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- Tasks: Drive growth through strategic business development and integrated marketing initiatives.
- Company: Join Drydens Law, a leading firm in the legal sector with a focus on client relationships.
- Benefits: Enjoy a permanent full-time role with competitive salary and professional development opportunities.
- Other info: Be part of a supportive team that values innovation and collaboration.
- Why this job: Make a real impact in a dynamic environment while enhancing your marketing and business development skills.
- Qualifications: Experience in B2B marketing and business development within professional services is essential.
The predicted salary is between 40000 - 50000 ÂŁ per year.
The Business Development and Marketing Manager will play a critical role in driving sustainable growth for Drydens Law by combining strategic business development, client relationship support, and integrated marketing delivery. Working closely with the Commercial Director, senior leadership, fee earners, and the Client Relationship Management (CRM) team, this role will lead initiatives to win new instructions, retain and grow existing client relationships, and strengthen the firm’s market positioning within the lender, debt purchaser, and commercial recoveries sectors. This is a commercially focused role suited to an experienced professional with a strong understanding of B2B marketing, relationship‑led business development, and professional services environments.
Key Responsibilities
- Business Development & Growth
- Develop and deliver a business development strategy aligned to the firm’s commercial objectives and sector focus.
- Identify, research, and qualify new business opportunities, target clients, and market segments.
- Support partners and senior stakeholders in converting opportunities into instructions through structured BD activity.
- Manage and develop a robust pipeline of prospects, tracking opportunities from initial engagement through to instruction.
- Coordinate cross‑selling and upselling opportunities across service lines and existing clients.
- Client Relationship & Account Management Support
- Work closely with the Client Relationship Team to support strategic client planning, retention, and relationship deepening.
- Assist in the preparation and delivery of client review meetings, including performance analysis, SLAs, and action tracking.
- Support the development of tailored client plans, marketing materials, and communications for key accounts.
- Manage client and tender portals, ensuring accurate, timely, and high‑quality submissions.
- Tenders, Proposals & Credentials
- Lead and coordinate responses to tenders, RFPs, and new business proposals.
- Develop compelling, compliant, and client‑focused proposal content, credentials documents, and presentations.
- Maintain and continuously improve the firm’s bank of credentials, case studies, and sector experience.
- Ensure all proposal activity aligns with brand guidelines and regulatory requirements.
- Marketing Strategy & Brand Management
- Develop and deliver an integrated marketing strategy that supports business development priorities.
- Strengthen brand positioning and market visibility across digital, social, events, and PR channels.
- Oversee the creation of high‑quality content for the website, social media, campaigns, and marketing collateral.
- Ensure consistent messaging that reinforces Drydens Law’s expertise, values, and commercial impact.
- Campaigns, Content & Digital Marketing
- Plan, execute, and measure targeted marketing and business development campaigns.
- Use insight, data, and market trends to shape thought leadership and client communications.
- Create engaging visual and written content, working with stakeholders to bring campaigns to life.
- Monitor campaign performance and continuously refine approaches to maximise ROI.
- Events & Market Engagement
- Own the planning and delivery of the firm’s events and sponsorship calendar.
- Deliver events designed to generate leads, support client relationships, and raise the firm’s profile.
- Manage pre‑ and post‑event communications, follow‑up activity, and effectiveness reporting.
- CRM, Systems & Reporting
- Own business development and marketing activity within Microsoft Dynamics CRM.
- Ensure accurate data capture, segmentation, and reporting to support pipeline management and campaign analysis.
- Produce regular reporting on BD activity, pipeline performance, and marketing effectiveness.
- Embed CRM best practice across teams to support consistency and insight.
- Stakeholder Engagement & Leadership
- Act as a trusted advisor to partners, senior leaders, and client‑facing teams on business development and marketing best practice.
- Coach and support colleagues to improve BD capability, including pitch preparation and client engagement.
- Collaborate across the firm to align BD and marketing activity with operational delivery.
- Governance, Risk & Quality
- Ensure all marketing and business development activity complies with regulatory and compliance requirements.
- Maintain high standards of accuracy, confidentiality, and professionalism.
- Support audits, client visits, and documentation as required.
Skills, Knowledge & Expertise
- Experience and existing relationships in the consumer and commercial legal debt recovery sector.
- Proven experience in a Business Development and/or Marketing role within professional services or a regulated environment.
- Strong understanding of B2B relationship‑led sales and marketing.
- Experience managing tenders, proposals, and client pitches.
- Demonstrable ability to support revenue growth and pipeline development.
- Excellent communication, influencing, and stakeholder management skills.
- Strong organisational skills with the ability to manage multiple priorities.
- Proficiency in MS Office, CRM systems (Microsoft Dynamics preferred), and Canva or similar tools.
- Exceptional attention to detail and commercial awareness.
Desirable
- Experience within legal services, recoveries, financial services, or a similar sector.
- Experience working directly with partners or senior fee earners.
- Knowledge of ESG‑led marketing or responsible business communications.
Drydens Law is an equal opportunities employer and is authorised and regulated by the Solicitors Regulation Authority and the Financial Conduct Authority. Pre‑employment screening includes credit, fraud, criminal record, and six‑year reference checks.
BD & Marketing Manager in Leeds employer: Arrow
Contact Detail:
Arrow Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land BD & Marketing Manager in Leeds
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to potential contacts. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your skills! Create a personal website or portfolio that highlights your achievements and projects. This is your chance to shine and demonstrate how you can add value to a company like Drydens Law. Make it visually appealing and easy to navigate.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. Practice common interview questions and think of examples from your past experiences that showcase your skills in business development and marketing.
✨Tip Number 4
Don’t forget to follow up! After an interview or networking event, send a quick thank-you email. It shows your appreciation and keeps you fresh in their minds. Plus, it’s a great opportunity to reiterate your interest in the role and the company.
We think you need these skills to ace BD & Marketing Manager in Leeds
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in B2B marketing and business development. We want to see how your skills align with our needs, so don’t hold back on showcasing your relevant achievements!
Showcase Your Understanding of the Sector: Demonstrate your knowledge of the consumer and commercial legal debt recovery sector in your application. We’re looking for someone who understands the market dynamics and can bring valuable insights to the table.
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate well-structured content that’s easy to read. Use bullet points where necessary to make your key achievements stand out!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team at Drydens Law!
How to prepare for a job interview at Arrow
✨Know Your Stuff
Before the interview, dive deep into Drydens Law's business model and recent developments in the legal debt recovery sector. Familiarise yourself with their client base and understand how your experience aligns with their needs. This will show that you're not just interested in the role but also invested in the company's success.
✨Showcase Your Strategy Skills
Be prepared to discuss specific strategies you've implemented in previous roles that led to business growth or improved client relationships. Use concrete examples to illustrate your ability to develop and deliver effective business development strategies, as this is crucial for the BD & Marketing Manager position.
✨Engage with Questions
Interviews are a two-way street! Prepare insightful questions about Drydens Law’s current marketing strategies and how they measure success. This not only demonstrates your interest but also gives you a chance to assess if the company aligns with your career goals.
✨Highlight Your Collaborative Spirit
Since this role involves working closely with various teams, be ready to share examples of how you've successfully collaborated with others in past positions. Emphasise your communication skills and ability to act as a trusted advisor, which is key for engaging with senior leaders and partners.