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- Tasks: Develop and execute go-to-market strategies for Citrix products and create compelling messaging.
- Company: Join Arrow ECS, a leader in innovative IT solutions with a collaborative culture.
- Benefits: Enjoy competitive pay, a supportive work environment, and opportunities for personal growth.
- Why this job: Be a key player in shaping product experiences and driving customer success.
- Qualifications: 5+ years in product marketing, strong analytical skills, and excellent communication abilities.
- Other info: Work remotely in a dynamic team with flat structures and a focus on inclusivity.
The predicted salary is between 36000 - 60000 £ per year.
Position:PRODUCT MARKETING MANAGER – CITRIXJob Description:Arrow Enterprise Computing Solutions (ECS) , a part of Arrow Electronics, brings innovative IT solutions to the market to solve complex business challenges. We deliver value-added distribution, business consulting and channel enablement services to leading technology manufacturers and their channel partners. We help businesses grow faster, operate efficiently and transform in a dynamic market. Learn more atPRODUCT MARKETING MANAGERArrow ECS is seeking aCitrix Product Marketing Managerto join our dynamic team in EMEA. We are looking for someone who will be responsible for positioning and messaging the Citrix line of products and competitive differentiators. You will partner closely with Citrix/ Cloud Software Group, product management, sales and marketing to ensure we effectively communicate Citrix value proposition, enable revenue growth, and deliver compelling product experiences to customers.What will you be doing at Arrow? In alignment with sales strategy, develop and execute go-to-market strategies for new product launches and feature releases Craft clear, compelling product positioning and messaging tailored to the Citrix partner community and end- consumers as well as internally for enabling the sales teams Conduct market research, competitive analysis, and customer interviews to inform strategy and identify opportunities Partner with product management to influence roadmaps and ensure market fit Create and manage sales enablement tools, including pitch decks, product demos, battlecards, and case studies Collaborate with sales strategist and marketing to develop campaigns that drive awareness, adoption, and retention Measure and report against KPI’s on the effectiveness of product marketing initiatives Act as a product evangelist at events, webinars, customer meetings, and with industry analystsWhat are we looking for? Bachelor’s degree in Marketing, Business, or related field (MBA a plus). Minimum of 5 years of experience in product marketing within the technology or software industry. Strong understanding of go-to-market planning, customer segmentation, and buyer personas. Proven track record of developing messaging frameworks and product positioning throughout the entire product lifecycle. Exceptional analytical, organizational, and problem-solving skills. Excellent communication and presentation skills, with the ability to articulate complex concepts to both technical and non-technical stakeholders. Strong customer orientation and a passion for delivering outstanding customer experiences Ability to work effectively in a fast-paced, collaborative environment.What is in it for you? Competitive and attractive employee compensation package Reliable & trusting work environment Cooperative team with flat structures and communication Professional and personal developmentArrow is an equal opportunity employer and is committed to creating an inclusive and diverse working environment by providing equal employment opportunities for all qualified persons.Do you see yourself as our future colleague? If yes – send us your application.#LI-KA1Location:UK-United Kingdom – RemoteTime Type:Full time Job Category:Product & Supplier Management
PRODUCT MARKETING MANAGER - CITRIX employer: Arrow Electronics, Inc.
Contact Detail:
Arrow Electronics, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PRODUCT MARKETING MANAGER - CITRIX
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Citrix or Arrow ECS. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by knowing your stuff! Dive deep into Citrix products and their market positioning. The more you know, the better you can showcase your expertise.
✨Tip Number 3
Show off your passion for product marketing! Share examples of how you've crafted compelling messaging or driven successful campaigns. Let your enthusiasm shine through!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about joining our team at Arrow ECS.
We think you need these skills to ace PRODUCT MARKETING MANAGER - CITRIX
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Product Marketing Manager. Highlight your experience in product marketing, especially within the tech industry, and showcase any relevant achievements that align with the job description.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the Citrix products and how your skills can help Arrow ECS achieve its goals. Keep it engaging and personal – we want to see your personality!
Showcase Your Analytical Skills: Since the role involves market research and competitive analysis, be sure to mention any relevant experience you have in these areas. We love candidates who can demonstrate their analytical prowess and how it has driven successful marketing strategies.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Arrow Electronics, Inc.
✨Know Your Citrix Stuff
Make sure you brush up on your knowledge of Citrix products and their competitive advantages. Understand how they fit into the market and be ready to discuss specific features and benefits that resonate with both partners and end-users.
✨Craft Your Messaging
Prepare to articulate clear and compelling product positioning. Think about how you would tailor your messaging for different audiences, such as sales teams versus customers. Practise explaining complex concepts in simple terms.
✨Showcase Your Analytical Skills
Be ready to discuss your experience with market research and competitive analysis. Have examples on hand that demonstrate how you've used data to inform marketing strategies or product positioning in the past.
✨Engage with Real Scenarios
Think of real-life scenarios where you've successfully launched a product or campaign. Be prepared to share these stories, focusing on your role, the challenges faced, and the outcomes achieved. This will show your practical experience and problem-solving skills.
