At a Glance
- Tasks: Lead brand campaigns and create engaging experiences for supporters both online and offline.
- Company: Join one of the most famous football clubs with a rich heritage and community focus.
- Benefits: Generous holiday allowance, flexible working, health benefits, and exciting rewards.
- Other info: Be part of a diverse team committed to equality, diversity, and inclusion.
- Why this job: Make a real impact by connecting with supporters and enhancing their experience.
- Qualifications: Experience in brand management and a passion for delivering world-class campaigns.
The predicted salary is between 40000 - 50000 £ per year.
We are looking for a Brand and Experience Manager to play a critical role supporting the delivery of our brand expressions, deepening our connection with supporters and delivering commercial impact for our club. In this exciting role, you will build and enhance your understanding of how our supporters experience our brand, and seek to engage them through storytelling and both physical and digital experiences.
Working closely with our Senior Brand Marketing Manager, you will collaborate with cross‑functional teams and agencies to deliver brand marketing campaigns, high‑impact club moments and supporter‑first experiences; elevating how we connect with supporters both inside and beyond our stadium.
Your day-to-day
- Deliver best‑in‑class brand campaigns, leading key club brand moments through fully integrated marketing campaigns that nurture supporter connection and cultivate digital and in‑person experiences.
- Support commercial campaign integration by partnering with the Commercial Marketing team to embed a brand voice into campaign development and delivery.
- Champion our supporters by managing on‑ground delivery of supporter collaboration projects and experiences that bring supporters closer to our club locally and globally.
- Collaborate with wider colleagues and external partners, working closely with the Brand Marketing team and external agencies to deliver brand‑led, supporter‑first campaigns and experiences.
- Act as a brand guardian, proudly representing our brand and overseeing the delivery of consistent brand assets across all supporter touchpoints.
What we are looking for
- Experience in brand management for a global brand, sports or cultural organisation, with a strong track record in integrated campaign delivery, including physical events and activations.
- Passion for your craft, with a proven track record of delivering world‑class campaigns and physical experiences.
- Exceptional team player, building winning relationships with a diverse range of colleagues and collaborating across cross‑functional teams.
- Excellent communicator, able to engage a broad range of stakeholders and tailor tone and style accordingly.
- Organised, adaptable approach, managing projects end‑to‑end with a can‑do attitude and capacity to juggle multiple stakeholders at pace.
- Forward‑thinking mindset, proactively seeking opportunities for innovation that align with our brand and values, driving the club forward.
Why choose us
- An exciting reward and recognition scheme
- Generous holiday allowance which increases with your length of service
- Great internal learning and development programmes
- A flexible hybrid working model
- Priority access to apply for match tickets
- A competitive health and wellbeing benefits package
- A leading Employee Assistance Programme
- Great discounts with some of our partners
- An opportunity to play a vital role in delivering our ED&I strategy by joining one of our Employee Networks
Arsenal for Everyone
Arsenal for Everyone is our commitment to promoting and embracing equality, diversity and inclusion, ensuring everyone connected to the club feels they belong to the Arsenal family. We believe that diversity of background, skills and experience drives our success on and off the pitch.
Disability Confident Leader
We are a Disability Confident Leader. We actively welcome and encourage applications from people with disabilities and long‑term health conditions. If you need disability‑related adjustments to the recruitment process, please indicate this in your application. If you meet the definition of a disabled person according to the Equality Act 2010, you may be eligible to apply for an interview via the Disability Confident Scheme. The information you share about your health or disability will not be used in recruitment decisions.
Brand and Experience Manager employer: Arsenal Football Club
At Arsenal, we pride ourselves on being more than just a football club; we are a community that values trust, belonging, and diversity. As a Brand and Experience Manager, you will thrive in a dynamic environment that champions innovation and collaboration, with access to generous benefits, professional development opportunities, and a flexible working model. Join us in creating unforgettable experiences for our supporters while contributing to a culture that celebrates progress and inclusivity.
StudySmarter Expert Advice🤫
We think this is how you could land Brand and Experience Manager
✨Tip Number 1
Get to know the club inside out! Research their brand values, recent campaigns, and community initiatives. This will help you tailor your conversations and show that you're genuinely passionate about what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising your storytelling skills. Think of examples from your past experiences that showcase your brand management expertise and how you've engaged supporters in innovative ways.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team and being part of the Arsenal family.
We think you need these skills to ace Brand and Experience Manager
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your passion for brand management and sports shine through. We want to see how excited you are about creating amazing experiences for supporters!
Tailor Your Experience:Make sure to highlight your relevant experience in brand management and integrated campaigns. We love seeing how your past roles have prepared you for this exciting opportunity with us.
Be Clear and Concise:Keep your application clear and to the point. We appreciate well-structured responses that get straight to the heart of your skills and experiences without unnecessary fluff.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this fantastic role with our club.
How to prepare for a job interview at Arsenal Football Club
✨Know the Brand Inside Out
Before your interview, dive deep into the club's history, values, and recent campaigns. Understanding how the brand connects with its supporters will help you articulate your ideas on enhancing those connections during the interview.
✨Showcase Your Campaign Successes
Prepare specific examples of past integrated campaigns you've led, especially those that involved both physical events and digital experiences. Highlight your role in these projects and the impact they had on supporter engagement.
✨Emphasise Collaboration Skills
Since the role involves working with cross-functional teams, be ready to discuss how you've successfully collaborated with diverse groups in the past. Share stories that demonstrate your ability to build relationships and drive projects forward together.
✨Be Ready for Creative Problem-Solving
Think about challenges you've faced in previous roles and how you overcame them. The club is looking for a forward-thinking mindset, so come prepared with innovative ideas that align with their brand values and can drive the club's mission forward.
