam and junk folders, as occasionally emails sent via the Teamtailor platform will find themselves there.
Good luck!
Brand and Experience Manager in London employer: Arsenal Football Club
At Arsenal, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions creativity and collaboration. Our commitment to employee growth is reflected in our extensive learning programmes and flexible working model, ensuring that every team member feels valued and empowered. With a focus on diversity and inclusion, we create a supportive environment where everyone can thrive, making it a truly rewarding place to work.
StudySmarter Expert Advice🤫
We think this is how you could land Brand and Experience Manager in London
✨Tip Number 1
Get to know the club inside out! Research their brand values, recent campaigns, and community initiatives. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral – which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising your storytelling skills. Think about how you can share your experiences in a way that aligns with the club's mission and values. Remember, they want to see your passion for brand management!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and ready to contribute to our exciting journey.
We think you need these skills to ace Brand and Experience Manager in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your passion for brand management shine through! Share specific examples of campaigns you've worked on and how they made an impact. We want to see that you’re not just ticking boxes but genuinely excited about the role.
Tailor Your Application:Make sure to customise your application to reflect the job description. Highlight your experience in delivering integrated marketing campaigns and how you’ve engaged supporters in the past. This shows us that you understand what we’re looking for and how you can contribute.
Be Clear and Concise:Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate a well-structured application that gets straight to the heart of your experience and skills.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our club and what we stand for.
How to prepare for a job interview at Arsenal Football Club
✨Know the Brand Inside Out
Before your interview, dive deep into the club's history, values, and recent campaigns. Understanding how the brand connects with its supporters will help you articulate your ideas on enhancing those connections during the interview.
✨Showcase Your Storytelling Skills
Prepare examples of how you've used storytelling in past campaigns. Be ready to discuss how you can create engaging narratives that resonate with supporters, both digitally and in-person, as this is a key part of the role.
✨Demonstrate Collaboration
Think of specific instances where you've successfully collaborated with cross-functional teams. Highlight your ability to work with diverse groups and how you can bring that experience to enhance the club's brand marketing efforts.
✨Be Ready to Innovate
Come prepared with fresh ideas on how to elevate supporter experiences. Show that you're forward-thinking and eager to break the mould while aligning with the club's values, as this will demonstrate your passion for the role.
