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- Tasks: Develop and execute go-to-market strategies for Citrix products and create compelling messaging.
- Company: Join Arrow ECS, a leader in innovative IT solutions with a collaborative culture.
- Benefits: Enjoy competitive pay, a supportive work environment, and opportunities for personal growth.
- Why this job: Be a key player in shaping product experiences and driving market success.
- Qualifications: 5+ years in product marketing, strong analytical skills, and excellent communication abilities.
- Other info: Work remotely in a dynamic team with flat structures and a focus on inclusivity.
The predicted salary is between 36000 - 60000 £ per year.
Position:PRODUCT MARKETING MANAGER – CITRIXJob Description:Arrow Enterprise Computing Solutions (ECS) , a part of Arrow Electronics, brings innovative IT solutions to the market to solve complex business challenges. We deliver value-added distribution, business consulting and channel enablement services to leading technology manufacturers and their channel partners. We help businesses grow faster, operate efficiently and transform in a dynamic market. Learn more atPRODUCT MARKETING MANAGERArrow ECS is seeking aCitrix Product Marketing Managerto join our dynamic team in EMEA. We are looking for someone who will be responsible for positioning and messaging the Citrix line of products and competitive differentiators. You will partner closely with Citrix/ Cloud Software Group, product management, sales and marketing to ensure we effectively communicate Citrix value proposition, enable revenue growth, and deliver compelling product experiences to customers.What will you be doing at Arrow? In alignment with sales strategy, develop and execute go-to-market strategies for new product launches and feature releases Craft clear, compelling product positioning and messaging tailored to the Citrix partner community and end- consumers as well as internally for enabling the sales teams Conduct market research, competitive analysis, and customer interviews to inform strategy and identify opportunities Partner with product management to influence roadmaps and ensure market fit Create and manage sales enablement tools, including pitch decks, product demos, battlecards, and case studies Collaborate with sales strategist and marketing to develop campaigns that drive awareness, adoption, and retention Measure and report against KPI’s on the effectiveness of product marketing initiatives Act as a product evangelist at events, webinars, customer meetings, and with industry analystsWhat are we looking for? Bachelor’s degree in Marketing, Business, or related field (MBA a plus). Minimum of 5 years of experience in product marketing within the technology or software industry. Strong understanding of go-to-market planning, customer segmentation, and buyer personas. Proven track record of developing messaging frameworks and product positioning throughout the entire product lifecycle. Exceptional analytical, organizational, and problem-solving skills. Excellent communication and presentation skills, with the ability to articulate complex concepts to both technical and non-technical stakeholders. Strong customer orientation and a passion for delivering outstanding customer experiences Ability to work effectively in a fast-paced, collaborative environment.What is in it for you? Competitive and attractive employee compensation package Reliable & trusting work environment Cooperative team with flat structures and communication Professional and personal developmentArrow is an equal opportunity employer and is committed to creating an inclusive and diverse working environment by providing equal employment opportunities for all qualified persons.Do you see yourself as our future colleague? If yes – send us your application.#LI-KA1Location:UK-United Kingdom – RemoteTime Type:Full time Job Category:Product & Supplier Management
PRODUCT MARKETING MANAGER - CITRIX employer: Arrow Electronics, Inc.
Contact Detail:
Arrow Electronics, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PRODUCT MARKETING MANAGER - CITRIX
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those connected to Citrix or product marketing. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past projects and achievements in product marketing. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Arrow ECS and their products thoroughly. Understand their market position and be ready to discuss how you can contribute to their goals, especially around Citrix offerings.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Arrow.
We think you need these skills to ace PRODUCT MARKETING MANAGER - CITRIX
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience in product marketing, especially within the tech industry, and showcase how your skills align with our needs at Arrow ECS.
Showcase Your Achievements: Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. Use metrics where possible to show how you’ve driven growth or improved processes in product marketing.
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate well-structured applications that communicate your ideas effectively. Avoid jargon unless it’s relevant to the role and our industry.
Apply Through Our Website: We encourage you to apply directly through our website. This ensures your application gets to the right people quickly and allows us to review your details efficiently. Plus, it’s super easy!
How to prepare for a job interview at Arrow Electronics, Inc.
✨Know Your Citrix Stuff
Make sure you brush up on your knowledge of Citrix products and their competitive advantages. Understand how they fit into the market and be ready to discuss specific features and benefits that resonate with both partners and end-users.
✨Craft Your Go-To-Market Strategy
Prepare to talk about your experience with go-to-market strategies. Think of examples where you've successfully launched products or features, and be ready to explain how you would approach this for Citrix's offerings.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used market research and competitive analysis in your previous roles. Bring examples of how these insights have shaped your marketing strategies and led to successful outcomes.
✨Communicate Clearly and Confidently
Practice articulating complex concepts in a simple way. You’ll need to demonstrate your ability to communicate effectively with both technical and non-technical stakeholders, so think about how you can convey your ideas clearly during the interview.
