Head of Product Marketing — Fleet Growth (Hybrid, London)
Head of Product Marketing — Fleet Growth (Hybrid, London)

Head of Product Marketing — Fleet Growth (Hybrid, London)

London Full-Time 85000 - 90000 £ / year (est.) Home office (partial)
Arrive

At a Glance

  • Tasks: Lead product marketing strategies to drive growth in urban mobility solutions.
  • Company: Join a fast-growing tech company transforming how we park and travel.
  • Benefits: Enjoy competitive salary, hybrid work, gym membership, and mental health support.
  • Why this job: Make a real impact on cities and communities while growing your career.
  • Qualifications: 5+ years in growth marketing with strong analytical and leadership skills.
  • Other info: Dynamic team environment with opportunities for personal and professional development.

The predicted salary is between 85000 - 90000 £ per year.

We’ve signed up to an ambitious journey. Join us! As Arrive, we guide customers and communities towards brighter futures and more livable cities. Our people and our values help us make it happen. We Arrive Curious, Focused and Together. Our values guide us to be at our best for our customers, the cities and communities we serve, and for ourselves. As a global team, we are transforming urban mobility.

YourParkingSpace joined forces with Arrive on our joint mission to make cities more livable. YourParkingSpace is the UK’s fastest-growing parking technology provider, changing the way people park. Our on-demand marketplace connects drivers to thousands of spaces, while our comprehensive suite of B2B solutions transforms parking assets into connected mobility hubs.

Company Overview: YourParkingSpace has a mission to change the way the world parks. We see a world where parking is seamlessly integrated into our journey through the use of smart technology. From stress-free parking to convenient EV charging, we provide drivers with a seamless experience that saves them money and opens up a world of parking spaces they never knew existed. For homeowners, businesses, and landlords, we provide a comprehensive parking management solution that streamlines operations, maximises utilisation and enhances profitability. With over 8 million users and hundreds of thousands of spaces across the UK and beyond, we have been named in The Sunday Times Tech Track 100 as one of Britain’s fastest-growing tech companies.

Role Summary: We’re seeking an energetic and talented Head of Product Marketing to boost Fleet & Operator growth in our UK marketplace. This position sits within the Marketplace team and is responsible for the exploration and enhancement of our Fleet & Operator technology and go-to-market (GTM) approach. You’ll craft a cohesive Fleet & Operator GTM strategy to boost engagement and SME and enterprise sales, delivering a smooth experience for our Hosts. You’ll lead the growth plan across channels like ABM Marketing, Search, Social Media, Display, and Signage, teaming up with creative and media agencies while collaborating with sales, product, and data teams.

Responsibilities:

  • Shape a strategy for Fleet & Integrated solutions to spark growth.
  • Design and launch GTM strategies and creative campaigns, partnering with sales, product, and data for a global rollout.
  • Work alongside finance and marketing teams to plan budgets and forecast paid media efforts.
  • Create a product roadmap alongside product managers, leveraging customer insights, tech, and business goals.
  • Oversee data and performance reporting to assess impact and refine the strategy.

Candidate Requirements:

  • 5+ years in growth marketing.
  • Proven ability to lead cross-functional teams.
  • Skilled in using data analytics to uncover user insights, spot opportunities, and run tests.
  • Exposure to growth, product, brand, social, partner marketing, or research areas.
  • Familiarity with consulting and handling behavioural marketing data.
  • Experience in marketing and sales operations, financial analytics, or similar analytical roles.

Key Skills:

  • Entrepreneurial with a constantly curious mindset.
  • Sharp analytical thinking and problem-solving skills.
  • Proactive, organised, and excels in fast-paced settings.
  • Effective collaborator and communicator.
  • Skilled at prioritisation.

Location: This is a hybrid position with 3 days required in our London office.

Package: £85-90k depending on experience.

Benefits:

  • 24 days annual leave AND this increases after 3 years, with one extra day added each year (maximum 3 additional days).
  • You get your Birthday off too.
  • Hybrid working for our London staff.
  • Enhanced maternity and paternity leave.
  • Plenty of learning and development opportunities.
  • Gym membership - PureGym or discounted options at other venues.
  • Comprehensive mental health and wellbeing support from our partners Canada Life and access to supportive mental health apps.
  • Cycle scheme – an easy way to purchase a bike and accessories.
  • Tech scheme - the ability to purchase a full range of tech items.
  • Health Cash plan through Medicash.
  • Pension scheme via Nest.
  • Additional options to purchase discounted insurances.
  • An exclusive benefits platform with access to a list of choices which includes everyday lifestyle savings via Vivup!

About Us: Arrive, including brands like EasyPark, Flowbird, RingGo, ParkMobile, YourParkingSpace and Parkopedia, is a leading global mobility platform. Present in over 90 countries and 20,000 cities, the company helps people and decision-makers make smarter decisions about urban mobility and ease the experience of travel worldwide. Arrive delivers a unique combination of the core ingredients to make cities more livable: from smart payments and optimized car parks to data-driven traffic reduction and support for reinvestment in public transport and green space.

Head of Product Marketing — Fleet Growth (Hybrid, London) employer: Arrive

At Arrive, we pride ourselves on fostering a vibrant and inclusive work culture that encourages curiosity, collaboration, and personal growth. As a Head of Product Marketing in our London office, you'll benefit from a hybrid working model, generous annual leave that increases with tenure, and a wealth of learning opportunities, all while contributing to our mission of transforming urban mobility for a better future. Join us and be part of a dynamic team that values innovation and supports your professional journey.
Arrive

Contact Detail:

Arrive Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Product Marketing — Fleet Growth (Hybrid, London)

Tip Number 1

Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.

Tip Number 2

Prepare for interviews by researching the company and its values. Show them you’re not just another candidate, but someone who truly aligns with their mission.

Tip Number 3

Practice your pitch! Be ready to explain how your skills can help them grow. Keep it concise and impactful—think of it as your personal elevator pitch.

Tip Number 4

Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the role. Plus, it’s just good manners!

We think you need these skills to ace Head of Product Marketing — Fleet Growth (Hybrid, London)

Growth Marketing
Go-to-Market Strategy
Data Analytics
Cross-Functional Team Leadership
User Insights Analysis
Behavioural Marketing Data Handling
Marketing and Sales Operations
Financial Analytics
Analytical Thinking
Problem-Solving Skills
Collaboration
Communication Skills
Organisational Skills
Prioritisation

Some tips for your application 🫡

Show Your Curiosity: We want to see your curious side! When you write your application, share how you've explored new ideas or tackled challenges in your previous roles. This will show us that you're aligned with our values and ready to contribute to our mission.

Be Clear and Concise: Keep it straightforward! We appreciate clarity, so make sure your application is easy to read. Use bullet points where possible to highlight your achievements and skills, especially those that relate to growth marketing and cross-functional teamwork.

Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific requirements of the Head of Product Marketing role. Highlight your experience in crafting GTM strategies and working with data analytics to uncover insights.

Apply Through Our Website: We encourage you to apply through our website for the best chance of being noticed! It’s the easiest way for us to keep track of your application and ensure it gets into the right hands. Plus, it shows you’re serious about joining our team!

How to prepare for a job interview at Arrive

Know Your Product Inside Out

Before the interview, dive deep into the products and services offered by YourParkingSpace and Arrive. Understand their Fleet & Operator technology and how it integrates with urban mobility. This knowledge will help you articulate your vision for the role and demonstrate your genuine interest in their mission.

Showcase Your Analytical Skills

Given the emphasis on data analytics in the job description, prepare to discuss specific examples of how you've used data to drive marketing strategies in the past. Bring along metrics or case studies that highlight your success in uncovering user insights and spotting growth opportunities.

Collaborate Like a Pro

This role requires effective collaboration across various teams. Be ready to share experiences where you successfully led cross-functional projects. Highlight your communication skills and how you’ve worked with sales, product, and data teams to achieve common goals.

Embrace the Company Values

Familiarise yourself with the values of curiosity, focus, and teamwork that guide YourParkingSpace and Arrive. During the interview, weave these values into your responses to show that you align with their culture and are ready to contribute positively to their ambitious journey.

Head of Product Marketing — Fleet Growth (Hybrid, London)
Arrive
Location: London

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