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- Tasks: Lead market expansion strategies and drive revenue growth for Citrix CSA.
- Company: Join Arrow Electronics, a leader in innovative IT solutions.
- Benefits: Competitive salary, supportive work environment, and opportunities for professional development.
- Why this job: Shape the future of tech sales and make a real impact in a dynamic market.
- Qualifications: 10+ years in sales strategy with strong analytical and communication skills.
- Other info: Remote work with a collaborative team and flat structures.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Position: CITRIX Sales Strategist – Citrix CSA
Arrow Enterprise Computing Solutions (ECS), a part of Arrow Electronics, brings innovative IT solutions to the market to solve complex business challenges. We deliver value-added distribution, business consulting and channel enablement services to leading technology manufacturers and their channel partners. We help businesses grow faster, operate efficiently and transform in a dynamic market.
Learn more at www.arrow.com.
Role: CITRIX Sales Strategist – Citrix CSA
We are seeking an experienced Sales Strategist to lead the design and execution of strategies that drive market expansion and long-term revenue growth for the Citrix CSA line of business. This role focuses on identifying new market opportunities, refining our go-to-market approach, and ensuring that our sales strategy positions us to win in competitive and emerging spaces. The ideal candidate combines strategic thinking, market analysis, and sales acumen to shape how we expand into new segments, geographies, and customer types.
What will you be doing at Arrow:
Responsibilities
- Market & Growth Strategy
- Conduct market analysis to identify expansion opportunities, avoid churn and sign new logo’s
- Assess competitive landscape and buyer behavior to inform positioning and differentiation
- Develop market entry strategies, including target accounts, sales motions, and partnership models
- Collaborate with Product and Marketing to align offerings with market needs
- Strategic Sales Planning
- Partner with Sales Leadership to set multi-year revenue growth potential
- Create GTM frameworks and playbooks tailored to priority segments
- Recommend new services, sales channels or ecosystem plays
- Execution & Enablement
- Translate strategy into actionable plans and programs
- Partner with program managers, product managers and pricing directors to coordinate the impact of prioritised initiatives
- Support regional and vertical leadership in executing expansion strategies
- Align with Marketing stargegist on campaigns – including enablement – that support the different sales initiatives (new logos, expansion, churn avoidance)
- Analytics & Insights
- Develop success metrics and dashboards to track initiatives performance
- Track ROI of initiatives and adjust strategies as needed
Qualifications
- Bachelor’s degree in Business, Economics, Strategy, or related field (MBA preferred).
- 10+ years of experience in sales strategy, corporate strategy, business development, or management consulting.
- Proven track record of driving market expansion or new GTM initiatives.
- Strong analytical skills with experience in market sizing, competitive intelligence, and financial modeling.
- Excellent communication and executive presentation skills.
- Ability to collaborate across Sales, Product, Marketing, and Finance teams.
- Experience in a high-growth or expansion-stage environment is a plus.
What Success Looks Like
- Clear, data-driven market expansion strategy aligned with company growth goals.
- Successful entry into new industries, geographies, or customer segments.
- Increased market share and revenue contribution from expansion initiatives.
- Strong alignment across GTM teams on growth priorities.
What is in it for you?
- Competitive and attractive employee compensation package
- Reliable & trusting work environment
- Cooperative team with flat structures and communication
- Professional and personal development
Arrow is an equal opportunity employer and is committed to creating an inclusive and diverse working environment by providing equal employment opportunities for all qualified persons.
Do you see yourself as our future colleague? If yes – send us your application.
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Location: UK-United Kingdom – Remote
Time Type: Full time
Job Category: Sales
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CITRIX Sales Strategist – Citrix CSA employer: Arrow Electronics
Contact Detail:
Arrow Electronics Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CITRIX Sales Strategist – Citrix CSA
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with potential employers on social media. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Prepare for interviews by researching the company and its market position. Understand their products and services, especially in relation to Citrix CSA. We want to show them that you’re not just another candidate, but someone who genuinely cares about their success.
✨Tip Number 3
Practice your pitch! Be ready to articulate how your skills and experiences align with their needs. We should be able to demonstrate our strategic thinking and sales acumen clearly and confidently.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. And remember, apply through our website for the best chance at landing that dream job!
We think you need these skills to ace CITRIX Sales Strategist – Citrix CSA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CITRIX Sales Strategist role. Highlight your experience in sales strategy and market analysis, and don’t forget to showcase any relevant achievements that align with the job description.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role. Mention specific strategies you've implemented in the past and how they relate to the responsibilities outlined in the job description.
Showcase Your Analytical Skills: Since this role requires strong analytical skills, be sure to include examples of how you've used data to drive decisions in previous roles. This will demonstrate your ability to develop data-driven market expansion strategies.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Arrow Electronics
✨Know Your Market Inside Out
Before the interview, dive deep into market analysis related to Citrix and its competitors. Understand the current trends, buyer behaviours, and potential expansion opportunities. This knowledge will not only impress your interviewers but also show that you’re proactive and ready to contribute from day one.
✨Craft a Winning Sales Strategy
Prepare to discuss your approach to developing market entry strategies and sales motions. Think about how you would align with product and marketing teams to create tailored offerings. Bring examples of past successes in driving market expansion to showcase your strategic thinking.
✨Showcase Your Analytical Skills
Be ready to demonstrate your analytical prowess. Discuss how you've used data to inform decisions in previous roles, such as creating success metrics or tracking ROI on initiatives. This will highlight your ability to translate strategy into actionable plans, which is crucial for the role.
✨Communicate Effectively
Strong communication skills are key for this position. Practice articulating your thoughts clearly and confidently, especially when discussing complex strategies. Prepare to present your ideas as if you were addressing a senior executive team, as this will reflect your readiness for the role.
