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- Tasks: Develop and execute go-to-market strategies for Citrix products and create compelling messaging.
- Company: Join Arrow ECS, a leader in innovative IT solutions with a collaborative culture.
- Benefits: Enjoy competitive pay, a supportive work environment, and opportunities for personal growth.
- Why this job: Be a key player in shaping product experiences and driving customer success.
- Qualifications: 5+ years in product marketing, strong analytical skills, and excellent communication abilities.
- Other info: Work remotely in a dynamic team with flat structures and a focus on inclusivity.
The predicted salary is between 36000 - 60000 £ per year.
Position:
PRODUCT MARKETING MANAGER – CITRIX
Job Description:
Arrow Enterprise Computing Solutions (ECS), a part of Arrow Electronics, brings innovative IT solutions to the market to solve complex business challenges. We deliver value-added distribution, business consulting and channel enablement services to leading technology manufacturers and their channel partners. We help businesses grow faster, operate efficiently and transform in a dynamic market.
Learn .
CITRIX PRODUCT MARKETING MANAGER
Arrow ECS is seeking a Citrix Product Marketing Manager to join our dynamic team in EMEA. We are looking for someone who will be responsible for positioning and messaging the Citrix line of products and competitive differentiators. You will partner closely with Citrix/ Cloud Software Group, product management, sales and marketing to ensure we effectively communicate Citrix value proposition, enable revenue growth, and deliver compelling product experiences to customers.
What will you be doing at Arrow?
- In alignment with sales strategy, develop and execute go-to-market strategies for new product launches and feature releases
- Craft clear, compelling product positioning and messaging tailored to the Citrix partner community and end- consumers as well as internally for enabling the sales teams
- Conduct market research, competitive analysis, and customer interviews to inform strategy and identify opportunities
- Partner with product management to influence roadmaps and ensure market fit
- Create and manage sales enablement tools, including pitch decks, product demos, battlecards, and case studies
- Collaborate with sales strategist and marketing to develop campaigns that drive awareness, adoption, and retention
- Measure and report against KPI\’s on the effectiveness of product marketing initiatives
- Act as a product evangelist at events, webinars, customer meetings, and with industry analysts
What are we looking for?
- Bachelor\’s degree in Marketing, Business, or related field (MBA a plus).
- Minimum of 5 years of experience in product marketing within the technology or software industry.
- Strong understanding of go-to-market planning, customer segmentation, and buyer personas.
- Proven track record of developing messaging frameworks and product positioning throughout the entire product lifecycle.
- Exceptional analytical, organizational, and problem-solving skills.
- Excellent communication and presentation skills, with the ability to articulate complex concepts to both technical and non-technical stakeholders.
- Strong customer orientation and a passion for delivering outstanding customer experiences
- Ability to work effectively in a fast-paced, collaborative environment.
What is in it for you?
- Competitive and attractive employee compensation package
- Reliable & trusting work environment
- Cooperative team with flat structures and communication
- Professional and personal development
Arrow is an equal opportunity employer and is committed to creating an inclusive and diverse working environment by providing equal employment opportunities for all qualified persons.
Do you see yourself as our future colleague? If yes – send us your application.
#LI-KA1
Location:
UK-United Kingdom – Remote
Time Type:
Full time
Job Category:
Product & Supplier Management
PRODUCT MARKETING MANAGER - CITRIX employer: Arrow Electronics, Inc.
Contact Detail:
Arrow Electronics, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PRODUCT MARKETING MANAGER - CITRIX
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those connected to Citrix or product marketing. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past projects and achievements in product marketing. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Arrow ECS and their products thoroughly. Understand their market position and be ready to discuss how you can contribute to their goals, especially around Citrix offerings.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Arrow.
We think you need these skills to ace PRODUCT MARKETING MANAGER - CITRIX
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience in product marketing, especially within the tech industry, and showcase how your skills align with the job description.
Showcase Your Achievements: Don’t just list your responsibilities; focus on what you’ve achieved in previous roles. Use metrics and examples to demonstrate how you've successfully executed go-to-market strategies or improved product positioning.
Be Clear and Concise: Keep your application clear and to the point. Use straightforward language and avoid jargon unless it’s relevant to the role. We want to see your communication skills shine through!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team!
How to prepare for a job interview at Arrow Electronics, Inc.
✨Know Your Citrix Stuff
Make sure you brush up on everything Citrix-related before the interview. Understand their product line, recent updates, and how they position themselves in the market. This will show your genuine interest and help you articulate how you can contribute to their goals.
✨Craft Your Go-To-Market Strategy
Be prepared to discuss your approach to developing go-to-market strategies. Think about how you would launch a new Citrix product or feature. Having a clear plan in mind will demonstrate your strategic thinking and understanding of the role.
✨Showcase Your Analytical Skills
Since the role requires market research and competitive analysis, come equipped with examples of how you've used data to inform marketing strategies in the past. Highlight any tools or methodologies you’ve employed to gather insights and make decisions.
✨Communicate Clearly and Confidently
Practice articulating complex concepts in simple terms. You’ll need to communicate effectively with both technical and non-technical stakeholders, so being able to convey your ideas clearly will be key. Consider doing mock interviews to refine your presentation skills.
